exxon mobile
TRANSCRIPT
M.A.C.K. AttackMarcos Velasquez
ObjectiveDetermine the viability of locating
ExxonMobil in Trinidad and Tobago.
Business Model of ExxonMobil
Value Proposition• Customer Problem: Any need of gas for transportation
and other gas powered equipment at a convenient and reasonable price in rural and urban areas.
• Product/Service: Exxon Mobil has gasoline and shopping convince to offer their customers at reasonable price in accordance to where they live.
• Value: The value is high.
Business Model of ExxonMobil
Competitive Strategy
• Differentiation Strategy – ExxonMobil offers numerous superior products.
• ExxonMobil is also committed to chemicals, while most oil companies exiting from the business.
Business Model of ExxonMobil
Target Segments
• Marine Transportation
• Privately funded transportation
• Locals
• Tourists
Advertising
• Billboards
• Radio
• Television
• Public transportation
Business Model of ExxonMobil
3 Main Divisions1. Upstream: Exploration
2. Downstream: Retail
3. Chemical Company
• Lead the world in
Profits: $40.6 Billion
Market Value: $460 Billion
Revenue Generations and Margins
•Revenue is up 2% from last year to $404.5 Billion Dollars.
•Profit Margin is about 7.6% of Revenues earning about 9.2 cents per dollar.
Business Model of ExxonMobil
Competitors• Chevron Corporation• TOTAL S.A.• ConocoPhillips• Sunoco• BP• Valero Energy Corp.• 7-Elevan
Complementors• “On the Run” food stores• Tobacco Products (Marlboro, Camel,
ect.)• Beer Products
(Miller, Budweiser, ect.)• Newspapers and Magazines
Trinidad and TobagoCulture
Research finding
• Famous for Pre-Lenten Carnival
• When invited to someone's home it is customary to take a gift
• Local business customs reflect those of the U.S.A
What this means to ExxonMobil
• Attract more customers
• ON THE RUN could be a quick stop
• No changes to business customs
Trinidad and TobagoCompetition/Community Impact
• Stopping the spread of polio, malaria, and AIDS is a major concern
• They have programs already set up to help stop the spread of these diseases.
Research Findings What this means to ExxonMobil
Trinidad and TobagoCompetition/Community Impact
• The Basic Education Project. This is to enhance the quality of education.
• ExxonMobil supports programs that improve education around the world.
Research Findings What this means to ExxonMobil
Trinidad and TobagoCompetition/Community Impact
• There are three main oil companies in Trinidad and Tobago.
• ExxonMobil does not have a lot of competitors to compete with.
Research Findings What this means to ExxonMobil
Trinidad and TobagoEconomic & Political Environment
Research Findings
• Growing GDP up 12%
$20.9 Billion.• Port of Spain for imports
& exports.• In the 2007 election, all 3
parties support increased foreign investment.
What this means to ExxonMobil
• Buy our gas, products & services, and wash their cars.
• Convenient for receiving and shipping products.
• Expansion of ExxonMobil in the Caribbean.
Product /Service Marketability
• The Price ($0.50/L)
• Product (Gas)
• This is Significant to Exxon mobile because they will be able to make a profit
• This is significant to Exxon mobile because this a service that is needed for all transportation needs.
Product /Service Marketability
• Promoting (T.V, Radio, News Paper)
• Place (Port of Spain, in a busy cross street)
• This is significant to Exxon mobile because this will allow them to be more recognized leading in higher sales.
• This is significant because location can drive or kill a business.
Labor Conditions
Research Findings• Child labor laws do
exist • No government
enforcement of these laws exist.
What this means to ExxonMobil
• This could cause bad legal and press issues
• A caution to human resources to carefully verify all employees age.
Labor Conditions
Research Findings• Minimum Wage is
TT$10 (US $1.66)
What this means to ExxonMobil
• Low cost labor means higher profits.
• Ability to pay higher wages causes more money in the community to spend at Exxon.
Labor Conditions
Research Findings• 89% of children
attend school • Most achieve
equivalent of a high school degree
What this means to ExxonMobil
• When hiring employees less likely to have literacy barriers.
• Also reading and understanding advertisements will not be an issue.