Experimentsat WoraPay

Vaidas Adomauskas

CTO and co-founderWoraPay

2015-01-22

www.agilecoach.lt

www.worapay.com

Experiment

An experiment

is an orderly procedure carried out with the goal of

verifying, refuting, or establishing the validity of a

hypothesis.

http://en.wikipedia.org/wiki/Experiment

www.worapay.com

Startup

A startup company or startup is a company, a partnership or temporary organization designed to

search for a repeatable and scalable business model.

http://en.wikipedia.org/wiki/Startup_company

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Lean Startup – scientific experiments

A true experiment follows the scientific method. It begins with a clear hypothesis that makes predictions about what is supposed to happen. It then tests those predictions empirically.

worapay.com

WoraPay

Experiments with features

Experiments with growth

Experiments with communication

worapay.com

WoraPay

Big picture

worapay.com

Merchant API

mWallet API

POS Systems

mShops / eShops

Mobile POS

QR Codes

……

Mobile payments accepted by

worapay.com

Transactions growth

worapay.com

worapay.com

Experiments with features

What NOT to build?

worapay.com

Last responsible moment

2013-08 2014-03 2014-10

Not easy…

worapay.com

Not easy…

worapay.com

o WioPayo 3D secure cardso Rework registration/PINo Add card without

payingo …

o New Business Caseso Pay at Lukoil at nighto Lukoil loyalty cardso Subscription based

payments (parking, taxy..)

o …

o Technicalo Back Officeo Refactoringo Scalabilityo …

Product Owner – gold miner

worapay.com

http://agilecoach.lt/agile-projektu-valdymas/seminarai-ir-konferencijos

worapay.com

Experiments for growth

TakeWay experiment

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Copy experiment to Mano Guru

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Never be sure (even with successful experiments)

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worapay.com

Experiments for communication

Format for the restaurant (only)

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Texts for the restaurant

worapay.com

https://www.facebook.com/worapay/posts/799688486770677

Constant search(and never satisfied)

worapay.com

worapay.com

WoraPay

Experiments with features

Experiments with growth

Experiments with communication

www.worapay.com

Thank you!

Questions?

Vaidas Adomauskas

CTO and co-founderWoraPay

2015-01-22