FACADEa typographic journal

You will become way less concerned with

what other people think of you when you realize

how seldom they do.

FACADETo say that we do not put on facades each day is dishonest and devoid of humanity. We live each day trying to shun the truth hence we become anxious and reluctant, assuming the worst of ourselves hence we put on walls.

This typographic journal showcases the storefronts and facades of several restaurants and establishment juxtaposed with words from the essays and novels of David Foster Wallace, conveying context for the title.

UNBROKE

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z1 2 3 4 5 6 7 8 9

f

fTRUTH

THE TRUTH IS YOU ALREADY KNOW WHAT IT’S LIKE.

But the truth is it’s hard for

me to know what I really think about

any of the stuff I’ve written.

THE TRUTH IS THAT THE HEROISM OF

YOUR CHILDHOOD ENTERTAINMENTS

WAS NOT TRUE VALOR.

IT WAS THEATRE.

The grand gesture, the moment of choice, the mortal danger, the external foe, the climactic battle whose outcome resolves all

—all designed to appear heroic, to

excite and gratify and audience.

It did what all ads are supposed to do:

CREATE AN ANXIETY

RELIEVABLE BY

PURCHASE.

ANXIETY

That sometimes human beings have

to just sit in one place and, like, hurt.

This is dishonest... it messes with our heads and eventually starts upping our defenses even in cases of genuine smiles and real art and true goodwill.

IT MAKES US FEEL

CONFUSED AND LONELY

AND IMPOTENT AND ANGRY

AND SCARED. IT CAUSES DESPAIR.

I felt despair. The word’s overused and banalified now, despair, but it’s a serious word, and I’m using it seriously.It’s maybe close to what people call dread or angst. But it’s not these things, quite.

DO THEY EVER THINK

ABOUT THEIR RELUCTANCE

TO THINK ABOUT IT?

RELUCTANT

After all, isn’t being extra aware and

attentive and thoughtful about

one’s food...

...and its overall context part of what distinguishes a real

gourmet?

Or is all the gourmet’s extra attention and sensibility just supposed to be aesthetic, gustatory?

The assumption that you everyone else is like you.

ASSUMPTION

That you are the world.THAT YOU

ARE THE WORLD.

The disease of consumer capitalism.

THE COMPLACENT SOLIPSISM.

That no single, individual moment is in and of itself

unendurable.

Cortidor ©2014