explanation of slides...shreesha

7/24/2019 Explanation of Slides...Shreesha

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FROOTIEXTENT OF SUCCESS IN GENERATING THE DESIRED RESPONSE

Revamping of the bran !frooti"

It #a$ po$$ib%e for the frooti &ompan' to revamp it$ bran(thro)gh T*C &ampaign #ith the bran !+ing +han", The fa&torof $har)+h +han - the Afri&an m)$i& !ama%athe'a mer%)&hi'ape%e pe%aa,,," #a$ a great $)&&e$$ an pop)%ar in $o&ia% meia

Change target mar+et e.e&tive%'Before frooti marketed itself targeting to kids, by this advertisement itwas possible for frooti to reframe the target market and to have adultsand teens, through th tagline why grow upSa%e$ in&rea$e b' /01On $pening r$, /0 mi%%ion on the averti$ement &ampaign( it#a$ po$$ib%e for the frooti to have ri$e )p abo)t /01 hi+e intheir $a%e$

2e$( Frooti obvio)$%' be&ame the &onitione $tim)%i for pro)&ing

a favo)rab%e &onition b&3,,,, it i$ the mo$t reno#ne fr)it 4)i&ebran an thro)gh a hi$tor' of 506 'r$ in beverage$ 7e%,

FAIR - 8O*E82EXTENT OF SUCCESS IN GENERATING THE DESIRED RESPONSE

Shift of brand communication from supercial beauty to inner beauty

before the ads of fair and lovely were emphasizing on supercialbeauty, by propagating fairness with beauty, but after thenew

guidelines from AS!"A#$%&'!S!() S'A(#AS *+(! *- !(#!A., itneeded a change over bcoz/// guidelines prohibited brands fromportraying dark skinned people negatively,/// this ad helped to shiftfrom supercial beauty to inner beauty i/e emphasizing on buildingcondence in women!ncrease in follower base in social medias and blogs!t was evident from the ad ,,,, that fair and lovely was successful inincreasing in follower base, through a immediate e0ect of ad of bbcream

Added another attribute to the product'his ad, also conveyed another attribute of fair and lovely cream ofbeing as a instant fair look and mainly focusing of make up nish provided by fair and lovely///

1es, -air 2 ovely was conditional stimuli for producing favourablecondition////bco3/// being a pioneer in fariness cream in a india it has a greatrecognition among the ppl and a a0ection towards the cream// claimingworlds no/4 fairness cream// and also it is 45thmost trusted brand in 6744/

PAR8E G

EXTENT OF SUCCESS IN GENERATING THE DESIRED RESPONSE

arry forward of the 8)%(+!S9 ampaign initiative


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:A&% ) by this ad, was successful in embarking the msg of everydaygenius and the creative ad of a kid creating skateboard gained hugepositive response

A connection between :arle;) and parents, children

Also this ad helped to improve the bondage btw the parle g brand andparents , children/// this ad conveyed the msg of allowing children toe3plore themself// the theme rook math// took math was a msg for

parents by parle1es, :arle;) was conditionalstimuli for producing favourable condition /// bcoz// of 57< share of overallbiscuits business in india and a oldest among the !ndian biscuits parle g issuccessful to remain as the dearest and most preferred biscuit in india

CAD9UR2:S PER;

EXTENT OF SUCCESS IN GENERATING THE DESIRED RESPONSESuccessfully communicated the message of being substitute for8)lucose9=ith light humour, this ad propagated the concept of energy boosterthat too with instant time/// which grapped the attention of customer

'he humorous theme of life ka maza lo popularized the ad in Social

>edia and 1ou'ube!t was possible for this chocolate brand to trend in social media andyoutube and also helped to become favourite chocolate of youth

NO( Per+ #a$n:t &onitiona% $tim)%i for pro)&ing favo)rab%e&onition9&o3,, the &ompan' &ab)r':$ ha$ vario)$ &ho&o%ate bran$ ,,,a%#a'$ the fame of the Cab)r'$ #i%% $tan ahea of a%% thebran$,,


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m)%tip%e )$age,, that i$ for either ho)$eho% p)rpo$e or b)$ine$$p)rpo$e a$ a &argo aan man' other )ti%it',,,,,

explanation of slides...shreesha

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