facebook ads workshop
TRANSCRIPT
![Page 1: Facebook Ads Workshop](https://reader030.vdocuments.mx/reader030/viewer/2022021421/58eb77661a28abb04d8b46a5/html5/thumbnails/1.jpg)
Facebook advertising By:
Ramy magdy - Heba Mohamed
Information Technology Institute
Ministry of Communications
and Information Technology
![Page 2: Facebook Ads Workshop](https://reader030.vdocuments.mx/reader030/viewer/2022021421/58eb77661a28abb04d8b46a5/html5/thumbnails/2.jpg)
Earned
Vs.
Owned
Vs.
Bought
![Page 3: Facebook Ads Workshop](https://reader030.vdocuments.mx/reader030/viewer/2022021421/58eb77661a28abb04d8b46a5/html5/thumbnails/3.jpg)
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The web site is the core of your digital marketing activities
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Campaign Structure
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Facebook campaign objective
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5s Strategic objectives
![Page 8: Facebook Ads Workshop](https://reader030.vdocuments.mx/reader030/viewer/2022021421/58eb77661a28abb04d8b46a5/html5/thumbnails/8.jpg)
Sizzle- online Branding
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Sell objective
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Claim offer
![Page 14: Facebook Ads Workshop](https://reader030.vdocuments.mx/reader030/viewer/2022021421/58eb77661a28abb04d8b46a5/html5/thumbnails/14.jpg)
Increase conversion to your web site
![Page 15: Facebook Ads Workshop](https://reader030.vdocuments.mx/reader030/viewer/2022021421/58eb77661a28abb04d8b46a5/html5/thumbnails/15.jpg)
Facebook pixel
![Page 16: Facebook Ads Workshop](https://reader030.vdocuments.mx/reader030/viewer/2022021421/58eb77661a28abb04d8b46a5/html5/thumbnails/16.jpg)
Conversion Tracking
• Create your Pixel
![Page 17: Facebook Ads Workshop](https://reader030.vdocuments.mx/reader030/viewer/2022021421/58eb77661a28abb04d8b46a5/html5/thumbnails/17.jpg)
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Buyer's journey
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Campaign Structure
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Buyer persona
![Page 24: Facebook Ads Workshop](https://reader030.vdocuments.mx/reader030/viewer/2022021421/58eb77661a28abb04d8b46a5/html5/thumbnails/24.jpg)
No Buyer persona
![Page 25: Facebook Ads Workshop](https://reader030.vdocuments.mx/reader030/viewer/2022021421/58eb77661a28abb04d8b46a5/html5/thumbnails/25.jpg)
Create an Ad Set
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Create an Ad Set
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Create Your Ad
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Create Your Ad
![Page 29: Facebook Ads Workshop](https://reader030.vdocuments.mx/reader030/viewer/2022021421/58eb77661a28abb04d8b46a5/html5/thumbnails/29.jpg)
Create Your Ad
![Page 30: Facebook Ads Workshop](https://reader030.vdocuments.mx/reader030/viewer/2022021421/58eb77661a28abb04d8b46a5/html5/thumbnails/30.jpg)
What is Power Editor?
• Power Editor is a tool designed for larger advertisers who need to create lots of ads at once and have precise control of their campaigns.
• To access Power Editor, you'll need to go to www.facebook.com/ads/manage/powereditor in the Chrome browser on a desktop computer
![Page 31: Facebook Ads Workshop](https://reader030.vdocuments.mx/reader030/viewer/2022021421/58eb77661a28abb04d8b46a5/html5/thumbnails/31.jpg)
How To Access Power Editor?
![Page 32: Facebook Ads Workshop](https://reader030.vdocuments.mx/reader030/viewer/2022021421/58eb77661a28abb04d8b46a5/html5/thumbnails/32.jpg)
Navigate Power Editor
![Page 33: Facebook Ads Workshop](https://reader030.vdocuments.mx/reader030/viewer/2022021421/58eb77661a28abb04d8b46a5/html5/thumbnails/33.jpg)
1- Bulk editing
• When you have a broad range of ads or ad sets, and you want to modify them, Just check whatever you want to update, and your changes will be applied to all of them – at once.
![Page 34: Facebook Ads Workshop](https://reader030.vdocuments.mx/reader030/viewer/2022021421/58eb77661a28abb04d8b46a5/html5/thumbnails/34.jpg)
Bulk editing • Editing multiple ads
![Page 35: Facebook Ads Workshop](https://reader030.vdocuments.mx/reader030/viewer/2022021421/58eb77661a28abb04d8b46a5/html5/thumbnails/35.jpg)
Bulk editing
• Editing multiple ad sets
![Page 36: Facebook Ads Workshop](https://reader030.vdocuments.mx/reader030/viewer/2022021421/58eb77661a28abb04d8b46a5/html5/thumbnails/36.jpg)
Controlled Placement of Your Ad
• Select Mobile Device OS to run your ads.
![Page 37: Facebook Ads Workshop](https://reader030.vdocuments.mx/reader030/viewer/2022021421/58eb77661a28abb04d8b46a5/html5/thumbnails/37.jpg)
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Unpublished post (Dark Post)?
• Unpublished Page post ads are an effective way to tailor your offers and creative to specific audiences in News Feed.
• The main reason you should consider creating unpublished posts is for split testing purposes.
![Page 39: Facebook Ads Workshop](https://reader030.vdocuments.mx/reader030/viewer/2022021421/58eb77661a28abb04d8b46a5/html5/thumbnails/39.jpg)
Create Unpublished post (Dark Post)
• Create Post
![Page 40: Facebook Ads Workshop](https://reader030.vdocuments.mx/reader030/viewer/2022021421/58eb77661a28abb04d8b46a5/html5/thumbnails/40.jpg)
Create Unpublished post (Dark Post)
• Create Post
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Thank you
• Name: Heba Mohamed Nasser –Ramy Magdy Shenouda
• Email: [email protected]@gmail.com
• D hebamis2011-RamyMagdy9