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WONG Wai-na, Cindy Chief Manager

Community Medical Support Service Network

Hong Kong Sheng Kung Hui Welfare Council Limited

Experience sharing in

successful Business-Social collaboration

《「商」輔、「相」成— 商社協作要訣》

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• Established in 1966

• an independent welfare arm of Hong Kong Anglican Church

• one of the 3 Leading Social Welfare organizations

• to co-ordinate, develop and provide various kinds of social services

• offers quality and diversified services to users of all age groups

• services including child care, children and youth, family, elderly,

rehabilitation, medical and counselling, etc

• Provide subvented and self-financing services

• Over 200 service units in HK, Macau & Guangzhou

The Welfare Council’s Profile

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Medical Service

Community Medical Support Service Network

Aims

• Committed to promote healthy living culture

• To provide self-financing Primary Health Care Service to the community

• professional team includes: doctors, nurses, dietitians, occupational therapists, physiotherapists, speech therapists, social workers, slimming & beauticians,

dietitians, and massage therapists

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http://www.cmsn.org.hk

Clinics

• 3 community rehabilitation centres – Centre of Wellness (Kwun Tong, Central

& Kowloon East)

• one-stop medical and healthcare platform

• Services include stroke rehabilitation therapy, physiotherapy, occupational

therapy, body check, dietetic services, vaccination and beauty care services

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Residential Care Service

H.K.S.K.H. Cyril and Amy Cheung Aged Care Complex 香港聖公會張國亮伉儷安老服務大樓

- Self-financing home in Shatin

- Includes Daily Healthcare Centre, Residential Healthcare Centre, Home care services, and Rehabilitation services

- To provide one-stop transitional support and residential in-patient rehab services,

- focus on transitional stroke rehabilitation

programme since 2013

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Community Care Services Voucher for the Elderly

• To provide day care & home care services (mixed mode) for elders with impairment at moderate level, living in Shatin and Wong Tai Sin

• To aim at enhancing and maintaining elders’ mobility, cognitive and self-care ability which are essential for living in the community

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Projects

• to promote healthy living culture to the community through delivering healthcare knowledge

• Provide tailor-made health promotional pilot programme to different groups, public organizations and private enterprises

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Past experiences

Year Service journey

2009-2011 「流金頌社區計劃 – 恩悅中風復康服務 a 3-year stroke rehabilitation scheme funded by CADENZA

2008 “Nursing clinic” pilot project - to enhance public awareness on health management

2012-2016 HSBC Caring Net for the Community - Healthcare program for clients with Metabolic Syndrome.

2012-2015 “Health Engineer”, funded by The Bank of China - to help kids develop healthy habits

2013-2015 Elderly Health Assessment Pilot Programme by Department of Health - to assess the health risk of elders; and to raise public awareness on health issues

2015-2016 “Care Runner”, funded by 敍福楼集團

2015-2017 “On call 24 – Multi-disciplinary Community Health Promotion Scheme” - a 2-year health promotional project funded by CIIF

2015-2018 “Health Engineer”, funded by The Bank of China - to provide training for school children having dyslexia

2016-2017 “We can cook”, funded by 稻苗

2016-2017 “星級導師”, an elder academy programme

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Corporate social responsibility (CSR)

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What is CSR?

• “…CSR is a concept whereby companies integrate social

and environmental concerns in their business operations

and in their interaction with their stakeholders on a

voluntary basis.” (EU Commission, 2002)

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Social responsibility

1. Environmental efforts

2. Ethical labor practices

3. Philanthropy

4. Volunteering

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Partnerships between

Businesses and NGOs

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Partnerships between businesses and NGOs

Cash or in-kind donations

e.g. Funding

Volunteering e.g. Employee volunteering

Donations + Volunteering

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BOC Life

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Corporate brand, image & specialty

Government Policy

Directions

Unmet needs of

service user

Three important aspects

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Matching…

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CIIF Project :

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On call 24 – Multi-disciplinary Community Health Promotion Scheme

Video Sharing

Produce_7.wmv

Project background

- “Elderly Health Assessment Pilot Program” launch in 2013-2015

- Participant: 2,000 elderly people aged 70+

- Outcome:

90% did not receive comprehensive health assessment in past 3 years

Participants are newly identified :

Hypertension – 149 (7.5%)

Diabetes Mellitus – 74 (3.7%)

Hyperlipidemia – 501 (25.1%)

Colorectal cancer screening – 184 (9.2%)

Project nature : Tripartite Partnership to Give Family Support

「醫、社、福」合作 關顧家庭；社區共融，促進健康

Target group: Elderly with chronic illness, caregivers, residents of Wong Tai Sin District

Total no. of participants: 5577

Objective：

1. To develop cost-effective support network for the elders through integrating social resources

2. To establish partnerships among medical service, social welfare service and the community, so as to provide comprehensive medical care that enable elderly to manage their health conditions

3. Build up an atmosphere of healthy society and caring neighborhood in the community

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Medical service for elderly with chronic illness

• to provide outreach medical consultation and treatment services by a multi-disciplinary team (e.g. pain therapy , Fall prevention, cognitive training, nutritional guidance)

• to provide medication consultation services

• to set up mutual aid platform

Volunteer Program

• to provide health-related training to local volunteers

• to help providing social support and care to the elderly in need, and promote healthy living in the community

Caregiver service

• to set up mutual aid platform

Health Education

• to provide health screening and information to the local community

• to raise public awareness of health issues

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Needs of the elderly

A community program aims at developing a Healthy society

Corporate volunteer

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Needs of the elderly

Healthy elders Frail elder

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Rehabilitation needs

Difficult in managing

medications

Health problem

Medication Counselling

Medical care

Rehabilitation equipment maintenance

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Promoting healthy and active ageing

Rich life experience

More leisure time

Knowledge

Wisdom

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Develop their strengths

On Call 24 – Multi-disciplinary Community Health Promotion Scheme

Our corporate / professional partners :

St. Teresa’s Hospital School of Nursing

Pharmaceutical Care Foundation

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Mission

• enhancing the quality of life and build a better environment for those who need help

• remunerating society with diversified & excellent services

• enriching the life of the needy

• Compassion Providing happiness, hope and laughter

• Creativity Using creativity to improve the lives of kids, families and the communities

Characteristics Infrastructure Energetic, Creative

Manpower

Bus technicians Drivers Customer Services

Entertainers Magicians Chefs horticulture professions Hotel, customer Services

Scale Large Large

Cooperation mode

Volunteering Cash/in-kind donation

Volunteering Cash/in-kind donation

Understanding our corporate partners

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School of Nursing School of Health

Sciences Pharmaceutical Care Foundation

Mission

To deliver high quality nursing education program with emphasis on practical application

To produce graduates who are professionally well educated and can fulfill the role of making contributions to the community’s well-being

Being committed to the society by virtue of their professional knowledge and experience

Characteristics Grounded theoretical and practical knowledge of nursing

Grounded theoretical and practical knowledge of nursing

Professional pharmacy services

Manpower Nursing students Nursing students Pharmacist

Scale Small Small Small

Cooperation mode

Volunteering Volunteering Volunteering

Understanding our professional partners

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The Fund

• facilitate cooperation between organizations of different nature (NGOs and Business), cross-sectoral collaboration (e.g. educational organizations)

• promote joined-up efforts between community groups, corporate and the Government

「官商民」合作

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Objectives:

To provide social and technical support to the elderly

e.g. rehabilitation equipment maintenance

To provide volunteering training by using expertise

Corporate participation

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- To provide specialized training to elder volunteers

i.e. storytelling and horticulture skills

- bring new learning experience and skills

- identify and develop elders’ potential

- to enhance inclusion with kids, families and Disney volunteers

Corporate participation

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Sharing of expertise

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- Volunteers provide medical care and support to the elderly with chronic illness

- To promote health through educational program

Medical partners

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Corporate cooperation

experiences

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Services for Children

Corporate image: emphasis on children’s health & well being

• support child development through education and special training

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Services for Children

• support child development through education and special training

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Services for young old

• Needs: high quality service, new learning experience

• Corporate specialty: cooking skills

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Services for young old

• focus on elders’ strength

• Create new exposure

• Corporate: volunteering

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Services for young old

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Services for Frail elders

• Self-financing home residents

• Needs: medical care

• Medical partner specialty: health care skills

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Promotional methods commonly used in NGOs?

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Social Media

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Tools of change

- facilitate Corporate-NGOs partnership through media platform

- Win-win situation

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Newspaper

Facebook

http://www.cmsn.org.hk

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Ageing Asia Innovation Forum

Award

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Award

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Sharing Presentation

Ageing Asia Innovation Forum HKCSS Expo

Visit

Considerations

• Targets

• Branding & theme

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Conclusions

Corporate brand, image & specialty

Government Policy

Directions

Unmet needs of

service user

Three important aspects

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Prefect Match!

Corporate Image & Mission

Corporate Scale Program feature

expected Outcome

Cooperation Mode Cash donation Volunteering

or Both ?

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Choosing corporate volunteers…

Greater social impact

Use of media

Strong network

Sufficient manpower

skill-based

Sustainability

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• Need longer time to run

• Identify common goals

• Expectation management

• Start form client needs

Working with corporate

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“Partnership” (1984) by Michael Bedard, Canadian novelist

http://www.cmsn.org.hk

Thank You !