eye inspire data sheet_final

In today’s world, mass marketing is no longer an option. You have to know who are your shoppers and follow their needs. Not only do you have to reward your most loyal customers with the most valuable incentives, you also have to attract new customers and convert them into loyal customers.

Eye-In Media’s Eye-InSpire cloud based suite of Digital Signage content management applications allows brick and mortar retailers to rapidly deploy digital marketing campaigns.

Combining Eye-InSpire with Eye-Intelligence, our suite of Customer Relationship Management (CRM) analytic tools, all in store marketing communications and shopper interactions are amalgamated into one customer database. Eye-Intelligence captures and extracts the profile of your audience in real time and displays customized content on large-format display screens or visitors’ mobile devices according to the coveted target group.

• Marketing in the 21st Century

• Eye-InStoryboard “HTML5 by Design”

• Cost Effective Marketing

• Cloud Based Content Library

• Content Categorization

• Library Management

• Playlist Creation

• Content Scheduler

• Real Time Content and Price Updates

• Incentive Manager

• Templates

• Informational Content

• Q&A’s / ‘‘Did You Know’’

• Content Filtering

• Multi Language

• Television Feeds

• Interactive Applications

• Advertising Management

• Screen Inventory

• Real Time Monitoring and Notifications

• Security

• Deployment Support

www.eyeinmedia.com 1.800.890.4213

MARKETING in the21st CENTURY

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Eye-Intelligence collects information from multiple data sources: social media, surveys, customer service interactions, newsletters, contests, as well as online Chat and SMS. It can also be integrated with your loyalty programs, point of sale systems and multimedia touchpoints from iBeacon, Quick Response (QR) code, Radio-frequency identification (RFID), image recognition, motion detection, and traffic count systems.

The seamless integration of Eye-InSpire and Eye-Intelligence allows marketers to capture, create and manage interactions from Digital Signage, Wi-Fi networks, mobile devices, and interactive screens. All data is consolidated onto a single platform providing marketers with a 360º view of their shoppers within an integrated suite of tools that go beyond traditional marketing strategies.

Our cutting edge content authoring tool, Eye-In Storyboard (EIS) enables you to easily and rapidly create dynamic content and playlists blending your existing media

(images, animation, and videos). Using simple drag-and-drop, you can embed into your design information from external data sources such as: Excel Spreadsheets, RSS Feeds, Tweets and Blogs.

Marketers can use EIS to design different messages, promotions and incentives for different target segments. It automatically generates HTML5 code from your design, making it portable to multiple platforms (screens, web and mobile) and allowing you to leverage your artistic freedom without programming constraints. Because you can preview your content in a web browser, this same output can be leveraged for websites, portal pages, and online commerce.

Compared with traditional merchandising, EyeInSpire provides you the flexibility and agility to deliver the ideal digital customer experience. You therefore have influence over your return on investment unlike traditional media.


EYE-InSTORYBOARD‘‘HTML5 by DESIGN’’

COST EFFECTIVE

MARKETING

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For retailers that have already deployed screens running static USB, DVD or PowerPoint presentations, this application is the natural next step which provides content control while ensuring consistency and compliance company-wide across physical locations.

Eye-InSpire facilitates centrally administering dynamic content that will be displayed on indoor or outdoor screens with real time updates across multiple locations.

It provides the Digital Signage administrator or any supplier or partner the ability to securely upload and store in a centralized location any type of media content including: posters, television commercials, newspaper and magazine display ads, animation, logos, brochures, annual reports, and product videos. The content can be classified by language and importance as well as user defined groupings. Presentation parameters such as the frequency and duration to be displayed can be specified along with an expiry date.

In the Content Library, Content Groups can be user defined hierarchically in a similar fashion to creating Windows folders and sub-folders. Any content can be dragged and dropped into an appropriate group folder. The system provides the flexibility to both standardize and enforce a structure throughout the organization or to permit departments to have their own classifications and categorize store content according to their own requirements.

The Library Management functions allow you to easily locate content through simple search queries on various criteria and parameters. The content can then be retrieved and previewed at the click of a button.

CLOUD BASED

CONTENT LIBRARY


CONTENTCATEGORIZATION

LIBRARYMANAGEMENT

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Eye-Inspire enables you to effortlessly establish which content will be displayed on particular screens at specific locations and the order that it will appear. The display screens can also be split into multiple sections, allowing you to specify the

location or format of particular content in a specific frame, full screen, or as a scrolling ticker. Total loop time can be defined and the system provides a view of the availability of unfilled vacant slots for playlist assignment. Percentages of the loop that can be granted to various departments or categories of content. The system will automatically balance these ratios ensuring that all selected content is broadcast while at the same time respecting the specified departmental or content grouping percentages.

You can have multiple playlists which can be scheduled based on the time of day, day of the week, and other seasonality permitting you to decide as to what, when, where and how long specific content will be displayed. In addition, you can schedule screens to automatically shutdown or display a screen saver during off hours, so that the screens do not need to be manually switched on and off.

While leveraging predetermined schedules and playlists that put the system on auto-pilot, content is also updated in real-time based on changes in your data sources. You can also quickly apply manual changes to a marketing strategy, promotion or pricing in real-time. Though its

built in product database it can be also be linked to your point of sale and inventory systems.

The Eye-Intelligence incentive manager triggers messages to be displayed on specific screens based on who is in your establishment. You can specify that the frequency of specific content should change by a percentage of screen broadcast time, or that a specified section of the screen will change based on the profiles of the targeted audience.


PLAYLISTCREATION

CONTENTSCHEDULER

REAL TIMECONTENT ANDPRICE UPDATES

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INCENTIVEMANAGER

The system allows you to create and manage predefined templates, so that employees can easily populate content without having to worry

about the text placement, logo or style. It also allows you to impose look and feel standards in your organization.

A few sentences of unformatted text can be input or uploaded and then associated with a background image to create professional looking slides. This facilitates sharing information with your customers whether it be about new store offerings or for promoting sponsored charities, community involvement, seasonal sporting events and cultural happenings.

You can also display content from your own website, corporate Intranet, or RSS feeds. Informational content compliments your own communications with content meant to inform and entertain, such as news headlines, weather forecast, sports scores, financial market indices, trivia questions and other feeds. The information is updated periodically throughout the day. This content reduces perceived waiting time and keeps viewers engaged.

This feature enables you to create interactive customer engagement, allowing you to proactively answer anticipated customer questions, and act as a virtual sales assistant by showcasing your products and their features, as well as your company and brand.

The same tool can be used for training employees and reinforcing important topics, new policies and procedures. Placing dedicated screens for employees in the break room can also achieve the latter.

Content filtering provides the ability to specify keywords which will block certain topics, messages or text from external internet feeds from displaying on the screens that might infringe on the organization’s ethical standards.


TEMPLATES

Q&A’s‘‘Did You Know’’

INFORMATIONAL

CONTENT

CONTENTF I LT E R I N G

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You can also specify the percentage of different language’s content in order to respect your particular audience and ensure compliance with any regulatory requirements. Our applications support both left-to-right and right-to-left scripting.

You can insert live broadcast television events and shows as well as pre-recorded programming into the playlist either in fullscreen or in a screen frame surrounded by other content. This permits a split screen with both Television and Digital Signage content displayed at the same time. This enables you to selectively draw in crowds when an important event takes place while at the same time ensuring that competitors’ advertisements are not displayed during commercial breaks.

Television feeds can be scheduled based on a specific channel and time of day, or by specifying an interval of time that the screen automatically switches between TV and signage. This centralized function provides security in ensuring that employees or customers can not fiddle with remote controls or buttons on the screen, but rather based on prearranged permission.

Rather than simply viewing communications, our applications can leverage appliances such as transparent see-through displays, interactive mirrors, touchscreens and motion

detection devices so that customers can also experience your products and services. Interactive directories, wayfinders and kiosks can also be managed through Eye-InSpire.

Not only can the application manage and diffuse your proprietary content, but your organization can also generate revenue from third party advertisers on your screens. This may include co-op ads from your suppliers, cross-selling non-competitive products and services that compliment your offering, as well as local or national advertisers. Our application handles all the intricacies including pricing and workflow approvals. You can set guidelines and rules to prevent unwanted advertisement or advertiser that are not compliant with your ethical standards.


INTERACTIVEAPPLICATIONS

ADVERTISINGMANAGEMENT

MULTIL ANGUAGE

TELEVISION

FEEDS

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This feature provides asset management and tracking capabili-ties. An online inventory is maintained of the installed equipment (Media Players and Screens) along with serial numbers, warranty details, dimensions and precise location where they are installed.

Part of the automated workflow is the automatic triggering of notifications which are emailed to the administrator or specific individuals whenever new content has been created or uploaded by others. This allows content to be reviewed and approved prior to being broadcast. Approvers can be assigned by department or all approvals can be centralized through the administrator. There are also push notifications for monitoring playlist status, content changes, and scheduling modifications.

Our applications are not only geared to the marketer, but we also developed them with today’s sophisticated IT requirements in mind. Our real-time remote monitoring of the status of each screen, media player, and internet connectivity allows proactive pinpointing and troubleshooting of issues.

The application is not only multi-user within your organization, but you can setup logins for both suppliers and advertisers. Our

application level security permits the administrator to assign or restrict users that can view, upload manage, and change particular content, as well as perform administrative functions.

Digital Signage is a visual tool. Equally important to the content that is displaying on the screens is the proper functioning and visual impact of the screens themselves.

In addition to our software tools, our experience has resulted in a proven deployment methodology that provides a workflow of prerequisites, steps, and rigorous quality assurance processes to ensure that all aspects of installation and deployment are implemented to our highest standards.

Furthermore, our team of project managers, multi-media designers and strategists are always on hand to assist our customers every step of the way.


SECURITY

SCREENINVENTORY

REAL TIMEMONITORING AND NOTIFICATIONS

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DEPLOYMENTMETHODOLOGY

eye inspire data sheet_final

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