eyeblaster casual games / downloadable try and buy model business and architecture needs
DESCRIPTION
Business, Money Flow – And EB Touch Points Game Developer (Game House) Game Publisher (Oberon) Game Distributor (MSN Games) Media Seller (Possibly Eyenet) Business Arrangement EB In Game SDK EB In Game Event Integration Tags from RMP $1-$5 CPM $ (%) $10 - $30 CPM $ (%) Partnership and tech integration Note: in the case of Real Networks, Real are the game developer, game publisher, destination site and media sellerTRANSCRIPT
EyeblasterCasual Games / Downloadable Try and Buy ModelBusiness and Architecture Needs
Market Opportunity 06 EST.(Downloadable Casual Games)
18-34 segment, 60% Female
Media Opportunity: $1.8BTech Opportunity: $180M
Trial Mode
600 Million Downloads6 Billion Impressions
60 Million Unique Users
Trial & Game Mode
12 Billion Impressions
Media Opportunity: $3.6 B
Tech Opportunity: $360M
Real Networks
10M Download
200M Impressions
Media: $6m
Tech: $0.6
Atom
5M Download
100M Impressions
Media: $3m
Tech: $0.3MSN
5M Download
100M Impressions
Media: $3m
Tech: $0.3
Other
Business, Money Flow – And EB Touch Points
Game Developer (Game House)
Game Publisher (Oberon)
Game Distributor (MSN Games)
Media Seller (Possibly Eyenet)
Business Arrangement
Business Arrangement
Business Arrangement
EB In Game SDK
EB In Game Event Integration
Tags from RMP$1-$5 CPM
$ (%)
$10 - $30 CPM
$ (%)
Partnership and tech integration
Partnership and tech integration
Note: in the case of Real Networks, Real are the game developer, game publisher, destination site and media seller
Partners Business Needs Game Developer (Game House)
Game Publisher (Oberon)
Game Distributor (MSN Games)
Media Seller
Business Arrangement
Business Arrangement
Business Arrangement
Reports on impressions on their games per game, per publisher, totals
Percentage of impressions generated by developers games (To distribute the revenue received form destination)
Targeting options, and trafficking
Game Load on PC
Report ID
EB Game Server
Send Ad Policy
Based on Event & Ad Policy – Ask for an Ad
RMP Pub Ad Server
Trafficking In Game Tags
Ask for Ad (Include info on: Game id, developer, pub, genre, sub genre, language, rating etc)
Send EB Tags
Call RMP For Ad
Report Impression per flight, creative type and game ID
EB Enabled Game
Use Case
• Game House and Pop Cap enabled each 5 games
• Game House and Pop Cap signed agreement with Oberon and submitted their EB enabled games
• Oberon integrates with EB (Events)
• Oberon submits 10 games to MSN and takes 40% of revenue generated from the games
• MSN distribute the games and inventory is created
• MSN Sell the Inventory to Avenue A
• Avenue A traffic In Game flight on RMP
• MSN generate code on RMP and submit in MSN Pub Ad Server
• MSN have 1 line in their server for Oberon games
• 10m impression delivered (Avenue A gets reports on flight and Ad level on RMP)
• Avenue A pays MSN $300,000
• MSN pay to EB $30,000 rich media costs ($3CPM)
• MSN Delivers $120,000 to Oberon (40% x 300k)
• Oberon take 50% cut – $60,000 and have $60,000 to distribute to game developers
• Oberon ask EB report for % of impression associated to Game House and Pop cap
• In RMP every impression is associated with game ID – intern manually sum up the impressions per developer and report to Oberon on Excel sheet that Game House have 70% and Pop cap 30% of the flight
• Oberon pays GH $42,000k and Pop Cap $18,000
EB Game Client Inventory Creation
Game 1
Internal Communication Layer
Game 2
EB Client
DRM Component
DRM Component
Notifying Event Type (1,2,3 etc)
Report on Scenario in Game (Start, Level Change, Stage change)Send Ad per
Scenario
Events Manager (Timer, Counter, Ad allocation)
External Communication LayerEB Game Server
EB Client
Cache on PC