face book group 8
TRANSCRIPT
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Group 8
Sharad Baggonkar Roll no. 41
Rupa Khedkar Roll no. 37Nilesh Sawant Roll no. 27Subrata Mondal Roll no. 44
Pramod Kumthekar Roll no. 33Shahjahan Shaikh Roll no. 39
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Connecting to the Virtual world
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Birth of the Internet
�
�Sept. 1969 UCLA scientists connected two computers and made talk to each other
�
Was used a tool by Department of Defense to share f i
les, data, researchi
nformati
on
�Over time, the connections grew.
� Army bases, universities, and science centres were connected creating an ever-
expanding web of computers.
�Internet slowly became a Phenomenon and grew into a reality.
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Whats the Power of the Internet?
Today, it touches the lives of over 2
billion and more.
�
People sleep, eat, drink theInternet.
� An integral part of our lives
� Life is unimaginable without it
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Why is the Internet important?
� A database of Information
� A platform to gather knowledge.� A medium to get to know more.
� A medium to connect with the world.
� A medium to share.
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The Internet effect
� Its shrunk our world to our computer screen.
� Everything is available at the click of a button.
� Physical boundaries & Distances do not matter anymore.
� It gives you a sense of Freedom
� A medium through which you can live a virtual life.
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Internets become a Business
Success & Failures
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The Growth
� Connectivity & users growing at a faster rate.
� Human beings are curious by nature.
�
They are driven by the need to talk, express, know andshare.
� Emails, Chats, Webcam, Pictures, videos are shared.
� Without any physical boundaries, the Internet is the
perfect platform.
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Social Networking
� Rise of Social Networking sites
� Its about sharing, networking, keeping in touch.
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Non of them have been as Effective as:
Unimaginable Popularity and Reach
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Popularity of Facebook
2006 2007 2008 2009 2010
7
50
110
150
500
Users in Millions
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Its not a RAGE. Pure Addiction
Noopur Raval, 20, Student JNU Delhi says
To me, Facebook is as good and as natural - as breathing
Srikant Sharma, 23, Student JNU Delhi says
I take Facebook seriously. I dont go there to chill out
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The FACE of FACEBOOK
MARK ZUKERBERG
� Co-Founder & CEO.� 26 years
� One of the youngest Billionaire
� A genius computer programmer
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About Mark.
� Only son, three sisters.
� Came from an extremely supportive family
� No problem of Self Conf idence.
� A computer geek, talks non stop, a guy who doesn'tcare.
� Early on, created music website Synpase.
� He fended off offers from Microsoft and others
interested in buying it for over 1 million.
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The Facebook Story
� Year 2002, enters Harvard College
� Gets dumped by his girlfriend.
� Creates www.facemash.com and hacks the Harvard
database� The blogging site to rate women at Harvard on hotness.
� hot or not?
� 20,000 hits in a single night, crashes the server.
� Gets into trouble with authorities, but gets let off.
� Facemash becomes an instant rage.
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Marks Harvard Colleagues
Tyler Winklevoss
Cameron Winklevoss
Divya Narendra
� Gets noticed by senior Harvard batch mates
� They are working an idea called HarvardConnection.com
� Its being designed as networking site to keep all Harvardites in
touch
�Mark gets hired to write codes and programme the site
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� Mark begins work on the site.
� Later, starts making himself unavailable for any meetings.
� All through, he gives the impression that he is working on
the Harvard Connection.
� He is quietly working on a competing product. His own
networking site.
� The basic idea was similar to Harvard Connection
� Its a site to connect all Harvard students.
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� thefacebook gets launched in March 2004.
� Its an instant hit. Becomes immensely popular and thereinbegins the story.
� The Winkelvoss brothers felt cheated and sue Mark for
stealing their idea.
� The magic spreads to other universities like Boston, New York
University, IVY league schools.
�Over a period of time, THE got dropped from thefacebook
and got opened up to general public.
� Sept 2006, it opens for everyone in the age group 13 onwards.
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What is Facebook?
� A social networking site with a difference
� Its popularity and its connect is unimaginable
�
550 million users and still counting.� Estimated to cross 1billion in 2011.
� Can easily be regarded as 3rd most populous country in the
world, right behind China and India.
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Whats so special about it?
� Its so popular that everyone wants to have a pie. Users, Equity
Investors etc.
� It thrives on the fact that people are social animals.
� They are keen to get info. about the other person.
� Share and connect with friends, colleagues, long lost friendsetc.
� People like to talk about themselves, especially when they think
they have an audience.
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Unique features
� Create a prof ile.
� All the relevant data about you as a person, like your
preferences, choices, education etc.
� Status updates, News Feed. You can tell everyone what you
are feeling.
� It allows you to upload photos, videos.
� Tag your friends on the uploaded pics.
� Chat, go to your friends walls and see what they are doing.
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How is Facebook Different?
� Facebook has applications, orkut doesn't.
Orkut allows you to see who has been viewing your prof ile,
Facebook doesn't.
Poke is an attractive feature that enables people to have fun by
poking each other.
� wall that enables people to post their messages to the owner
of the wall and then carry on with the conversation
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How is Facebook Different?
� Unlike Friendster and MySpace, Facebook has a "Marketplace"
function, which allows its users to showcase the items they
want to sell.
� Groups for planning meet up & events.
�Simple and professional user interface.
�Own photo upload tool to make things easy and fast.
�Explanation for being added as a friend.
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Financials
History of Fundings
June 2004: $0.5 Million from Peter Thiel(Co-Founder of
Paypal)
May 2005: $13 million from Accel Partners
April 2005: $27.5 million from Greylock
Partners, Meritech Capital Partners,Accel Partners
2006 : Microsoft invested $ 240 million
2011 : Goldman Sachs invests $450 Million and hasplans to invest $1.5 Billion
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Business Model
Facebook used Network Effects Business ModelSelection of Customers
Facebook was developed specif ically for college and
university communites.
Differentiated Product offeringMajor features include: prof ile, friends, groups, messages,
wall, and photo Tagging.
Acquire customersMore than 500 million active users
Distribution strategyDistribution strategy is through the internet
Promotion strategyMostly by word of mouth.
Publicity in the media has also helped the companys
promotion
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Business Model
No charge for membership
Facebook sell online advertising on their site
Huge amounts of data from members
can be utilised for targeted advertising and
marketing
Other ways to make money:
Facebooks Marketplace: members can
buy/sell products, f ind jobs and etc.
September 2009, Facebook started making
money
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Revenue Model
Monetization of Facebook
Online Advertisement
Self-Serve Facebook Advertising.
Engagement Advertisement.
Microsoft Banner Advertising
Agreement & Search.
Sponsored Groups
Text Announcements
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Revenue Model
�Virtual Goods And The
Gift Shop
an average cost of
$1 per
gift, generating
upwards of $100
million
�Facebook Credits.�Facebook Applications
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Key Financials
Revenue Growth 100% Y-O-YYear 2008 estimated revenue was $350 millionYear 2009 estimated revenue was $600 million
Year 2010 estimated revenue was $1.2 BillionProf it
Facebook has doubled its prof it every year since 2009
ValuationFacebook turned down a $1 billion purchase offerfromYahoo! In 2006.Goldman has recently valued Facebook at $50 billion.
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Challenges
Privacy Challenges
The danger of Facebook identity theftHacking & Phishing
Account Management
Data Growth
Capacity Planning
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Criticism
� Inability to voluntarily terminate accounts
� Downtime and outages
� Upgrades
� Lack of Customer Support
� Religious Discrimination
� Censorship Banned in Country like
China,Iran,Syria & Vietnam� Student-related issues
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Facebooks Achievements
�Facebook is nothing but a habit.
� Its redef ined the way people speak, share & connect.
� Its changed peoples liveseg people have found eachother after years
� Its being used as an effective tool to spread awareness,
build campaigns.� Every new campaign that gets launched now has a
facebook page too.
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The future of Facebook
� Make everything Social.� From web to TV to restaurants, combine technology with
preferences to let people know.
� Not going to be only Social Networking an entire online
experience.� Will become the Defacto identity platform on the net.
� Ensure easy accessibility on platforms like mobiles, ipads.
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The Internet
� The VIRTUAL world, is slowly replacing the real world.
� Its the only world where you have complete control over it.
� Having control, makes you feel free.
�As internet usage grows, so will our ways to communicate.Live streaming, photos etc.
� With faster processors, the speed at which we upload/
download data will be faster.
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Summation
The Future is brightThe Future is FACEBOOK