Facebook Applications:Facebook is the world’s largest social networking platform with a user base of over 250 million, the platform is used by the masses to connect and keep in touch with their friends, family and relatives. Among many interesting features like photo and video sharing the Facebook platform has another very engaging feature associated with it, these are called Facebook Applications.

In its early days Facebook was used purely for connecting with friends and maintaining a social circle but with the passage of time e-marketers explored the opportunities presented by the Facebook network and they decided to use it as a social media marketing tool. Facebook applications are the easiest way to approach millions of users who can be turned into potential customers.

There are a lot of Facebook application development companies active globally specially in UK and Europe. So how do these applications help in brand promotion? The best part about Facebook is that it is for sharing, every activity a user performs is shared between their friends. When a particular “brand application” is used it causes a viral affect which draws more users towards it this means the more an application is used the more the company is exposed to probable customers.

The Facebook application developers have created gamming applications, quizzes, trivia and lots more; there are applications for promoting fashion designers, restaurants, super marts, IT companies, TV channels, celebrities etc. Facebook application development has opened new doors for marketers who make use of this amazing Facebook feature to monetize ideas, promote brands, run campaigns and generate revenue.

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