TRANSCRIPT
Facebook’s Dilemma
By: Thiago da Cunha
What is Facebook? Facebook is the largest social networking site
in the world. It was created by Mark Zuckerberg 300 million worldwide users in 2009, now has
750 million Tools for uploading pictures, interacting,
instant messaging, groups
Main Competitors MySpace Twitter
Advertiser Gold Mine Facebook contains a exponential database
with information about: Demographic information Hobbies Personal preferences
The Dilemma Profitability not smooth 2 billion photos, 14 million videos, and 2
billion pieces of information are shared each month
Not enough revenue to maintain and transmit all this information
Only 15 cents per 1000 clicks; yahoo makes 8 dollars per 1000 clicks
The Dilemma Another dilemma they face is finding a way to
turn a profit and increase revenues using the information its users voluntarily provide without violating privacy
Applications 350,000 applications 250 applications attract 1 million users per
month 60 % fail to attract 100 daily users
FriendFeed For people who cant obtain full capacity of
internet Only basic features such as commenting,
viewing photos, and accepting friend requests