f-final te edited.docx

8/17/2019 F-Final TE edited.docx

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Table of ContentsExecutive

Summary……………………………………………………………………………………………

…………………………IV

Industrial

Analysis……………………………………………………………………………………………

…………………………..VI

Description of

venture………………………………………………………………………………………………

…………………IX

perational

!lan…………………………………………………………………………………………………

……………………….XI

"ar#etin$ "ix...................................................................................................%&

!roduct ' !ricin$(..........................................................................................%&

)amous products from far*+un$ areas(..........................................................%&

Second ,and ,ouse,old products(................................................................-%

To be sold directly(.....................................................................................-%

!roduct forecast............................................................................................... --

!romotion.........................................................................................................--!lacemnt.......................................................................................................... -

Controls............................................................................................................ -/

r$ani0ational

!lan…………………………………………………………………………………………………

………………….-1

"ulti*divisional ,ierarc,y...........................................................................-1

)unctions of departments..........................................................................-2

perations department(.............................................................................-2

• Supervision..........................................................................................-2

• Inventory ,andlin$...............................................................................-2

• Analysis...............................................................................................-2

• 3p* $radin$ and "aintenance..............................................................-2

• )unctionin$.......................................................................................... -2

• Auction arran$ement...........................................................................-2

"ar#etin$ Communications Department.......................................................-4

Sales Department.........................................................................................-4


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peration "ana$ement ........................................................................... -&

5ole and 5esponsibility(.............................................................................-&

Assesment of

ris#……………………………………………………………………………………………………

………………….. %

6rea# even analysis......................................................................................... 2

Thrift Enclave, Inc.

Growing Community Needs

7T,rift Enclave is an idea establis,ed by t,e students of 6a,ria

3niversity 8Islamabad9: ,i$,li$,t $roup to start up a ne; venture in

-


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Business contact and profile

Registered name and its structure

T,rift Enclave? Inc. T,e company is re$istered as a partners,ip in

Islamabad*!a#istan.

Phone:


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Executive summary

T,e purpose of t,rift enclaves business plan is to start up a ne; t,rift

enclave 8,ouse,old and clot,in$ auction sales platform9 in Islamabad?

!a#istan ;,ile s,o;casin$ t,e expected Gnancials and operations over

t,e next t,ree mont,s. !otentially ;e ;ould provide discount on

products onto people ;,o are re$ular on some speciGc days in order to

facilitate t,e customers. T,e proGts made by us ;ould be ,elpful in

expandin$ t,e business in t,e future. Strate$ies ;e plan to implement

;it,in t,is business plan include(

• btainin$ sales of 5s.%


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part of t,e companys income stream. T,e t,ird section of t,e business

plan is t,e co>ee bar ;,ic, ;ill furt,er describe t,e services o>ered by

t,e t,rift enclave.

ission statement

T,rift enclaves mission is to become t,e reco$ni0ed leader in its

tar$eted mar#et for auction and sale services. To provide t,e public ;it,

lo; priced clot,in$ and accessories as ;ell as t,e less fortunate ;it, ob

opportunities? ;,ic, includes a ,i$, @uality ;or#in$ environment. =e

are determined to en,ance t,e value of life for individuals ;,o ,ave

special needs and ;,o are ;illin$ parta#e in t,e local community.

The nancing

=e are see#in$ to raise 5s.!"""# """ from as a ban# loan?entrepreneurs personal savin$s and to ,unt for sponsors and investors

to ,elp us in our idea. T,e interest rate and loan a$reement are to be

furt,er discussed durin$ ne$otiation. T,is business plan assumes t,at

t,e business ;ill receive a %< year loan ;it, a & Gxed interest rate.

T,e Gnancin$ ;ill be used for t,e follo;in$( J development of t,e

auction sales at t,rift enclave J Gnancin$ for t,e Grst six mont,s of

operation. J Capital to develop an online auction portal.

anagement team

T,e company ;as founded by afsa? "aryiam and Taniya ;e ,ave

experiences in di>erent or$ani0ations as internees ;,ic, can ,elp t,em

to establis, a ,ealt,y business t,rou$, t,is expertise: ;e ;ill be able to

brin$ t,e operations of t,e business to proGtability ;it,in its Grst year of

operations Ins,a*Alla,.

anagement equity: =e t,ree o;n %


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=e expect t,at t,e business ;ill a$$ressively expand durin$ t,e Grst

t,ree to four years of operation as our auction sales ;ould mar#et t,e

community needs. =e intend to implement mar#etin$ campai$ns t,at

;ill e>ectively tar$et individuals ;it,in t,e tar$et mar#et.

'n(estor equity

T,rift enclave is see#in$ an investment from a t,ird party at t,is time in

order to Gnance our idea.

%&it strategy

If t,e business is very successful? ;e may see# to sell t,e business to a

t,ird party for a si$niGcant earnin$s multiple. "ost li#ely? t,e company

;ill ,ire a @ualiGed business bro#er to sell t,e business on be,alf of t,e

t,rift enclave. 6ased on ,istorical numbers? t,e business could fetc, asales premium of up to / times earnin$s.

)asic control procedure

• =e ;ould #eep a comment box at c,ec# out re$ister to maintain

customer satisfaction

• See# volunteers to be secret s,oppers and su$$est any c,an$es

to be implemented in t,e store.

• Ensure employee satisfaction t,rou$, a @uality and eKcient

trainin$ process.

Conclusion

T,rou$, our insi$,tful strate$ies mentioned in t,e plan? ;e ;ill be able

to successfully operate a t,rift enclave store? Islamabad. =it, t,e

business and social obectives t,rift enclave ;ill increase sales in special

discounts and donations and t,erefore ma#e t,e t,rift enclavesuccessful.

Industry analysis

'dentify problems and opportunities:

a*or problems that are restricting or impeding the gro+th


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• T,e odds of survivin$ in business $reatly improve if you decide to

franc,ise instead of doin$ it all on your o;n. If your $oal is to start

an auction ,ouse? itLs ;ort,;,ile to determine ;,et,er purc,asin$

a franc,ise mi$,t simplify your enterin$ t,e business but for t,at

reason it re@uires a lot of startup cost and one s,ould be

Gnancially stable.

• T,e existin$ competition in Islamabad suc, as Malvi auctionsN is

$oin$ to be initially a source of t,reat before one $ains stability

and credibility in t,e eyes of public.

• Earnin$ an auctioneerLs license can be strenuous and is no bed of

roses.

• =e need to ,andle our Gnances very carefully since t,e bud$et is

not t,at ,i$, and ;e need to include t,e travellin$ and

transportation expenses too? ;,en ;e $et items from ot,er cities.

• eavy taxation start up costs.

• "ar#etin$ expenditure since % of t,e supplies depend on it.

,pportunities:

• =e ,ave developed a uni@ue net;or#in$ process t,at ;ill or$ani0eauctioneers? appraisers? members? trainers? mar#eters? and

service professionals on international standards.

• In near future ;e s,all be see#in$ ,elp and sponsors,ip from

various sta#e,olders in t,e mar#et so as to expand our setup.

• T,ere are no costs or obli$ations to participate but t,e revenue

;ould be s,ared accordin$ to t,e prescribed rule and t,e amount

of sales.

• Auction sites al;ays operate in credible manner. T,ere is al;ays a

feedbac# system t,at ;ill $uide you to t,e best people to deal

;it,. 6ecause you are ust startin$? you may al;ays deal ;it,

people ;,o ,ave ,i$, ratin$s. So advertisin$ ;ould also ,elp

people $et ac@uainted ;it, it.

'mpro(ing the e-ciency of our operations:

• avin$ a deep insi$,t and #no;led$e about t,e existin$ mar#et

and mar#et trends.


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• Caterin$ to t,e customers needs and meetin$ t,eir expectations.

• Creatin$ di>erentiation from its competitors and $ivin$ t,e best

and di>erent to its customers.

•

Improved communication and coordination.

• Allottin$ assi$nin$ responsibilities at eac, ,ierarc,ical level

accordin$ to everyones capabilities and aptitude.

• !roper feedbac# and appraisal mec,anism.

• Cuttin$ do;n irrelevant cost and expenditure.

• !roper record and boo# #eepin$.

ene specic and realistic business ob*ecti(es:

/e(el of economic acti(ity:

• =e s,all expand our net;or# and $enerate more capital.

• To sell surplus inventory? often at a proGt? and eliminate t,e

expense of storin$ older merc,andise and ma#e money.

• Auctions can ,elp ne; businessesOor t,ose o>erin$ ne; products

Oto establis, mar#et prices based on supply and demand.

• It ;ould ,elp in t,e economy of t,e country? since ;e are also

promotin$ cotta$e or small scale industry and $ettin$ stu> from

ot,er cities.

/e(el of industry acti(ity:

• As part of your due dili$ence on openin$ an auctioneers and

auction ,ouse? t,e next step is to tal# to somebody ;,o is already

in t,e business.

• o;ever? an entrepreneur ;,o o;ns an auctioneers and auction

,ouse outside of your community can be a $reat learnin$ resource

for you? as lon$ as t,ey donLt vie; you as a competitive t,reat. In

t,at case? t,e business o;ner may be more t,an ,appy to discuss

t,e industry ;it, you. It can ta#e a ;,ile to Gnd an entrepreneur

;,o is ;illin$ to tal#? but its ;ell ;ort, t,e e>ort.


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• T,is industry ,as bri$,t future prospects to +ouris, since people

are in dire need of suc, companies and in t,e future one can

predict t,e in+ation and economic instability? so its need ;ould be

,i$,ly ac#no;led$ed.

•

T,e need for second ,and items ;ould increase.

Changes in customer needs:

• !eople ;ould need less expensive and costly items.

• =e ;ould try to create a need.

• It ;ould vary ;it, seasonal needs.

• =e ;ould ma#e amendments accordin$ to t,e mar#et trends so as

to blend in ;it, t,e customers taste and latest fas,ion since

people ;ould be intimidated by t,e latest trends.

• T,ey ;ould opt for more practicality in t,eir lives and accordin$ly

;ould intimate for suc, products brin$in$ convenience and cost

e>ectiveness.

Changes in distribution channel:

• =ould try to expand ,ori0ontally ;it, t,e passa$e of time.

• =ould open up various sales points at suc, areas ;,ere t,e

customer base is saturated and t,at place ;ould be beneGcial for

an auction ,ouse.

• In near future? after sustainin$ stability and success? ;e ;ould aim

to expand it internationally and extend our business $lobally.

Changes beyond our control:

• In case of natural calamities disasters.

• 5ecession.

• In+ation P ;,en t,e cost of livin$ ;ould be si$niGcantly expensive.


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• Economic instability.

• !olitical instability.

• Qovernment policies eit,er impedin$ or promotin$ our business.

• "ar#et trends tend to +uctuate ;it, time.

Primary mar0eting ob*ecti(es:

• T,e foremost obective is to attract customers.

• Advertisin$ so as to ma#e people a;are about it.

• Its purpose is to create a nic,e in t,e mar#et.

• To create di>erentiation from its competitors.

• En,ance customer service.

• Establis, a solid reputation.

• En$ender pride and loyalty amon$ sta> 8and vendors9.

• Establis, name reco$nition.

Control and re(ie+ procedures:

1eedbac0 mechanism:

• An appointed oKcer pertainin$ to t,e department concerned ;it,

feedbac# and appraisal mec,anism.

• A su$$estion box or a survey done by t,e administration people

from t,e customers so as to obtain feedbac# and conse@uently

tryin$ to put t,in$s ri$,t as per t,eir demands.

• )eedbac# information s,ould be $at,ered pertainin$ to t,e

selection of items? proper advertisin$ tec,ni@ues? prices of t,e

products? operations? ot,er facilities at t,e auction ,ouse etc.

• T,e feedbac# information about t,e initial event t,at is t,e basis

for subse@uent modiGcation of t,e event.


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• T,e causal pat, t,at leads from t,e initial $eneration of t,e

feedbac# si$nal to t,e subse@uent modiGcation of t,e event.

• 3p;ard feedbac# occurs ;,en associates provide information or

feedbac# to a mana$er or supervisor to ;,om t,ey are

directlyindirectly reportin$.

• Intended to identify ;ays to increase mana$ement e>ectiveness

and en,ance or$ani0ational performance.

• Readers,ip is a s#ill by ;,ic, a person is responsible to in+uence

or motivate ,is co*;or#ers to accomplis, a deGned obective '

strate$y and to mana$e t,e or$ani0ation in a ;ay t,at ma#es it

more co,esive and co,erent in terms of proGt? $ro;t, and proGle.

• )irst one s,ould try to identify t,e problems? revie; and evaluate

it and accordin$ly $ive ;ei$,ta$e or preference to it? ensure

implementation of t,e revised procedures and t,en eventually

continuin$ to promote t,e revised and $ood procedures.

Description of venture

ission statement:

T,rift enclave is an idea $enerated by our $roup ,i$,li$,ts to start up a

ne; venture in -


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2 ouse,old items

J Cutlery and croc#ery

J Anti@ue furniture

J =eddin$ DressesJ 6edspreads? cus,ions

J Reat,er products i.e. Radies ba$s? s,oes and ac#ets.

$er(ices(

J A co>ee corner servin$ free co>ees.

J Discount o>ers every ;ee# on Sundays and even auctionin$ on;ee#ends ;it, a speciGed time allotted to biddin$.

J "eans of transportation can be provided for delivery purposes at

reasonable rates ;it,in t,e city or to t,e outs#irt areas of

Islamabad.

A copyri$,t protects a form of expression t,us our $roup lo$o as

;ell as our business lo$o are fully copyri$,ted and our trademar#

stic#er of t,rift enclave ;ill be put on t,e products as ;ell as t,e

ve,icle used for delivery purposes t,us ensurin$ full protection

.

$i3e of business(

As ;e are t,e pioneers of startin$ t,is ne; venture of an auction ,ouse

;it,in Islamabad? our mar#et s,are of t,e business is as yet on a scale

of 0ero and t,e number of employees includin$ seven of us sums up to

B people. T,e value of our business if it ;ere to be sold ;ould be

immense as t,e value of capital invested on our business assets is also

a lar$e number t,us indicatin$ t,at our business si0e ran$es from

medium to lar$e.

T,e auction ,ouse ;e intend to start ;ill be in a ,ouse ;e rented in f*

%


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$arden ?;,ic, is t,en a$ain eye*catc,in$ for t,e ladies and for t,eir

little c,at sessions.

T,e ,ouse is in a $ood condition and re@uires avera$e maintenance

from our side but t,ere are some innovative ideas t,at ;e are plannin$

of doin$ to $ive t,e ,ouse a more aest,etic appeal and to expand it

accordin$ly as par our buyers and sellers needs. Secondly t,is sector ;e

c,ose is situated in t,e middle of Islamabad and its #no;n for its beauty

as bein$ close to t,e mar$alla ,ills as ;ell as t,e main center for

business purposes and ;ill provide us $reat opportunities to advertise

about our venture.

,-ce equipment:

=e as potential entrepreneurs are loo#in$ for investors because t,e

amount of money ;e ;ill spend on buyin$ t,e oKce e@uipment ran$in$

from

J C,airs and des#s

J Computers ?laptops 8internet and landline connections9

J Telep,one extensions

J Stationary items

J A ;ell monitored television screen in t,e main oKce and etc is

deGnitely not ne$li$ible and t,ese oKce tools are essential to start

o> a business and to be a part of t,e professional ;orld t,ese

days.

)ac0ground of entrepreneur4s5:

As business students ;e are ne; in business i.e. !otential entrepreneurs

and our resumes ust about consist of our ;or# experiences ;it,

di>erent or$ani0ations and t,is is our Grst time to start o> somet,in$ ofour o;n? formulate an or$ani0ation and a venture on our feet and enter

t,e business mar#et and ma#e a name and ac,ieve reco$nition .

perational !lan

6eneral:

Time of openin$( % !"


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Time of closin$( & !"

Days of operation( 2 days a ;ee#

Days o>( )riday and national ,olidays

,peration:

T,e business s,all operate as a simple business entity except t,e;ee#ends. T,e ;ee#ends are reserved for auctions. T,e auction typeused ;ill be buyout auction.

'n(entory type:

ur inventory type ;ould be to*stoc#. =ell buy potential products anddisplay t,em in auctions and ot,er;ise? until t,ey are sold. S,op*#eeper

$tore0eeping:

In t,e initial start*up of our business? t,e partners t,emselves ;ould beattendin$ s,op. T,is is necessary to $ive our business t,e en,ancementit needs subse@uent to t,e launc,. T,is ;ill also serve t,e us purpose offamiliari0in$ ourselves ;it, t,e an idea of customer needs. )urt,er on?;,en ;ere establis,ed to some extent? ;ell ,ire representatives tota#e our places.

Auction type:

=eve c,osen 6uyout auction as our standard auction type. 6uyoutauction is an auction ;it, a set price 8t,e LbuyoutL price9 t,at any biddercan accept at any time durin$ t,e auction? t,ereby immediately endin$t,e auction and ;innin$ t,e item

$easonal buildups:

=e anticipate t,at a part of business ;ill experience a boost in t,emont,s of Hovember and December o;in$ to t,e common trend ofmarria$es bein$ arran$ed in t,at period. T,e acceleration ;ould be$enerally experienced in every product*type ;ere o>erin$ becausealmost every product of ours ;ill posses potential to be included in t,ematrimonial process on some level or ot,er.

Pay structure:

ur pay structure ;ill be completely based on t,e proGt earned. T,epartners ;ill s,are t,e proGts e@ually. T,e details are provided in t,eGnancial statements.


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1reight time:

=ere usin$ a S,e,0ore to ma#e most of our transference. T,e factorst,at could a>ect delivery time could be(

• =eat,er

• Absence of drivers

• Ve,icle condition

• Ve,icle availability 8if its re@uired for more important tas#s9

• )uel availability

• Kcial movements

Assets:

• 6uildin$

• A S,e,0ore

• Capital

• Kce E@uipment

$election of products +ith high potential:

T,e selection and buyin$ of pieces or products ;it, t,e potential tofetc, a suitable price ;ill be carried out by t,e mana$ers. To $ainade@uate experience ;,ic, ;ould prove useful in selectin$ t,e bestprospects? ;e ,ave divided our mana$ers accordin$ to ;,o ,asaest,etic sense concernin$ ;,at. ItLs as follo;in$(

afsa =eddin$ dresses

afsa )urniture

"aryiam ouse,old items and itc,en;are

Taniya Reat,er !roducts

Taniya verseer and $eneral advisor

Physical Plant:


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/ocation:

ouse U /B? Street U 1? )*%


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5oom Ho. %( Reat,er !roducts

5oom Ho. -( ouse,old items

5oom Ho. ( itc,en;are

anufacturing process:

ur business does not ,ave a manufacturin$ plant as suc, as ;e deal inused products of di>erent cate$ories. T,e process ;e ;ill ,ave relatedto t,is cate$ory is t,e renovation? repairin$ and revamp of usedproducts. T,is function ;ill be outsourced to specialists ;,om ;e ;ill,ire on a need basis. =e ,ave located individuals involved in t,ebusiness of renovation ;,o ,ave ade@uate experience in t,e Geld.

$uppliers

Cutlery:

City: Quran;ala

Name: Tari@ Industries? "anufacturers and exporter of Table Cutlery and

itc,en;are

Address: Sial#ot 5oad? Islamabad "ore? pposite Winna, Colony?

=a0irabad? Quran;ala

,+ner : Saad )aroo@

Contact Ho. 7&-*11*22 ;ill be responsible for t,e proper se$re$ation of cutleryand placement. T,ey ;ill also ma#e sure t,at t,e products remainspar#ly clean. T,ey ;ill be provided ;it, t,e ade@uate e@uipment ;,ic,;ill include(

5ust*removin$ sprays

Soft*clot,es


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Cleanin$ solvents

$pecial requirements:

T,e cutlery ;ill be ,ave to be ta#en care of properly because any sort of rust or decadence ;ill devalue it ,i$,ly. So? steps must be ta#en to

ensure t,at t,is does not occur.

"aterials( Tell ;,ere youLre $oin$ to $et t,e materials you need toproduce your product or service? and explain ;,at terms youLvene$otiated ;it, suppliers.

Production:

T,e cutlery ;ill be bou$,t from Quran;ala and t,e mode oftransportation ;ill be t,e or$ani0ations S,e0ore. It ;ill ,ave to bee@uipped ;it, suitable containers to ensure t,at it $ets ,ere ;it,outdama$in$ t,e frei$,t.

Time ta0en:

T,e time ta#en to ma#e a sin$le trip ;ould be approximately /./1 ,ours.

/eather Products

City: Sila#ot

Name: Al asim Tradin$ Company

Address: ! 6ox %--%? Q! Sial#ot

,+ner : "r. Alla, 5a,an A;an

Contact No. 7&-*1-*--%%&

Name: Reat,er S,ine

Address: "undair Syedain? Sial#ot? !a#istan

,+ner "r. Syed Hayyer I@bal

Contact No. 7&-*1-*1%


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Contact No. 7&-*1-*11%41

%quipment:

T,e e@uipment re@uired #eepin$ t,e leat,er lustrous and ele$ant aremainly Reat,er Sprays.

Production:

T,e leat,er ;ill be brou$,t in from Sial#ot from t,e above mentionedsuppliers. T,e s,e,0ore ;ill be used? t,is time coverin$ t,e loadedfrei$,t ;it, an appropriate s,eet to protect t,e products fromenvironmental dama$es.

Time ta0en:

Approximately B.1 ,ours

1urniture

City: C,iniot

Name: Tama,al )urniture

Address: "ain S,a,ra*e*uaid*e*A0am? Hear Ribrary !ar#? C,iniot

Contact Ho. 7&-*-%*BB


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T,e suppliers ;ill provide us ;it, furniture t,ats in mint condition. Wustin case? t,ere is any type of defects or dama$es in t,e products? ;e ;ill,ire specialists from a reliable source to carry out t,e repairs as t,eprocess is too delicate and t,e ris# too $reat to be trusted ;it, anyoneexcept a specialist.

$pecial requirements:

5enovations ;ould ,ave be on a re$ular basis to #eep t,e furniture in adesirable condition.

Production:

T,e furniture ;ill be brou$,t in from t,e most presti$ious suppliers oft,e epitome of furniture in !a#istan? C,iniot. T,e S,e,0ore ;ill beutili0ed if its feasible? ot,er;ise? a more spacious ve,icle ;ill be ,iredfrom t,e locality.

Time ta0en:

T,e time ta#en to ma#e a sin$le trip ;ould be approximately 2 ,ours.

)ed spreads# cushions and bags

City: /ahore

Name: Star Collection

Address: S,op U Q*-? Ha0ir Centre? Hear 6an# Al*abib? %/2*)ero0epur

5oad? Ic,,ra? Ra,ore

,+ner: "u,ammad Aslam

Contact Ho. 7&-*/-*B11//-<

Name: A,san Textile "ills Rimited

Address: 1t, +oor? Riberty ,ei$,ts? B1A*d*% "ain 6oulevard? Qulber$

III? Ra,ore

,+ner S,a,0ad A,san As,raf

Contact Ho. 7&-*/-*1B4-&1

Name: Aamir cut piece ' clot, ,ouse


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Address: S,opU %? Dr. 5as,eed "ar#et? C,o;# Yateem ,ana? "ultan

5oad? Ra,ore

,+ner Dr. S,abbir

Contact Ho. 7&-*/-*B1B-/

%quipment:

An adept tailor s,all be ,ired ;,o ;ill ma#e re$ular visits and overloo#t,is product*type and ma#e any repairs or up#eep t,at may be re@uired.

Production:

T,e cutlery ;ill be bou$,t from Ra,ore and t,e mode of transportation;ill be t,e or$ani0ations S,e0ore.

Time ta0en:

T,e time ta#en to ma#e a sin$le trip ;ould be approximately 2 ,ours.

Wedding resses

T,e ;eddin$ dresses ;ill be ac@uired t,rou$, ,ouse;ives or ot,erpotential customers ;illin$ to sell o> t,eir dresses at a suitable price.

T,ese prospective sellers ;e ;ould attract by pervasive mar#etin$ as

explained in t,e mar#etin$ process.


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"ar#etin$ !lan

ar0eting i&

Product 7 Pricing:

T,rift enclave ;ould include a variety of ,ouse,old products related to

,ouse,olds ;,ic, mainly can be cate$ori0ed into t;o types

a9 )amous products from far*+un$ areas.b9 Second ,and ,ouse,old products

1amous products from far89ung areas:

T,e basic purpose is creatin$ an outlet ;,ic, provides an opportunity to itsvaluable customers to buy products ;,ic, are available only from speciGc

mar#ets a;ay from Islamabad and 5a;alpindi. T,e core beneGt of t,ese

products is to cut do;n t,e ,assle? travellin$ cost and time of customer to

buy suc, products. T,e table on t,e next pa$e ;ill provide a better

understandin$ of t,e products available under t,is cate$ory

Rocation !roducts Hame of "ar#ets !rice ran$e

--


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Sial#ot Reat,er products

i.e. boots and

ac#ets.

=aliant leat,er

industries

=all street

enterprises

Reat,er S,ine

Zitex

International

WACETS

In co; leat,er /-


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$econd hand household products:

T,e second cate$ory of products T,rift enclave ;ould be o>erin$ is second,and ,ouse,old products. )or example

• =eddin$ dresses

• Appliances 8TV? frid$e? micro;ave? $rinders? food factories? stoves?

,eaters9

• Anti@ue items 8decoration pieces? furniture? e;ellery9

• Croc#ery and cutlery

• )urniture 8 sofa sets? tables? bed sets? cupboards9

T,eses ;ould be ac@uired by bot, embassies and ,ouse,olds ;illin$ to $etrid of t,eir belon$in$s for some cas, payment in return. T,ese products onceac@uired ;ill be furt,er cate$ori0ed into t;o types

%. To be amended and Gxed.-. To be sold directly. To be amended and Gxed(If any product needs some eminence or Gxin$ ;e ;ill ,ire professionaltec,nicians on need basis to improve t,e condition of t,e stoc#. =e maycontact t,e follo;in$ for t,is

•

Tailors• Electricians

• !olis,ers

• !ainters

• Carpenters

• Embroiders

• 5eup,olster

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To be sold directly:

If t,e product is in fairly a $ood condition it ;ill directly be sold to

customers.

Coee corner:

Anot,er important feature of t,rift enclave ;ould be a small #ios# ;it,in t,e outlet t,at ;ould be sellin$ bevera$es and snac#s alon$ ;it,some seatin$ space in order to encoura$e our customers to fre@uentlyvisit our outlet and ta#e a loo# at our ne; stoc# from time to time.

Product forecast T,e tar$et mar#et of ours ;ould be ,ouse,olds belon$in$ from t,e middle to

upper middle class ,avin$ mont,ly salaries ran$in$ from -1?


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T,rift enclave ;ill concentrate more on creatin$ a;areness and need for our

products? ;e ;ill advertise t,rou$, t,e follo;in$ c,annels

• He;spaper classiGed ads section

• 5adio ads

ur belo; t,e line advertisements ;ould include t,e follo;in$

• 6randin$ buses

• 6roc,ures pamp,lets

• S"S

• !osters

• )ace boo# fan pa$e

• Company =ebsite

• Ads on di>erent ;ebsites for example yello; pa$es? ne;s c,annels .etc

• =ord of mout,

nce our T,rift enclave ;ould be operatin$ ;e ;ill introduce t,e idea of

• Auctions o Sundays ;it, a speciGc time frame to en,ance t,e c,ances of our sales

• Coupon system(

o A type coupon8 t,ese coupons can be ripped T,rifts ne;spaperad? ;,en a customer ;ill brin$ t,e coupon at t,e time of purc,ase

t,ey ;ill $et a fe; percent o> by t,ese coupons ;ill ,elp us analyset,e response rate of our ads.

o ) type coupons8 t,ese coupons ;ill be $iven to customer every

time ,e or s,e ;ill visit t,e outlet? ;,en a customer ;ill be able to$at,er 1 coupons ,e ;ill be o>ered a special discount t,e next time,e buys an item from t,e s,op. T,is incentive is ust to en,ance t,enumber of visits to t,e outlet as our products ;ill be di>erent every;ee#.

Placemnt

T,rift Enclave ;ould be an exclusive outlet in Islamabad ;,ic, ;ill sell its

products directly to t,e customers? t,e purpose is to create a ,ub ;,ere one

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may be able to $et bot, second ,and products and products from far +un$

areas all under sin$le roof.

T,e current mar#et condition su$$ests t,at introducin$ more c,annel

members ;ould reduce our proGts? t,erefore delivery of furniture ;ill be apart of our after sale services.

Anot,er reason for our exclusive outlet is to compete ;it, our competitors:

under one roof strate$y? t,is strate$y ;ill also ,elp us create an

identitynic,e in t,e mar#et and t,e consumers ;ill be able to create an

ima$e of t,rift enclave in t,eir mind. T,is a;areness is extremely necessary

as ;e ;ont be ,avin$ a sin$le si$nature product.

Controls

An appointed oKcer pertainin$ to t,e department concerned ;it, feedbac#

and appraisal mec,anism.A su$$estion box or a survey done by t,e

administration people from t,e customers so as to obtain feedbac# and

conse@uently tryin$ to put t,in$s ri$,t as per t,eir demands.)eedbac#

information s,ould be $at,ered pertainin$ to t,e selection of items? proper

advertisin$ tec,ni@ues? prices of t,e products? operations? ot,er facilities at

t,e auction ,ouse etc.T,e feedbac# information about t,e initial event t,at is

t,e basis for subse@uent modiGcation of t,e event.T,e causal pat, t,at leads

from t,e initial $eneration of t,e feedbac# si$nal to t,e subse@uent

modiGcation of t,e event.3p;ard feedbac# occurs ;,en associates provide

information or feedbac# to a mana$er or supervisor to ;,om t,ey are

directlyindirectly reportin$.Intended to identify ;ays to increase

mana$ement e>ectiveness and en,ance or$ani0ational

performance.Readers,ip is a s#ill by ;,ic, a person is responsible to

in+uence or motivate ,is co*;or#ers to accomplis, a deGned obective '

strate$y and to mana$e t,e or$ani0ation in a ;ay t,at ma#es it more

co,esive and co,erent in terms of proGt? $ro;t, and proGle.)irst one s,ouldtry to identify t,e problems? revie; and evaluate it and accordin$ly $ive

;ei$,ta$e or preference to it? ensure implementation of t,e revised

procedures and t,en eventually continuin$ to promote t,e revised and $ood

procedures.

-B


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r$ani0ational !lan

Type of o+nership:

T,e Auction ,ouse is $eneral partnership bet;een partners ,avin$

unlimited liability ;,o ,ave pooled resources to o;n t,e business. T,ey ,ave

e@ual o;ners,ip in t,e business. All t,e individuals are liable for business

liabilities. A partner can transfer ,is,er interest only ;it, consent of all ot,er

partners. Al partners ,ave e@ual control and maority rules. T,e proGts and

losses ;ould be distributed e@ually amon$ t,e members. Capital $ain to t,e

partners,ip ;ill be taxed as a capital $ain to t,e partner.

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ManagementDirector

Administrative Finance Marketing

ar0etingCommunications.epartment

Sales andpromotion

Operations

ulti8di(isional hierarchy%. Senior mana$ement 8or Ftop mana$ementF or Fupper mana$ementF9-. "iddle mana$ement. Ro;*level mana$ement? suc, as supervisors or team*leaders

Top8le(el management

• ave an extensive #no;led$e of mana$ement roles and s#ills.

• =e ,ave to be very a;are of external factors suc, as mar#ets.

• ur decisions are $enerally of a lon$*term nature

• ur decisions are made usin$ analytic? directive? conceptual andorbe,avioralparticipative processes

• =e are responsible for strategic decisions.

• =e c,al# out t,e plan and see t,at plan may be e>ective in t,e future.

• = are executive in nature.

iddle management

• "id*level mana$ers ,ave a speciali0ed understandin$ of certain

mana$erial tas#s.

• =e are responsible for carryin$ out t,e decisions made by top*levelmana$ement.

• )inance? mar#etin$ etc comes under middle level mana$ement

/o+er management

• T,is level of mana$ement ensures t,at t,e decisions and plans ta#en

by t,e ot,er t;o are carried out.

• Ro;er*level mana$ersL decisions are $enerally s,ort*term ones.

-&

http://en.wikipedia.org/wiki/Senior_managementhttp://en.wikipedia.org/wiki/Middle_managementhttp://en.wikipedia.org/wiki/Supervisorhttp://en.wikipedia.org/wiki/Team_leaderhttp://en.wikipedia.org/wiki/Senior_managementhttp://en.wikipedia.org/wiki/Middle_managementhttp://en.wikipedia.org/wiki/Supervisorhttp://en.wikipedia.org/wiki/Team_leader


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1unctions of departments,perations department: T,e aim of t,e operation department is t,e overall mana$ement and $eneraladministration of t,e core operations of t,e company. T,is department #eepsa c,ec# on t,e personnel? le$al matters and re$ular operations of t,eventure.

• Supervision

• Inventory ,andlin$

• Analysis

• 3p* $radin$ and "aintenance

• )unctionin$

• Auction arran$ement

Administrati(e department:

T,e Administration Department deals ;it, all 6uyin$ and supplyin$ and

oKce and database mana$ement. It is also responsible for mana$in$ and

proactively implementin$ service delivery.

In s,ort? Admin. Involves(

• Trainin$ and evaluation of employees.

• 5e;ards and promotions

• uman resource

• !urc,asin$ and s,ippin$

• Security

• ouse#eepin$ service

• Cafeteria services

• Arran$in$ and or$ani0in$ ;it,in t,e auction ,ouse.

• 6uildin$Kce maintenance 8CivilCarpentryElectrical

servicesoKce renovationrepairpaintin$polis,in$9• andlin$ customersclientsvisitorsemployees

• Class / sta> ,andlin$ 8peons? $ardeners? drivers? pantry boys?

$uards? etc9

• Quest relations,ospitality mana$ement

• !ricin$

ar0eting department:


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• !urpose( Creatin$ Sales And "ar#etin$ Strate$y

"ar#etin$ involves a ran$e of processes concerned ;it, Gndin$ out ;,at

consumers ;ant? and t,en providin$ it for t,em. T,is involves four #ey

elements? ;,ic, are referred to as t,e /!Ls 8the mar0eting mi&5. A usefulstartin$ point t,erefore is to carry out mar#et researc, to Gnd out about

customer re@uirements in relation to t,e /!s.

ar0eting Communications epartment

T,is department is separate from t,e mar#etin$ department and is ,eaded

by t,e director of mar#etin$ communications. Departments ;it,in t,e

mar#etin$ communications department? usually include public relations?

public a>airs? and media relations. Qeneral responsibilities include

development of all annual reports? press releases and media in@uiries. Deals

in consumerism? product recalls? crisis and reputation mana$ement and

corporate social responsibility. T,e Communications ' "ar#etin$ Department

includes? ;eb site mana$ement? creative ' $rap,ic functions and media

relations

$ales epartment

Advertisin$ and promotions come under t,is department. T,e sales

department is responsible for meetin$ t,e sales and volume $oals as set

fort, by t,e c,ief mar#etin$ mana$er. T,e department is usually ,eaded by

t,e director of sales. T,e sales department ;or#s closely ;it, t,e mar#etin$

department? providin$ vital insi$,ts and feedbac# on customer needs?

issues? and t,e competition. "ost of t,eir ;or# is external. T,ey are c,ar$ed

to develop stron$ sustainable relations,ips ;it, retailers and #ey clients and

increase sales orders. )eedbac# from t,e sales department is critical and

$reatly relied upon in ne;? analy0in$ pricin$? and identifyin$ ne; c,annels

for distribution? sales and mar#etin$ e>orts.

1inance epartment:

T,e Gnance department is responsible for t,e follo;in$ Activities (

%

http://sbinfocanada.about.com/cs/marketing/a/markstrategyte.htmhttp://www.thetimes100.co.uk/theory/theory--the-marketing-mix--185.phphttp://www.thetimes100.co.uk/theory/theory--the-marketing-mix--185.phphttp://www.ehow.com/relationships-and-family/http://sbinfocanada.about.com/cs/marketing/a/markstrategyte.htmhttp://www.thetimes100.co.uk/theory/theory--the-marketing-mix--185.phphttp://www.ehow.com/relationships-and-family/


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• 6ud$etin$

• 6oo# #eepin$

• 5eceipts and invoices

• !ayments

• Salaries disbursements

• Riabilities 8investor9

)ac0grounds and Authority of anagers:

T,e mana$ers are all students of 6a,ria 3niversity currently "asters in

6usiness administration.

afsa is a Gnance maor and t,e managing director and co*coordinator

responsible for e>ective runnin$ of all t,e departments.

Role and Responsibility( S,e oversees a companyLs daily operations in

every department in t,e or$ani0ation. T,e role of mana$in$ director is notspeciGc to any one operation? but rat,er includes implementation of policies

and procedures t,at a>ect t,e performance of all departments.

S,e maorin$ in )inance and ,ave excellence over t,eir ;or# and in*dept,

#no;led$e of t,eir Geld? ,o;ever ,as experience in ban#in$

Role and Responsibility: T,ey Ta#e care of all t,e in+o;s and out+o;s of

t,e venture. T,ey are responsible for Gnance? accountin$? payroll? billin$?

taxes and ot,er matters related to sales and revenue bud$et.

T,e ar0eting epartment is run under "aryiam.

Role and Responsibility: s,e is responsible for creatin$ promotional

activities? monitorin$ sales and establis,in$ e>ective strate$ies for creatin$

a;areness of business. Also responsible for desi$n and distribution of all

direct mar#etin$.

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,peration anagement is also supervised by maryiam.Role and Responsibility( S,e is also responsible for in*,ouse activities. S,eensures smoot, runnin$ of all operations most importantly auctionarran$ements? 3p* $radin$ and "aintenance. Taniya is t,e Administrati(e and ;R manager. S,e is also ;or#in$ for

sales and promotion.

Role and Responsibility: s,e is also responsible for !5? retailer

ne$otiations and customer needs. )urt,ermore ,e also supervises buyin$

and supplyin$ of inventory. S,e ma#es t,e mar#etin$ strate$ies alon$ ;it,

"aryiam.

;R duties : er responsibilities include t,e ,irin$? Grin$ of employees as

;ell as trainin$ and supervisin$. !eriodic employee evaluations are also a

part of t,is. n t,e basis of t,e evaluation re;ards in t,e form of bonuses?

promotions are $iven.

Assessment of ris#(

T,e primary ris#s are(

2 T,e Grst and least security and trust issue in !a#istan.

2 To ,andle t,e lar$e demand of customers in t,e startin$ fe; days.

2 To determine and maintain t,e @uality of products and services.

2 5is# in ta#in$ loan from t,e ban#.

Some potential ris#s t,at ;e fear are due to lac# of experience and as

uvenile entrepreneurs ;e see t,e Grst fe; sta$es of startin$ t,is venture as

a c,allen$e even t,ou$, ;e are up for it to t,e best of our abilities. T,e

maintenance involved ;it, t,e ,ouse e rent ?t,e furniture ;e buy and sell

?t,e products under our control need to be monitored and c,ec#ed on a daily

basis and t,is mi$,t ta#e time for us to $et used to as it re@uires far $reaterresponsibility and c,ec# and balance t,an ;e can t,in# o>.

"ar#et ris# is anot,er ris# t,at if t,e mar#et ;ill develop di>erently t,an

expected. Sometimes mar#ets ta#e too lon$ to develop? and cas, runs out

;,ile a company is ;aitin$ for customers. "ost importantly Gnancial ris# is


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t,e ris# t,at a company ;ill run out of money or mismana$e t,eir money in

some ;ay.

Ne+ technology(

He; tec,nolo$y in our business refers to up $radation in t,e products i.e.

6a$s? s,oes? furniture and desi$n of t,e products. It also includes di>erent

pro$rams used in our business for order ta#in$. )or t,is t,ere are

professionals ;,o are ;illin$ to ,elp us and ;ill lead us t,at ,o; can ;e

develop our business so t,at in future if tec,nolo$y c,an$es ;e dont ,ave

muc, problem to s;itc, to t,e ne; ;ays and tec,ni@ues.

Contingency plan:

T,e follo;in$ are t,e plans in future.

J )or a certain period of time ;e are not $oin$ to increase our prices as;e are ne; and ;e ;ant more and more customers.

J In order to satisfy our customers special initiative s,all be ta#en fort,em. 8for t,ose ;,o are re$ular9

)inancial plan


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Thrift %ncla(e Company

1or !st quarter# ="!>

$ales

/ess: C,6$

6ross prot

,perating e&penses

Rent

Coee bar


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Total disbursements

Cash 9o+

)eginning balance

%nding balance

>@">"""

=">"""

>""""""

B>"""

D!>"""

>"""

B>"""

@>""""

D!>""""

!B>""""

@>""""

=E"""""

$ources of funds

Personal funds of founders Rs. >""""""

Net income 4loss5 from operations 4 D"""""5

Total funds pro(ided

="""""

Application of funds

Purchase of equipment =">""""

Total funds e&pended

=">""""

Net increase in +or0ing capital

=!>""""

2


37/39

="""""

Pro forma balance sheet

Thrift %ncla(e Company

B


38/39

Assets

Current assets

Cash

AFR

Total current assets

1i&ed assets

%quipment

Total assets

/iabilities and ,+nerGs

equity

AFP

Total liabilities

,+nerGs equity

Hainab

ohammad

aleeha

$idrah

1i33ah

Iin3a

;arris

Retained earnings

Total ,+nerGs equity

Total liabilities and

o+nerGs equity

Rs.=E"""""

"

Rs.=E"""""

=">""""

Rs.E>""""

Rs. >""""

Rs. >""""

E=>"""

E=>"""

E=>"""

E=>"""

E=>"""

E=>"""

E=>"""

4D"""""5

="""""

Rs. E>""""

%nd of !st quarter# ="!>

4


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)rea0 e(en analysis

6E 89 [ Total )ixed cost

Sales price*variable costunit

[ 1

f-final te edited.docx

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