explore tourism: facebook marketing for the hospitality and destination industries
DESCRIPTION
Vital Facebook Marketing tips and strategies for those in the hospitality and travel destination industries.TRANSCRIPT
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Explore Tourism Webinar Series Maximizing Facebook Marketing
Facebook.com/TabSite www.TabSite.com
With Troy Rumfelt And Mike Gingerich
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Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Mike Gingerich Co-founder, TabSite
• Internet Marketer • Social Media Marketing • Application Developer • Facebook Specialist
Facebook.com/TabSite www.TabSite.com
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Agenda: • Why Bother with Facebook? • Fan Page Basics • Fan Page Must’s • Landing Page Strategies • Travel Industry Facebook Keys
Webinar: July 27, 2011 Webinar Webinar
Facebook.com/TabSite www.TabSite.com
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Webinar: July 27, 2011
Why Bother with Mark’s site?
Facebook.com/TabSite www.TabSite.com
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Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
850M Active Users
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Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com
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Webinar: July 27, 2011
Globally
Facebook.com/TabSite www.TabSite.com
60B LIKES AND COMMENTS MONTHLY
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Webinar: July 27, 2011
Source for last 5 slides : Michael Lazerow
Facebook.com/TabSite www.TabSite.com
50% of Users Log on DAILY
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Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com
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Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com
It is the #1 Social Platform on the web
No other platform enables
brands to empower their users to be brand evangelists
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Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com
Fan Page Basics you must take care of
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You want a Page Not a Profile!
- Pages offer “Like” - Profiles you have to “Friend” - Facebook can shutdown Profiles
that are not authentic people
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Facebook.com/TabSite www.TabSite.com
Facebook for Business
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Getting Started: www.Facebook.com/Pages
Get your Name right!
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Facebook.com/TabSite www.TabSite.com
Facebook for Business
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Bad page name idea: Stuffing Keywords
Don’t name your Fan Page: “Mexico Vacation Resort – Our Name Here”
Why? Hurts ability to be searched on Facebook
People can’t find you!
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Facebook.com/TabSite www.TabSite.com
Facebook for Business
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Info Tab
Use it well! -Keyword-rich description. -Fill out the Address to enable check-ins
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Facebook.com/TabSite www.TabSite.com
Facebook for Business
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Add FB Links to your Website / Blog
Use Text Links and use images such as the “Find Us on Facebook” badge on your site
Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Facebook.com/TabSite www.TabSite.com
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Facebook Social Plugins added to your website/blog add
inbound links
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Facebook.com/TabSite www.TabSite.com
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Facebook Page “Must’s”
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Facebook.com/TabSite www.TabSite.com
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Vanity URL:
Important! This is a area of SEO Value! - Can’t be changed! - Must authentically represent your brand - Best to go with your brand name or domain name
www.Facebook.com/username
Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
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Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Add Custom App Tabs to:
- Expand Content - Extend Engagement options - Bring Brand Identity to Facebook - Give visitors what you got while they are right there on Facebook
Facebook.com/TabSite www.TabSite.com
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Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Post Authentically Don’t Automate everything Facebook.com/TabSite www.TabSite.com
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Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Monitor & Respond Study showed that 95% of FB Wall Posts are not answered! Incredible! Don’t let this be you! Source: Socialbakers
www.allfacebook.com/facebook-wall-posts-brands-2011-10
Facebook.com/TabSite www.TabSite.com
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Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Engage! Ask questions, Fill in the Blank Invite people to “Like” & Share
Facebook.com/TabSite www.TabSite.com
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Webinar: July 27, 2011 - Pictures and Videos ARE worth more than a 1000 words!
Facebook.com/TabSite www.TabSite.com
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Webinar: July 27, 2011
Landing Page Strategies
Facebook.com/TabSite www.TabSite.com
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Webinar: July 27, 2011
Keep it Simple! Your visitors should be able to understand your offer in the time it takes them to blink.
Facebook.com/TabSite www.TabSite.com
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Webinar: July 27, 2011
Keep it Clear! If you are giving away an offer, make this crystal clear, easily understood and not much more beyond your brand logo.
Facebook.com/TabSite www.TabSite.com
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Webinar: July 27, 2011
Get the Like!
Facebook.com/TabSite www.TabSite.com
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Webinar: July 27, 2011 Use a Like-Gate on a Default custom Tab - You need the Like to continue to communicate
Facebook.com/TabSite www.TabSite.com
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Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Facebook.com/TabSite www.TabSite.com
- Make it easy to create the Like-Gate for fan-gating - No coding knowledge needed! - Easy Drag N Build Style of creation - TabSite trusted by over 56,000 users
Platforms like
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Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Facebook.com/TabSite www.TabSite.com
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and
Twitter Hashtag: #TabSite
Features Used: Content Widget PhotoShow Went from 115 to over 1000 fans in 6 months.
Facebook.com/TabSite www.TabSite.com
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and
Twitter Hashtag: #TabSite
Features of TabSite Used: -Code Widget for Reservations -Multiple Tabs -Multiple Sub-pages per tab -RSS Widget -Twitter Widget - Fan-Gate reveal tab
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
Facebook.com/HamptonChicago
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Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Facebook.com/DigitalHill www.DigitalHill.com Facebook.com/TabSite www.TabSite.com
TabSite Widgets
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Webinar: July 27, 2011
Travel Industry Facebook Keys
Facebook.com/TabSite www.TabSite.com
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Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com
Know your Goals: - E-mail list capture - Fan increase - New Customers - Generate Buzz - Educate
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Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com
The “Like” is the Gateway, not the finish line.
Empower your connections
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Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com
The “Like” allows you to communicate with them.
Your Communication should empower your connections to share!
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Facebook.com/TabSite www.TabSite.com
You Post They see and engage Their friends see the engagement & are drawn in (repeat cycle) = Broader influence & audience
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Wall Posting Tips Ideal Posting times depend on the day of the week per industry! You will need to post outside the 9 to 5 window!
Travel and Hospitality: The highest engagement occurs on Thursday and Friday, when the week is winding down and people are looking to escape from the office. Entertainment – Friday, Saturday, and Sunday were most important post times Media: Weekends had strong engagement while Monday was the weakest. Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
People tend to post more images and updates to
Social media platforms while traveling So…
Capitalize
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Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Encourage them to post!
Capitalize on the moment
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Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Guests in your element are your best advocates!
Capitalize on the moment
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Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
- Facebook Postcards?
What will savvy marketers do next?
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Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Empower your Connections Build for your Connections Build Around Connections
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Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
Profits will be tied to your Ability to connect and empower
Build an Evangelist Infrastructure
How can we enable them to share?
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Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com
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Question and
Answer time
Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com