79% of online

U.S. adults use social media.

Source: Netpop Research, http://bit.ly/I9XDzE

51% of consumers are

more likely to buy a product or

brand after liking them

on Facebook.

Source: Chadwick, Martin, Bailey, http://bit.ly/JlP5ZU

For narrow targeting Facebook reaches its intended audience

90% of the time VS an

online industry standard of

35%.

Source: Nielsen OCR Study, http://bit.ly/nielsenocr

For broad targeting, Facebook reaches its intended audience

95% of the

time VS an online industry

average of 72%.

Source: Nielsen OCR Study, http://bit.ly/nielsenocr

53% of people follow a

business vs. 32% who

follow a celebrity; 100M Page likes happen every day.

Source: Nielsen Social Media Report, http://bit.ly/nielsensocialreport

The median age

of U.S. social media users is

41.

Source: Netpop Research, http://bit.ly/I9XDzE

Spending on Facebook ads

increased by 93% in 2011.

Source: Adobe Digital Index, http://bit.ly/I5sT85

#FB4BIZ

WELCOME!

MIKE VOLPE Chief Marketing Officer, HubSpot

CHRIS LUO Head of Global SMB Marketing, Facebook

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RESULTS IN Q1:

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THANK YOU!

MIKE VOLPE CMO, HubSpot

CHRIS LUO Head of Global SMB Marketing Facebook

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