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EXPLORE THE OPPORTUNITIES – PRINT, DIGITAL, ONLINE

M E D I A P L A N N E R | 2 0 1 9

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B E PAR T OF IT AL L

I’m excited to share with you all the ways Irrigation & Green Industry magazine is working to provide our subscribers with valuable content in print, digital and online formats.

We have been providing essential information to the landscaping industry for more than 20 years, and in 2018, under Irrigation Association ownership, we launched a comprehensive redesign of our brand. We are proud of all we’ve accomplished and hope you’ll partner with us.

KRISTIN SMITH-ELYEDITOR-IN-CHIEF

O UR STOR Y

Since being purchased by the Irrigation Association, many improvements havebeen made to help us be the leading publication serving landscape professionals. Because IGIN is owned by the Irrigation Association, supporting the magazine also means helping further landscape industry causes and initiatives such as education and certification, advocacy and policy. We continue to build on our commitment to our subscribers, advertisers and the industry by improving our offerings. Stay tuned for more.

02 | 2019 media planner

C ONNEC T WIT H US

As the business magazine for landscape, irrigation and maintenance contractors, our monthly print magazine, website and newsletter products deliver critical information to the industry regularly and in many formats.

Our commitment to being a relevant source for sharing information online is evident with our social media growth. We’ve more than doubled our social media following in 2018 and continue to grow our online presence.

Foundedand first issue produced

1998Purchasedby Irrigation Association

2017Comprehensiveprint redesignpremieres

2018Website redesignlaunches

2018

7,644+SOCIAL MEDIA

FOLLOWERS

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“After many great yearsof a strong partnership with Irrigation & Green

Industry, it’s great to see the Irrigation Association take

it to the next level. Kudos on the new layout and visualappeal of the magazine.”

– Todd D. Polderman, vice president ofmarketing, landscape irrigation and

outdoor lighting, Hunter Industries Inc.

2019 media planner | 03

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[ [IN PRINT OR ONLINE, we'reyour source for everything

landscape related.

o p p o rtu n iti es

Three reasons why reading IGIN benefits me and is always on my monthly to do list:

It helps me stay informed of the latest products and technology so I can stay competitive and help my customers save water.

It keeps me in the loop on the latest industry trends and on news from industry associations and landscaping companies.

Articles from contributors like Judith Guido, Kristin Smith-Ely and Jeff Carowitz provide me valuable insights.

Explore the opportunitieswith Irrigation & Green IndustryIrrigation & Green Industry is a leading business publication serving landscape, irrigation and maintenance contractors. Through its monthly magazine, news and product e-newsletters, website and app, IGIN has been providing valuable industry content for more than 20 years.

Each issue includes news, feature articles and columns that help keep subscribers informed on the topics that matter to them most. Coverage of issues facing the industry, advice for management and field supervisors and profiles of those who have made their mark on the industry are featured each month along with many helpful tips and product information.

Our content istargeted to its audience. It’s relevant and applicable editorial the subscriber can use.1

2

3

Eric Santos,vice president of

irrigation services, BrightView

Landscapes



Commitment to qualityWe have worked diligently to deliver relevant content in a modern and professional format our subscribers can easily digest. Our goal is to promote and grow the landscape industry by providing essential information and opportunities to connect. The format and content of the magazine is an extension of our commitment to the industry.

Dedicated teamOur dedicated team of editorial, sales, creative and circulation staff delivers valuable and reliable news, articles and product information to landscape professionals in a variety of print, digital and online platforms, making us your go-to outlet to reach decision-makers within the landscaping industry.

Here for youWhether you sell outdoor power equipment, landscape lighting or irrigation equipment, whether you want to grow your digital presence, increase your brand awareness in print or a combination of both, we are here to help. Our experienced sales team can customize an ad program that meets your marketing goals and budget.

With over 20 years in circulation, we havedeep ties to the industry. The relationships we have

and opportunities we bring are priceless.



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Get noticed in printIrrigation & Green Industry monthly magazine is available in print, online, digital and app formats, allowing you to connect with subscribers in the format they are most comfortable with.

Our experienced staff of editors and contributors conduct interviews with landscape business owners and industry stakeholders. This helps them author content in a way subscribers can relate to — because they are talking with their peers. In addition, our regular columnists are well-respected industry thought leaders.

Landscape design, installation, irrigation, lighting, power equipment and business management are recurring topics that are covered in a variety of stories throughout the year. Shorter informational sections each month cover news and updates from the industry, associations and suppliers. Your ad can appear alongside specific topics to increase brand association.

recognized fordesign excellenceIrrigation & Green Industry debuted a redesign in March 2018. The new design is among the finalists in the redesign category of the Folio: Eddie and Ozzie awards! These are the most prestigious awards in the publishing industry recognizing editorial and design excellence. Find out how your ad can be among pages of this leading B2B publication. We have a variety of size options and pricing discounts to meet your needs.

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45,000+Number of

monthly print subscribers

Options forsmaller budgets

Advertising on a budget or new to the market? Irrigation & Green Industry has several cost-effective options so you can get the most out of your investment.

Depending on your specific needs, our account managers can help you determine whether the Green Industry Marketplace, Mini Mart or a classified

ad will best serve your company’s marketing needs.

lasting impressionsSpecial editions and supplements can provide a longer shelf-life than other ads because subscribers tend to refer back to these pieces time and again.

We offer special pricing to advertisers who want to stand out by having their ad appear in these products. Each quarter offers a unique opportunity for

advertisers wanting to make a lasting impression.

Although the old format was agood one, the new format is quite

vibrant and colorful. Along with thearticles you are running, it comes

across as a first-class publication!

— Tom Borg, Tom Borg Consulting

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PRIMARY BUSINESS**

Landscape Contractor 30,543Irrigation Contractor/Consultant 3,771Lawn Maintenance Company 2,956Distributor/Dealer 1,807Landscape Architect/Designer, Consultant 1,460Tree Care 409Chemical Application Company 51Others Allied to the Field 4,927

TOTAL 45,924

PRIMARY JOB RESPONSIBILITY**

Executive (Owner, Partner, CEO, President, General Manager) 25,623

Manager/Supervisor (Architect, Director, Superintendent, Foreman, Landscape Grounds Manager, Consultant)

1,029

Service Crew Member 125Specialist (Arborist, Agronomist, Forester, Horticulturist, Instructor, Water Manager, Researcher, Engineer)

209

Sales/Marketing/PR/Advertising 445Other Titled/Non-Titled Personnel 18,493

TOTAL 45,924

Reach your target audienceIrrigation & Green Industry’s mission is to promote and grow the landscape industry by providing essential information and opportunities for business connections. Let us connect you with your target audience.

Our qualified subscribers include presidents, owners, partners, operating management, supervisors, department heads and sales managers, allowing you to reach purchasing decision-makers.

*June 2018 IGIN Mower Survey; **Publisher’s Sworn Statement – December 2018

Percentage of readers who describe their business as a

mix of landscape and irrigation*

40%85%

Percentageof readers who

are involved in purchasing commercial

mowers*

66%

Percentageof readers

who approveor authorize

mowerpurchases*

50%

Percentage of readers who

categorize their business as

mostly or only landscape*

Our brand is well-known andrespected in the industry.

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JANUARY

Bonus Distribution: ProGreen Expo, Feb. 5-8, Denver; Landscape Industry Show, Feb. 6-7, Ontario, California

Supplement: 2019 Green Industry Outlook

• Comparison Chart: Zero-Turn, Stand-on Mowers

• Irrigation: Troubleshooting• Design Excellence• Insurance Basics

FEBRUARY

• Sustainable Landscaping• Equipment Financing

Options• Irrigation: Wireless• Q&A Series: Lighting• Emerald Ash Borer

Update

MARCH

• Tips for Maintaining the Perfect Turf

• Employee Recruitment Strategies

• Irrigation: Backflow• Landscapes: What Plants

Are Hot in 2019• Water Feature Ideas

APRIL

Supplement: Lawn Care

• Comparison Chart: Mini Skid Steers and Compact Loaders • Employee Training Tips• Irrigation: Installation• Outdoor Living: 2019

Trends Predictions

MAY

• Theft Prevention• Comparison Chart:

Irrigation Controllers• Landscape: Choosing the

Right Plants for the Job• Q&A Series: Nursery

Owner• Fleet Management/GPS

JUNE

• Mastering the Landscaper/Irrigation Specialist Relationship

• How to Stand Out From the Competition

• Irrigation: Drip• Q&A Series: Distributors• Keeping Ticks at Bay

JULY

Bonus Distribution: Nursery/Landscape Expo, Aug. 8-10, San Antonio

Supplement: Irrigation

• Weed Prevention Tips• Worker Safety Strategies• Irrigation: Vanguard

Award Winner • Outdoor Living: Games

and Entertainment

AUGUST

• Landscapes: Lighting• Keeping Your Noise from

Becoming a Nuisance• Young Entrepreneurs• Irrigation: Timing

Controllers Right• Q&A Series: Chemical

Applications Provider

SEPTEMBER

Bonus Distribution: WaterSmart Innovations, Oct. 2-4, Las Vegas

• Holiday Lighting• Acquisitions Step-by-

Step Guide• Irrigation: Winterizing• Landscapes: Can an App

Do That?

OCTOBER

Bonus Distribution: GIE+Expo, Oct. 16-18, Louisville, Kentucky

Supplement: 2020Green Industry Events Wall Calendar

• Power Equipment Trends• Maintaining Customer

Relationships• Irrigation: Maintenance• Q&A Series: Manufacturer• Water Savings Ideas

NOVEMBER

Bonus Distribution: Irrigation Show and Education Conference, Dec. 2-6, Las Vegas

• GIE+Expo in Review• Winter Plant Care• Add-on Ideas for

Landscape Businesses• Comparison Chart:

Sprinklers• Outdoor Living: Fire

Features

DECEMBER

• The Latest Trucks• Irrigation: Certification• Developing Effective

Internal Communication• Q&A Series: Snow and

Ice Removal Specialist• Noise and Pollution

Reduction Equipment Options

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In Every Issue: Close-Up Profile • Business to Business • Product Spotlight • Marketing, Business and Lighting columns • Associations in ActionContract closing: 1st day of the month preceding publication date • Material closing: 7th day of the month preceding publication date


2019 editorial calendar

D IG ITAL

Get noticed onlineIrrigation & Green Industry launched a redesign of its website in May 2018. With improved graphics, easy navigation, more frequent content posting and standardized ad sizes, more people are discovering www.igin.com.

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newslettersgo the Distance Irrigation & Green Industry Newsletter: The Irrigation & Green Industry Newsletter provides 10,900 contractors with the latest industry news delivered directly to their inboxes every week. With only six available spots in each newsletter, your ad will be highly visible.

Product Roundup: The Product Roundup e-newsletter is the ideal outlet to promote new lighting products and generate sales leads. Produced three times a year, it provides a direct connection to your potential customers.

new opportunitiesVideo Vault: New in 2019, the quarterly Video Vault is an excellent outlet to drive traffic to your product and informational videos! This newsletter can help your video get more views because we send the link along with a photo and description directly to your potential customers to watch. Plus, we’ll house your video on our site.


custom e-blastflexibility

Our team can work with you to develop a custom newsletter and can send it out on your behalf. We’ll distribute it for you through our subscriber database and provide leads. We have flexibility to send to a minimum of 5,000 emails.

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*Source: Google Analytics.

increase your event exposureWe can increase your exposure before and during the GIE+Expo and

Irrigation Show with our show packages. These comprehensive packages combine print and digital marketing opportunities so your potential customers

know what you have to offer and where to find you.

reach out to irrigation professionals

IA Times is the Irrigation Association’s monthly e-newsletter that carries IA news to both landscape and ag companies, with a total circulation of over

19,000 irrigation professionals. The newsletter features a special member news section that celebrates IA member successes.

Monthlyusers tripled

to 60,127 in May2018 compared

to May 2017*


General policyAdvertisers and advertising agencies assume liability for all content, including text, representation and illustration of advertisements printed as well as for any claims originating with the ad and made against the publisher. The publisher reserves the right to reject any advertising or to request changes. Any deliberate attempt to simulate the publication’s format is not permitted, and the publisher reserves the right to place the word “advertisement” with copy that, in the publisher’s opinion, resembles editorial matter.

CancellationsCancellations will not be accepted after the closing date and will not be considered executed unless acknowledged in writing by the publisher. All cancellations must be in writing. Contact your account manager for deadline extensions or questions. Covers are not cancelable.

Publisher reserves the right to repeat previous advertisement until new advertisement or instructions are received, if material deadline has passed.

Contract termsIrrigation & Green Industry reserves the right to reject or cancel any advertising for any reason at any time. The advertiser represents that the advertising submitted by it for publication contains nothing which can result in any claim against the publication, and it agrees to indemnify the publication against any damages and expenses arising out of the publication of such advertising.

In case of error of omission or typesetting relating to an advertisement covered in this contract, the publication’s liability shall be restricted to the insertion of a corrected advertisement in the next issue.

All agreements are subject to accidents, fires, acts of God, labor disputes, or other contingencies beyond the control of the publication. Further, the publisher shall not be liable for damages if for any reason it fails to publish an advertisement.

Payment terms and agency commission Terms: Net. All bills payable in 30 days.

Standard 15% agency commission will be paid to recognized agencies when payment is received in 30 days; otherwise, net terms apply. This applies to insertion charges only. Accounts not paid within 30 days incur a past-due service charge of 1½% per month.

If agency does not make appropriate payment to publication, advertiser is financially responsible for insertion.

In the event that collection proceedings are taken, advertiser and agency are responsible for all costs thereof.

Issue and closing datesIrrigation & Green Industry is published monthly, 12 times per year. The closing date is the 1st day of the month preceding publication date. Ad materials are duethe 7th day of the month precedingpublication date.

If fewer insertions are used within oneyear than specified in the order, then charges will be adjusted in accordancewith established rates.

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Graphic servicesIrrigation & Green Industry has an in-house art department. Services from concept to finished materials are available at reasonable rates. Contact your account manager to learn more.

Print specificationsPublication trim size: 8.125" × 10.875"Binding: Saddle stitch Trim marks: YesBleed: 0.125" outside trim areaResolution: • Color and grayscale images – minimum

300 dpi at 100% of actual size• Vector or line art graphics – minimum

600 dpi

Material requirementsAccepted file formats:• High-resolution, press-ready PDF

(preferred format)• Illustrator AI or EPS• InDesign• Photoshop TIFF or JPEG (flattened)

File preparation:• All fonts (including fonts for all imported

graphics) must be embedded or converted to outlines.

• All color images must be saved as CMYK four-color process. (RGB or LAB color is not allowed. Convert all spot or Pantone colors to process. Remove all unused colors.)

• Include all linked graphics. (All images must be linked correctly and meet our specifications above.)

Irrigation & Green Industry will not be responsible for the reproduction of your ad if the steps listed above have not been followed.

File submissionOnly send files to be used in your ad. High-resolution files with all fonts and graphics used should be included. Materials are due by the dates listed in this media kit. Publisher reserves the right to reject any materials submitted after that date and is not responsible for associated printing errors.

Send advertising materials to:Karen Carr Creative Director [email protected] 330.635.4075

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contact your sales rep today!ERIC ANDERSON

[email protected]

952.905.3206

TOM SCHOEN

[email protected]

952.905.3214

ALAN SCOTT

[email protected]

310.593.1928

Irrigation & Green Industry is a publication of the Irrigation Association, a not-for-profit 501(c)(6) organization dedicated to promoting efficient irrigation. Unlike for-profit publishers, revenue from advertising supports industry initiatives by improving industry proficiency through continuing education; recognizing and promoting experience and excellence with professional certification; ensuring industry standards and codes reflect best practices; and influencing water-use public policy at the local, state, regional and national levels.

r ates & s p ec s

1× 3× 6× 12× 18× 24×

Center spread $14,574 $14,007 $13,734 $13,040 $12,432 $11,813

Two-page spread $13,880 $13,340 $13,080 $12,420 $11,840 $11,250

Back cover $8,675 $8,338 $8,175 $7,763 $7,400 $7,031

Inside front or inside back cover $7,981 $7,671 $7,521 $7,142 $6,808 $6,469

Full-page $6,940 $6,670 $6,540 $6,210 $5,920 $5,625

2/3-page vertical $5,835 $5,650 $5,520 $4,925 $4,720 $4,520

1/2-page island $5,100 $4,950 $4,720 $4,500 $4,160 $4,065

1/2-page horizontal or vertical $4,630 $4,440 $4,210 $3,995 $3,815 $3,645

1/3-page square or vertical $3,405 $3,225 $3,050 $2,910 $2,755 $2,625

1/4-page display square $2,650 $2,535 $2,410 $2,285 $2,160 $2,065

1/6-page horizontal or vertical $1,990 $1,875 $1,805 $1,695 $1,620 $1,565

Green Industry Marketplace $1,350 $1,325 $1,300 $1,275 $1,250 $1,225

Mini Mart $375 NA NA NA NA NA

Classified ad $105/in. NA NA NA NA NA

Wall calendar $3,500 NA NA NA NA NA

Additional fees: Special positions – 10% (guaranteed) • Inserts: Rates are available upon request

print advertisingad sizesTwo-page spread ..................... 16.25" x 10.875"Full-page .........................................8.125" x 10.875"2/3-page vertical ..............................4.375" x 10"1/2-page island .....................................4.5" x 7.25"1/2-page horizontal ....................7.125" x 4.875"1/2-page vertical ................................3.375" x 10"1/3-page square ........................ 4.625" x 4.875"1/3-page vertical ..................................2.25" x 10"1/4-page display square .......3.375" x 4.875"1/6-page horizontal ....................4.625" x 2.25"1/6-page vertical ..........................2.25" x 4.875"Green Industry Marketplace ...3.375" x 4.5"Mini Mart .............................................3.375" x 1.75"Classified ad .................................... 2.25" x variesWall calendar ...............................10.875" x 8.125"For bleed ads, add .125" on each side.

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SPECIAL SUPPLEMENT SPONSORSHIPSBack and inside front cover $9,750 1 spot

Full-page $7,060 unlimited spots1/2-page $3,530 unlimited spots

Industry Outlook (January); Lawn Care (April); Irrigation (July); extras, GIE+Expo, Irrigation Show

digital advertisingWEBSITE Pixels 1× FrequencyWelcome ad 640 x 480 $2,050 Weekly

Wallpaper (2 ads) 600 x 1100(each ad) $1,765 Weekly

Leaderboard* 728 x 90 $1,500 Monthly

Large rectangle* 300 x 600 $1,250 Monthly

Medium rectangle* 300 x 250 $1,175 Monthly

IRRIGATION & GREEN INDUSTRY E-NEWSLETTERRectangle - top 300 x 250 $880 Weekly

Rectangle - middle 300 x 250 $700 Weekly

Rectangle - bottom 300 x 250 $590 Weekly

Leaderboard - top 728 x 90 $880 Weekly

Leaderboard - middle 728 x 90 $700 Weekly

Leaderboard - bottom 728 x 90 $590 Weekly

IA TIMES E-NEWSLETTERHorizontal 650 x 125 $1,050 Monthly

www.igin.com

LIGHTING PRODUCT ROUNDUP

Month Materials Due Distribution

March March 7 March 14

August August 1 August 8

November November 7 November 14

VIDEO VAULT

Month Materials Due Distribution

January January 4 January 11

April March 29 April 5

July July 5 July 12

October September 27 October 4

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Product RoundupIGIN Newsletter Video Vault

*Four ads rotate per position per month.

LightingProduct RoundupChoose to be included in the Lighting Product Roundup. You provide us with: 1) product image; 2) 35-word description; 3) link to product webpage. Cost: $590 per listing; 10 spots per newsletter.

video vaultYour video is sent to subscribers and housed onour site for 90 days. You provide us with the video link and 35-word description.Cost: $750 per listing; 10 spots per newsletter.

®

www.igin.com | Tel: 703.536.7080 | Fax: 703.536.70198280 Willow Oaks Corporate Drive | Suite 400 | Fairfax, VA 22031

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