expo report - pbc expo shop · the lead into the 2015 adelaide expo saw a 169% increase in page...
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pbcexpo.com.au Copyright © PBC Expo 2015
Adelaide Showground Goodwood Road, Wayville
expo report
Adelaide 201510 – 12 APRIL 2015
pbcexpo.com.au Copyright © PBC Expo 2015
Visitor insights
Approx. Visitor Spend $1.2 million Post-Expo spend expected to be much higher
Key Statistics:
• 21% were high income earners with salaries over $100k
• 31% were expecting at the time of their visit
• 10% were a Grandparent, other family member or friend
Typical Adelaide visitor profile:
• Female in her early-thirties
• Working full time
• Expecting their first child
“At the end of an Expo it is unheard of for us to have no stock to pack up, but in Adelaide we had virtually none left. We felt footfall to our stand was high and that people seemed to spend more per transaction.”
ecostore
“Scanner has been brilliant in capturing
hundreds of potential customers and
enabling us to continue to market to people
who have now met us in person once the
expo closes. We couldn’t be happier.”
Yummy Mummy
ADELAIDE | 10 – 12 APRIL 2015
“We’ve been in business for 3 years but this is my first Expo and it’s pretty big for
me. We’ve had constant people, it’s just amazing how many mums are out there,
and parents and grandparents and they’re just amazed that they can get traditional
wooden toys, which they love!”
Wild Wooden Toys
pbcexpo.com.au Copyright © PBC Expo 2015
Visitor insights
Title
6%5%
10%
22%
26%
31% ExpectingParent with Child over 1Parent with NewbornGrandparentPlanningFamily, Friend or Other
Title
6%5%
10%
22%
26%
31% ExpectingParent with Child over 1Parent with NewbornGrandparentPlanningFamily, Friend or Other
Title
6%5%
10%
22%
26%
31% ExpectingParent with Child over 1Parent with NewbornGrandparentPlanningFamily, Friend or Other
Title
6%5%
10%
22%
26%
31% ExpectingParent with Child over 1Parent with NewbornGrandparentPlanningFamily, Friend or Other
Title
6%5%
10%
22%
26%
31% ExpectingParent with Child over 1Parent with NewbornGrandparentPlanningFamily, Friend or Other
Title
6%5%
10%
22%
26%
31% ExpectingParent with Child over 1Parent with NewbornGrandparentPlanningFamily, Friend or Other
Title
6%5%
10%
22%
26%
31% ExpectingParent with Child over 1Parent with NewbornGrandparentPlanningFamily, Friend or Other
Visitor Demographics
ADELAIDE | 10 – 12 APRIL 2015
Friday Saturday Sunday Total
2.218 3,388 3,067 8,583
Attendance Figures
pbcexpo.com.au Copyright © PBC Expo 2015
Continuing to improveExhibitor results & Visitor experiences
Insights Magazine
• Our redesigned in-house magazine proved
to be a popular resource for Expo visitors
eGuide
• We know our visitors are looking at content on their
moble devices and tailored our Expo information to
be mobile friendly
• Coupon offers drove ‘at-Expo’ results
ExpoNews Lead Generation QR Scanners
• These unique scanners allowed Exhibitors to capture
an increased number of leads
• 58,763 leads captured collectively
Parcel Minding Service
• Visitors who used the service found it to be a very
positive experience, helping to maximise their time.
PBC Expo Website
Leading up to the Expo:
• 386,429 page views
• Page views on Exhibitor content 14,628
• PBC Expo website also drove click throughs to exhibitor sites
PBC Expo Facebook
• 130,792 Engaged users who actively liked, clicked or shared a post
• Total likes at the end of the Adelaide Expo were 60,158
• Over 2,002,091 Post reach
• AND over 3,987,951 impressions
Integrated Social Media campaigns
• Instagram, Twitter & Pinterest complemented the mix,
driving increased engagement with our raving fans
and for proactive exhibitors.
Direct Marketing
• 24,995 unique subscribers for our eNewsletter campaign
Parcelminding
ADELAIDE | 10 – 12 APRIL 2015
pbcexpo.com.au Copyright © PBC Expo 2015
In Summary
With an overhaul of our consumer communications and our consumer website
the lead into the 2015 Adelaide Expo saw a 169% increase in page views on our
website compared to the same period last year and Adelaide website traffic alone
was up 20%. Once again our Insights magazine was well recieved. Only at our
Expos can you get such great access to your target market.
During Adelaide, many Exhibitors told us they’d had year on year increases with
one Exhibitor experiencing a 36% increase in leads from 2014. Registered ticket
holders were higher than 2014, however in contrast to usual trends attendance
figures were down, but with 8,583 attendees that was an average of 400 adults
passing your stand every hour. We will contune to seek the best way to drive
the audience in Adelaide and as a part of that we always value our Exhibitors
input. By working together we provide consumers with as much choice and
information as we can, and is the essence of being part of the PBC Expo family.
Continuing yourExpo journey
SPECIAL EDIT ION
Melbourne Adelaide Sydney Brisbane Perth Melbourne
SPECIAL EDIT ION
Sydney
February 7 – 8
April 10 – 12
May22 – 24
June19 – 21
July 31 to 2 Aug
October16 – 18
November7 – 8
The Melbourne Exhibition Centre,
South Wharf
Adelaide Showground,
Wayville
Sydney Showground Exhibition Centre,
Sydney Olympic Park
Brisbane Convention & Exhibition Centre,
South Bank
Claremont Showgrounds Exhibition Centre,
Claremont
The Melbourne Exhibition Centre,
South Wharf
Sydney Showground Exhibition Centre,
Sydney Olympic Park
PBC Expo Dates 2015
ADELAIDE | 10 – 12 APRIL 2015