1.Facebook Advertisment

2. Agenda How facebook ads work? Types of ads Campaign Cost & Budgeting Type of Bid Targeting Options How to track conversions? How to use standard targeting Reach the right people Optimise your Facebook Ads Measurement and Insights 3. How facebook ads work?Reach all the right people more efficiently Ads on Facebook are unique. They're shown to specific groups of highly engaged people on desktop and mobile. When your ads have great creative content and are well targeted, they get more likes, comments and shares. When someone takes any of these actions, their friends may see your ad, making it more powerful. The more you promote your posts and create targeted ads to specific groups of people, the more likely they are to see it when they visit Facebook. When you set up an ad on Facebook, youll be asked to choose your goal. The ads that are created will be designed to help you be successful, whether that means driving sales on your website, getting people to install your app or building your brand through Page engagement. 4. Ad Types When you create ads, theyll be shown in different placements on Facebook depending on your goal and your targeting and creative choices. Your ad may look slightly different depending on who sees it. For example, if youre promoting a Page post and someone sees it because a friend has liked it, theyll see social information with your ad that says, Jane Bloggs liked this. We want to make it as easy as possible for you to achieve your advertising goals. Calls to action are placed prominently on ads that are connected to a Page, event or app on Facebook so that when people see your ad its easy for them to like your Page, join your event or install your app. Ads can show in the right column of Facebook or in News Feed on mobile or desktop devices. 5. Campaign Cost & Budgeting Overall Campaign Cost The cost of your advertising on Facebook depends on the size of your audience and your budget. This section will help you determine your budget for your campaign. When you run your ad or sponsored story you will only be charged for the number of impressions (CPM) or clicks it receives. The amount that you pay will never be more than your daily or lifetime budget and there are no additional fees associated with running ads or sponsored stories on Facebook. How much Does it cost to advertise on Facebook? The cost of your ads on Facebook is up to you. You can choose between a daily or a lifetime budget, as well as a cost per thousand impressions bid (CPM) or cost per click bid (CPC). You'll only pay for the clicks or impressions you receive, up to the amount you set for your budget, and can view the cost of your ads in real time from your ads manager. 6. Type of Bid The type of bid you choose to use depends on your advertising objective. There are four different bid types: Cost per mille (CPM): This bid type is best for getting people to view your ad Cost per click (CPC): This bid type is best for getting people to click your ad Optimized cost per mille (oCPM): This bid type is best for showing your ad to the people who are most likely to take action on your ad. For example, liking your Page or clicking a link Cost per action (CPA): When available, this bid type is best for getting people to take action on your ad. For example, liking your Page or clicking a link 7. How much should I bid for my ad? When you choose your bid, we recommend you follow these best practices: Bid your true value: for every ad you run, you should think about youradvertising objective and bid the maximum amount you're willing to pay for that objective. For example, if your advertising objective is Page likes, think about how much you would pay for a Page like. When you set your bid, decide whether you want to maximize for profit orfor growth Keep in mind that the Facebook advertising system uses maximum bids. This means that if you bid $5 cost per click (CPC), for example, you'll be charged no more than $5. And, in most cases, you'll be charged less. 8. Targeting Options Audience: Create or select a Custom Audience that you can use with your other targeting options. Custom Audiences let advertisers find their offline audiences among Facebook users using email addresses. What are custom Audiences? Custom Audiences let advertisers find their offline audiences among people who are on Facebook. Using email addresses, phone numbers, Facebook user IDs or app user IDs to make the match, Custom Audiences let you find the exact people you want to talk to. You can create a Custom Audience representing any group of customers or prospective customers that you'd like to reach with targeted Facebook Ads. For example, you could run a campaign to get more likes for your Page that is targeted at your current customers who haven't liked your Page. 9. Top targeting Options Location: Helping you make sure youre reaching people in a locationthats relevant to your business. If youre a local business, you should always use location targeting. Age: If youre advertising something that requires age verification (e.g.alcohol products). Narrow down your audience to the age group thats most likely to become a customer of your business. Gender: Ads that are gender specific. Segment your audiencecreatetwo ads that are exactly the same but one is targeted to men and one to women to see who is most responsive. Interests: Reaching people with an interest thats similar to what youreoffering. Broad Categories: Reaching people who fall into a certain generalcategory (e.g. parents). Connections: Targeting an ad to people who have a certain connectionto your Page (e.g. people who like your Page). 10. How to Track Conversion? Conversion pixels let you optimize your ads for website conversions and measure your ad return. Overview: If you want to track the conversions that happen on your website as a result of ads that you are running on Facebook, you can create a conversion tracking pixel to put on your website By placing the tracking pixel into the web code on your registration and checkout pages, you will be able to monitor actions that people take after clicking on your ads Benefits of conversion pixels: Ad optimization: Optimise your ad delivery and ad spend for website conversions. Once you have created a conversion pixel, you can use this in combination with the bidding option "Optimise for website conversions" to show your ads to people who are most likely to convert. Measurement: Measure how many conversions different versions of your ads are generating, and improve your ads to get more website conversions 11. How to use standard targeting Reach the right people, every day, everywhere, to get more traffic and sales for your website. Demographics and location Location: Target customers in key locations by country, county, city and post codeDemographics: Target people by age and gender 12. Precise interests Precise interest targeting lets you define your ideal audience by what they are interested in, using terms people have shared in their Facebook Timelines. These may be drawn from their listed interests, activities, education, job titles, Pages they like or groups to which they belong. 13. Broad categories Broad category targeting allows you to more easily reach your intended audience. Your ad will be shown to people who have included information in their Facebook Timelines and Pages they like that are relevant to that category. 14. Connections You can use connections targeting to show your ad only to people whohave a connection with you, such as people who have liked your Page You can use connections targeting for any Page, group, event or appyou are the admin of, even if it is not what you are advertising Click on advanced connection targeting under Connections in thetargeting section and type the name of your Facebook Page, group, event or app 15. Advanced targeting Our advanced targeting tools have the capabilities to help you reach people that are connected to you outside Facebook and who are similar to your best customers.Custom audiences: Securely upload a contact list of people you would like to reach and target your Facebook Ads to these customersLookalike audiences: Find people who are similar to your best customers Facebook Exchange: Reach people on Facebook who have expressed an interest in your business based on specific actions they have taken online, such as visiting your website 16. Reach the right people Whether you want to find new customers or engage your existing customers, Facebook helps you connect with all the right people. Choose the right audience You can create specific ads for current and new customers based on their: Location Age & Gender Interests Connections 17. Reach existing customers and people similar to them Our advanced targeting tools have the capabilities to help you reach people you already have a connection to. Custom Audiences Lookalike Audiences Facebook Exchange 18. Optimise your Facebook Ads Measure how your ads are performing based on your objective, and improve them for even higher returns. Optimise your ads for your objective:When your objective is to get clicks to your website, your bid is automatically optimized to: Get visitors to your website Show your ad to people most likely to click on it Pay the right price to reach the people who will help you get more clicks to your website 19. When your objective is to get website conversions, your bid is automatically optimized to: Get specific conversions for your website Measure conversions from your Facebook Ads, such as pageviews, sign-ups, sales, and leads, using the conversion pixel you place on your website Show your ad to people who are most likely to convert on your website 20. Measurement and InsightsTrack your results Page Insights give you an overview of who your customers are and how theyre connecting with your business. Ads Manager is a dashboard with powerful tools that let you see how your ads are performing against your goals. Page Insights Ads Manager