eyeprevent brochure project
DESCRIPTION
EyePrevent brochure project. Please contact me for more details if needed. Slides 3 – 6 are the primary messages. Needed: Tri-fold brochure Side 1: two panels targeted at the Primary Care Physician, one at patient Side 2: target 2 panels at Eye Specialist, 1 > patient - PowerPoint PPT PresentationTRANSCRIPT
© EyePrevent 2009
EyePrevent brochure project
Please contact me for more details if needed
© EyePrevent 2009
Slides 3 – 6 are the primary messages
Needed: Tri-fold brochure• Side 1: two panels targeted at the Primary Care
Physician, one at patient• Side 2: target 2 panels at Eye Specialist, 1 > patient • Patient panels should be back to back.
(BUT if you as a designer have better ideas, we are open to them!)
Simple, clean, powerful, professional• I will provide additional narrative
© EyePrevent 2009
PCP
• Increase percentage of your diabetic patients receiving annual eye exam from 35% to over 90%
• Meets NCQA / HEDIS and other standard Pay for Performance and quality guidelines
• Deliver increase services within your practice
Bottom line: Deliver better eye care to your diabetic patient population
© EyePrevent 2009
For the Eye Specialist
When system is fully functional:
• Increase the number of diabetic eye exams you read by 135%
• Increase the number of diabetics referred (based upon the EP Connect read) for comprehensive physical eye exam by 47%
Bottom line: Deliver better eye care to your diabetic patient population
© EyePrevent 2009
Graphical Depiction for Specialist
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
Complete Eye Exams Diabetic Images Read
before
with EyePrevent
What happens to a population of 5,000 diabetic patients?
© EyePrevent 2009
Patient
• Convenient annual eye exam in a familiar setting– During your regular visit– Without dilation– In just 7 – 10 minutes
• In other words– No additional appointment, time-off required– You won’t need a ride– Drive yourself home
• Identify DR in its early stages, and receive early intervention
Bottom line: Receive the eye care you need, when you need it
© EyePrevent 20097
The EyePrevent concept• Patient is imaged at his/her Primary Care Physician• Images are sent in real-time through EP Connect to Eye Specialist of your choice for diagnosis.• Ophthalmologists / Optometrist read images, and return diagnosis to PCP
Patientimaging
Automatic upload
Storage &back-up
Notification e-mail &Reader web-login
Online diagnosis
Diagnosisresult
Administration,follow-up,treatment Storage &
back-upNotification e-mail
PCP web-login
ReaderPCP
© EyePrevent 2009
Contact information
EyePrevent LLCN24 W22722 Meadowood LaneWaukesha, WI 53186
262 347 4780
eye-prevent.com
Email: [email protected]
© EyePrevent 2009
Other resources
• http://www.eye-prevent.com/• You can use artwork and ideas from our website• utilize photos from other legal sources (we can pay nominal
amounts for photos from stock photo sites if they enhance the brochure
© EyePrevent 2009
EyePrevent brings Retinal Diagnosis to Primary Care Easy to use, high performance retina camera, with high
quality clinical assessment through Web-based telediagnosis
Advantages for Primary Care Physicians & Ophthalmologists Better care for patient, better outcomes Additional screening income for PCP Additional referrals, surgeries to Opthalm of patients who
would not have otherwise had eye exam (clinical studies: 30-38% referral rate)
Advantages for Payors Higher screening compliance > fewer blind > Quality up,
costs down Higher compliance with treatment > fewer complications
Advantages for Patients More convenience (no dilation, no day off, fast, better care) No complications
10
EyePrevent Summary
© EyePrevent 2009
For Eye Specialists
• Annual exam rate compliance < 50% for diabetic patients
• 30% of the population in a study of 1,147 patients were referred to ophthalmologist for further examination.
• Another study led to a 37.8% referral rate to ophthalmologic care and showed two-field nonmydriatic camera imaging is a safe screening strategy that identifies patients with diabetes most in need of ophthalmologic care.
• Studies show high agreement between non-mydriatic and dilated fundus photography of 97%+
© EyePrevent 2009
What happens to 5,000 Diabetics?
Comply / Goto Specialist
Fail to seeSpecialist
• 3,000 or ~60% of diabetics will get no eye care (be non-compliant)
3000 Patients failto see Eye Specialist
• Incremental 2,700 or 90%+ of non-compliant diabetics will get exam read by Specialist of your choice 1
• Approximately 945 diabetics or 34% (vs. 0 in previous paradigm) referred to Specialist for complete exam
1 Based upon EyePrevent experience in the Netherlands 2 Based upon two clinical studies with population of 1,254 diabetics
Approx. 945 incremental patients with be referred for Eye Specialist care
EyePrevent systemToday’s Approach Ideal World
• 100% of the 5,000 diabetics receive complete eye exam from specialist of your choice
• Note: ideal world does not exist
Comply
Still Not Comply
EP exam Spec.Read
EP Exam w/Spec. referral
© EyePrevent 2009
Clarifications
• With EP, physicians choose who will read their exams. We will add any physicians you would like to the EP Connect network.
• We are camera independent and currently offering Canon and Topcon non-mydriatic fundus cameras
• Follow up exams / referrals (like readers) can be chosen by the physician
• Both your PCPs and eye specialist can definitely be part of the EP Connect network, and therefore will integrate with you EMR according to your specification
© EyePrevent 200914
The EyePrevent concept• Patient is imaged at his/her Primary Care Physician• Images are uploaded via internet to server• Local ophthalmologists log in and read images
Patientimaging
Automatic upload
Storage &back-up
Notification e-mail &Reader web-login
Online diagnosis
Diagnosisresult
Administration,follow-up,treatment Storage &
back-upNotification e-mail
PCP web-login
ReaderPCP
© EyePrevent 200915
DR Screening: only small group needs treatment
Patients
(%)*
ETDRS
Scale
Diagnosis
Actions
2 1 Severe symptoms
Refer to ophthalmologist immediately
8 2 Significant
symptoms
Refer to ophthalmologist within 3 months
10 3 Mild symptoms
Advise education, recheck in 6 months
30 4 Early symptoms
Patient education, improve diet
50 5 No symptoms
See you next year
illustrative
*) These percentages are typical for one region, but may vary in other regions
© EyePrevent 200916
Thanks!
AAny questions?
BDoug SternDirector of Business DevelopmentEyePrevent