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Email Marketing Insider............................................................................................... 3

Section 1 – Your Email List.......................................................................................... 4

AWeber Basics ............................................................................................................. 4

Create your Account .................................................................................................... 5

Exploring AWeber’s Members’ Area ........................................................................... 6

Create Your List ........................................................................................................... 7

Create Your Web Form ................................................................................................ 8

Facebook List Builder .................................................................................................. 9

Section 2 – Sending Emails ....................................................................................... 11

Broadcast Messages ................................................................................................. 11

Blog Broadcasts ........................................................................................................ 12

Start Your Follow-Up Series ..................................................................................... 13

Set Up Your Autoresponder ...................................................................................... 14

Section 3 – Email Optimization ................................................................................. 15

Manage Subscribers .................................................................................................. 15

Automation Rules ...................................................................................................... 16

Email Parser ............................................................................................................... 16

Understanding Reports ............................................................................................. 16

Section 4 – List Building Extras ................................................................................ 18

Setting Up Your Site .................................................................................................. 18

Getting Your Domain ................................................................................................. 18

Get Your Hosting Plan ............................................................................................... 19

Updating Your Name Servers in NameCheap .......................................................... 20

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Using Your Hosting Account ..................................................................................... 20

Adding WordPress to Your Website ......................................................................... 21

AWeber Widget .......................................................................................................... 22

ClickBank ................................................................................................................... 22

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Email Marketing Insider

This training will help you master email marketing. It consists of four sections. In

Section 1, you’ll learn more about your email list. Section 2 covers sending emails.

Section 3 goes over email optimization and Section 4 covers some list building

extras.

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Section 1 – Your Email List

In this section, you’re going to learn some basics about your email list. This will

help you lay a solid foundation for your email marketing campaign.

AWeber Basics

As an affiliate marketer, you want to capture people’s names and email addresses.

That way, you can send offers to people who are likely to make a purchase.

Capturing the names and email addresses isn’t enough, though. You also want to

segment those lists so you can send them to the right people.

Once you have a solid segmented list, you can continue to market to that list.

AWeber is an autoresponder that will help you with email marketing. It gathers

email addresses and lets you automate some of the sending process.

You can look at it as an online email management system. Additionally, you can use

AWeber to build email forms that collect email addresses. The process is incredibly

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simple. You just decide what you want to include in the form, and then AWeber will

create it for you.

Basically, you’ll use the generator to create a form and then place it on your

website. If someone enters an email address, it will be sent to AWeber, where it will

become a part of your email list.

Additionally, you can use AWeber to track and manage subscriber statistics. You

can see how many people opened your email, and how many people clicked on the

links. You can also find out if people unsubscribed or made a purchase. You can use

this information to determine your ROI.

You can even manage individual users. You can see who does what with each email,

and then separate your lists based on those actions.

Additionally, you can import your current list into AWeber. Thus, if you’ve been

building a list on your own, you can import it into AWeber and continue marketing

to the people on that list.

Create your Account

Go to https://www.aweber.com/landing.htm and create your account. Once you do

that, you’ll be ready to explore the members’ area.

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Exploring AWeber’s Members’ Area

Log into your AWeber account. Once you’re on the homepage, can search through

your subscribers or sign up for a webinar. You can also look through your list’s

statistics.

If you scroll down, you can look at some different help topics.

Go back to the top of the page and look at the navigation bars. You have navigation

for:

My lists Messages Subscribers Web forms

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You can go to the top and click “My Account” if you need to edit any of your

information.

Create Your List

Go to the home page and click “Create a New List.”

First you’ll need to name your list. Choose a relevant name.

Next, enter a list description. Enter your “From” name and your email address.

Don’t use a free account. Buy a domain name and enter a professional email

address.

Then, go down to “Notifications.” You can put in your name and email address if you

want to receive an email every time someone subscribes to your list. Then, save

your list. Once you do that, you’ll be taken to a new page, where you can add some

additional information about your company, including your website URL and your

email signature.

Underneath that, you’ll have the option to connect with Twitter and Facebook.

Then, below that, you can click on the link to view your Unsubscribe page.

Click “Save Settings.”

Now, you’re going to set up your confirmation message. This is the message people

will receive after they opt in to the email.

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You can choose one of the pre-written subject lines, or you can create your own.

Consider using one of the ones with a first name code so the email will be

personalized. Basically, AWeber will use the code to automatically input the

recipient’s name into the subject line.

Then, go down to the body of the email and edit it to fit your needs.

Next, scroll down to the section that says “Require Opt-In on Web Forms.” Keep it

turned on. That way, you will only have confirmed people on your list. That will cut

down on your number of spam complaints and unsubscribes.

Finally, you’ll have the success page. This is the page that they’ll go to after they

subscribe. You can leave it blank, or you can fill in a specific page.

Create Your Web Form

Click on “Web Forms” at the top of the page and select “Create a New Web Form.”

Pick the form that you want. Also, you’ll need to decide on the fields that you want

to include. I recommend that you only collect names and email addresses. While it

might be tempting to ask for more information, you’ll get more subscribers if you

only ask for those two things.

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You can also edit the header. Consider putting a call to action in the header so

people will take action.

Then, go on to step 2. You’ll need to name your web form. You can also integrate

your form with Facebook so you can collect email addresses on Facebook as well.

Finally, you can create “Thank You” and “Already Subscribed” pages.

Then, click on “Advanced Settings.” Once there, you can enable ad tracking and

create your first follow-up message. You can also forward your subscriber

information to your thank you page.

Once you do that, go on to Step 3. You’ll be prompted to save your form. Save the

form and then you’ll be ready to publish it. Select “I will Install My Form.”

Copy the JavaScript or HTML code and paste it into your website. You can send it

to your web designer and have him do it for you if you’re not comfortable doing it

yourself.

Facebook List Builder

Then, you’ll be ready to put a form on your Facebook page. That way, you can build

your list from Facebook.

Go to Facebook and type “AWeber” into the search box. Click on the AWeber email

marketing app.

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Click “Continue.”

Then, click “Add App to Page” and select the right page.

Go back to your page and click “Edit Page.”

Click “Apps” and scroll down to the app. Click “Go to App.” Click “Continue” and

then you’ll log into your AWeber account. Choose the list and form you want. Then,

people will be able to sign up from your Facebook page.

Now you’re ready to move on to the next section.

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Section 2 – Sending Emails

In this section, I’m going to teach you how to use AWeber to send emails. First, I’m

going to go over sending broadcast messages.

Broadcast Messages

Broadcast messages are messages that you send out manually. You can choose to

send a broadcast message at any time.

If you want to send a broadcast message, go to “Messages” and click on “Broadcast.”

Enter your subject line and then your message.

You can choose a template if you wish. Then, you can schedule the email or send it

out immediately.

You can also choose to send it to all subscribers or you can send it to a specific

segment. Once you decide which features you want, click “Send Message.”

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Blog Broadcasts

Blog broadcasts are a little bit different than standard broadcast messages. Blog

broadcasts actually sync up with your blog. You can set it up to email all of your

new blog posts.

Go to AWeber and click on “Messages.” Select “Blog Broadcast.”

Click “Create a New Blog Broadcast.”

Now, it wants your RSS feed URL. Go to your blog. Put your mouse over the blog

and right click. Select “View Page Source.”

Click “Control F” and type “RSS” into the drop down box. Then, you’ll be taken to

your RSS feed code. Copy the URL. Go back to AWeber and paste it into the RSS

feed box.

Next, you’ll need to input a subject line and HTML message. Once you do that, you

can choose a template and decide how often you’re going to send out the broadcast,

and when you’ll send it. Once you fill out all of the options, save the broadcast.

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Start Your Follow-Up Series

Next you need to create your follow-up series. AWeber will send this series out

automatically.

The first thing you’ll need to do is create the welcome email that people will receive

when they opt into your list. This isn’t the same as the email that confirms the

subscription.

Go to “Message” and click “Follow Up.” click “Previous Follow Up Editor.”

First, you’ll need to enter a subject. If you offered a premium, your subject can say

“Your Free Gift.” You can use the first name code to personalize it.

Then, write the body of the email. Make sure you include a link to your free gift. It’s

a good idea to hyperlink the text instead of just including a standard link.

Then, look through templates. If you use a template, make sure you back everything

up. Then, click “Track your clicks” and save your message.

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Set Up Your Autoresponder

Now, you want to set up the rest of the follow-up messages. Remember, follow-up

messages go out automatically, so once you set them up you don’t have to worry

about them.

You’re just going to repeat the process that you went through for your first follow-up

message. Once you get the mail set up, scroll down to the bottom of the page. You’ll

see “interval.” This will determine when the email gets sent out. You can also set

the time. You’ll likely adjust the time after you analyze your statistics.

Then, you’ll repeat this process once again.

Now, it’s time to learn about email optimization.

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Section 3 – Email Optimization

In this section, I’m going to show you how to optimize your email campaign so you

can get the best results possible.

Manage Subscribers

First, you need to know how to manage your subscribers. Click on “Subscribers.”

Then you can search by segment or field. You can also click “Search” to see all of the

subscribers on your list.

If you want to manually add a subscriber, click “Subscribers” and select “Add.”

You can import subscribers by going to “Subscribers” and clicking “Import.” If you

do this, you’ll need to create a confirmation message so the subscriber can double

opt-in to your list.

You can also unsubscribe or block people by going to “Subscribers” and clicking on

“Unsubscribe.”

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Automation Rules

Automation rules allow you to subscribe or unsubscribe someone to a list when they

subscribe or unsubscribe to a new list. This helps you avoid sending someone the

same or similar information twice.

Click on “My Lists” and select “Automation.” Then, make sure you’re on the right

list and create an action. Then, save the automation rule.

Email Parser

Click on “My Lists” and select “Email Parser.” Then you can connect your AWeber

account with third party applications like Google Checkout or PayPal. Simply check

the boxes of third party software that you’re using and then follow the steps to

integrate it with AWeber.

Understanding Reports

Reports will help you get a better understanding of your subscribers. You can use

reports to find out what’s working and what isn’t working.

Go to the “Reports” tab and select “Reports.”

Then, you’ll be taken to the dashboard. It displays your opens over time.

Go to “Clicks Over Time.” You’ll find this on the left hand side of the page. It will

show you how many people actually clicked on the link in the email.

Next, click “Revenue Over Time.” This will show you how much money you have

made from your emails in the last thirty days.

You can also look at “List Clicks Over Time.” This will show you how each list

performs.

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There are all kinds of reports available. You can look at new subscribers, as well as

unsubscribers. You can see what you did on days with lots of subscribers and

unsubscribers. You can even look at verification times to find out how long it takes

people to verify the subscription.

Now, let’s move on to the next section.

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Section 4 – List Building Extras

Now you’re ready to learn how to create a website so you can gather email

addresses on the site. I’ll also show you how to integrate AWeber with your website,

and how to find products to promote to your email list.

Setting Up Your Site

In order to set up a website, you are going to need a domain address and a hosting

plan. Your domain name will be your URL. Your hosting plan will keep your

website up and running.

Getting Your Domain

While there are lots of places that sell domains, I recommend using NameCheap.

Once there, you’ll see a search box. Type an idea for your domain into the search

box. The ideas should be related to your business. For example, if you’re in the

“weight loss” niche, you can search for ideas like “WeightLossSecrets.”

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When you search for a phrase, you might notice that the “.com” extension isn’t

available, but “.me” or one of the other extensions is available. I recommend going

with the .com. Thus, if the .com isn’t available, look for a new domain name.

Once you find a domain name you want, click “Add to Cart” and purchase the

domain. Then, you’ll be ready to sign up for hosting.

Get Your Hosting Plan

You can host your website with a variety of companies. I recommend using

HostZilla. Go to HostZilla and click “Sign up Now.” Then, you’ll need to choose your

plan. You can sign up for the Starter Plan. Just find the plan and click “Order

Now.”

Then, you’ll be able to purchase a domain or transfer your domain. You should

already have a domain with NameCheap, so you will need to transfer your domain.

Thus, you’ll need to use the “Transfer My Domain” box.

Select “I’ll Update my DNS Settings.” Then, type the domain name in and click

“Continue.”

Next, you’ll need to enter your billing information and select the payment plan.

Look through the extras that are checked and remove the domain privacy, since

you’ll get it for free when you purchase a domain name from NameCheap.

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Finish filling the form out and then click “Continue.” Then, HostZilla will email you

with your account information. The email will include your name servers. You’ll

need to input those servers into your NameCheap account. Once you do that, your

domain name will point to your hosting account.

Updating Your Name Servers in NameCheap

Sign into your NameCheap account and click on “Domains.” Then, select “Manage

Domains.”

Select the correct domain and then click “Transfer DNS to Webhost.”

Then, put your hosting information into the boxes and save your changes. Once you

do that, your NameCheap domain will point to your hosting account.

Using Your Hosting Account

Go to your cPanel and log into your hosting account. HostZilla will send you a link

to the cPanel in your welcome email.

Once you log into your hosting account, you can create an email account. Just click

“Email Accounts” and create a professional account.

After your email account is created, you can start adding files to your website. Go to

“File Manager” and select the website. Then, you’ll go to a new page, where you can

upload files for your website.

You can also go to your cPanel and click on the link that says “Set up Your FTP.”

Once there, you will need to download and install FileZilla. Then you’ll be able to

log in remotely and transfer files.

Once you install FileZilla, you will need to open it up and type in your website

address, username and password. Next, you’ll need to select “Quick Connect.” Then,

it will pull up your website so you can add files.

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If you aren’t comfortable adding files to your website, post a job on Elance. You can

find someone to build your site for you. That will make the process much easier.

Adding WordPress to Your Website

After your site is up and running, you can add a blog to it. You can use your blog for

a variety of purposes. First, of course, you can use it as a traditional blog. You can

also use it to create a “Members” area. That will cause your website to have a

higher perceived value. These are just two of the countless things you can do with a

blog.

Just log into your cPanel and scroll down to the “Fantastico De Luxe” icon and click

on it.

Then, select “WordPress” and click “New Installation.”

Next, select your website and add a new directory. That way, your blog will show up

as a new page on your website. You can name the page anything you want, but

make sure the name is related to the blog’s purpose. For example, if you’re going to

use the blog as a member’s area, name the page “Members.”

Fill out the rest of the form and then click “Install WordPress.”

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Fantastico De Luxe will install Wordpress for you. Once it’s competed, click “Finish

Installation.”

You’ll be taken to a new page. Enter your email address. Your installation

information will be sent to this email address. You’ll also receive a link to the

control panel. Click on the link and log in to your blog’s dashboard.

Spend some time familiarizing yourself with the blog’s features. Also, if you have

experience with creating blogs, you can set your blog up. However, if you aren’t

familiar with the process, hire someone on Elance to do it for you.

Once your blog is set up, you’ll be ready to use it to collect email addresses.

AWeber Widget

Log into Wordpress and click on “Plugins.” Select “Add New.”

Type “AWeber” into the search box. Click “Install Now” next to the plugin.

Then, click “Activate Plugin.”

Then, go to Appearance and select “Widgets.”

Drag the AWeber widget over to the right sidebar. You’ll see a section for your

JavaScript snippet. You’ll need to get it from AWeber. Sign into your AWeber

account and go to your lists. Choose the list with the form you want. Then, click on

“Web Forms.” Click “Publish” and copy the JavaScript snippet. Take that snippet

and put it into Wordpress. Then, you can collect email addresses on your blog.

Now, I’m going to show you how to find offers to promote to your list.

ClickBank

ClickBank is one of the most popular affiliate networks available. It has a ton of

products that you can promote to your list. Every time someone clicks on one of your

links and buys a product, you’ll earn a commission.

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Before you can start benefiting from ClickBank, you need to create an account. Go

to ClickBank.com and click “Sign Up” at the top of the page.

Then, fill out the sign up form. Near the bottom, you’ll see a box for your account

nickname. Choose something generic like “Index554.” The reason for that is your

username will actually show up in the affiliate link.

Once you fill out the form, ClickBank will send you the log in information. Then,

you can log in and go to ClickBank’s marketplace.

When you get to the marketplace, you’ll see a list of categories on the left hand side

of the page. These categories all contain products you can market.

If you want to search through the most popular products on ClickBank, just go to

the search bar that says “Find Products.” Don’t type anything into the search bar.

Just hit the search button. Then, a list of the most popular products will come up.

You can also go to the sort bar and sort results using different factors, such as

average rebill total.

The Truth About Abs is one of the most popular products on ClickBank. Let’s say

you wanted to promote it. You would click “Promote.”

Then, a box will pop up. You’ll need to put your account nickname into the first box.

Next, there’s a box for a tracking ID. You can use this box if you’re planning on

promoting an offer on several different websites. That way, you’ll know which sites

are making the sales. However, you don’t have to put a tracking ID into the box.

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Next, you’ll click “Create.” Once you do that, you’ll be taken to a new page with your

hoplink. This is the link that will track your sales. You’ll use it in in your

promotional materials. If people click on it and make a purchase, the purchase will

be credited to your account.

Copy that link into a web browser and take a look at it. As you can see, it’s a big

link, and it’s not very attractive. Fortunately, there are a couple of things you can

do to make the link look better.

First, let’s go to TinyURL.com. Once there, paste your affiliate link into the box.

Then, make a custom alias if you wish. For example, if you were promoting a muscle

building product, your custom alias could be “GetRipped2Day.”

Now, you have a new link that you can use. It’s smaller, but it has “tinyURL.com” in

it.

The next option is to purchase a domain and hosting plan, and then forward your

domain to your affiliate URL. Forwarding is relatively easy, and you can find

everything you need online. For example, if you want to purchase and forward a

NameCheap domain must go to Google and search “forward NameCheap domain.”

Lots of resources and information will come up.

Once you forward your domain, you’ll be able to send people directly to your offer.

It’s important to note, though, that Facebook, Google AdWords and some other sites

won’t let advertisers send people directly to affiliate offers. Fortunately, you can get

around that by setting up a website or blog. Then, you can drive traffic to your site

or blog, promote the product there, and then redirect the traffic to the offer. If you

do that, you won’t even really need to worry about changing your URL. You can

hyperlink it inside of the blog, so people won’t actually see all the unattractive code.

Start picking out products to market to your email list. Then, you can start making

money with your list!

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Copyright © 2012, IncomeEdu

www.IncomeEdu.com

All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any

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Although the author and publisher have made every effort to ensure the accuracy and completeness of the

information contained in this book, we assume no responsibility for errors, inaccuracies, omissions, or any

inconsistency herein. Any slight of people, places, or organizations is unintentional.