experience, learning, and innovativness in beef production: results from a cluster analysis

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www.usask.ca EXPERIENCE, LEARNING, AND INNOVATIVNESS IN BEEF PRODUCTION: RESULTS FROM A CLUSTER ANALYSIS Dr. Eric T. Micheels Department of Bioresource Policy, Business & Economics Presentation at the 19th International Farm Management Congress 21-26 July 2013, Warsaw University of Life Sciences Warsaw, Poland

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Presentation at the 2013 International Farm Management Congress held in Warsaw, Poland

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Page 1: EXPERIENCE, LEARNING, AND INNOVATIVNESS IN BEEF PRODUCTION: RESULTS FROM A CLUSTER ANALYSIS

www.usask.ca

EXPERIENCE, LEARNING, AND INNOVATIVNESS IN BEEF PRODUCTION: RESULTS FROM A CLUSTER ANALYSIS Dr. Eric T. Micheels Department of Bioresource Policy, Business & Economics

Presentation at the 19th International Farm Management Congress 21-26 July 2013, Warsaw University of Life Sciences Warsaw, Poland

Page 2: EXPERIENCE, LEARNING, AND INNOVATIVNESS IN BEEF PRODUCTION: RESULTS FROM A CLUSTER ANALYSIS

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Motivation Big area of interest – performance in agriculture

• Performance driven by hard and soft skills

• Learning (Lourenzani et al., 2005; Shadbolt, 2005) • Innovations that lead to increased productivity

• Experience (Nuthall, 2009; Wilson et al., 2001) • Better judgment when making decisions

Page 3: EXPERIENCE, LEARNING, AND INNOVATIVNESS IN BEEF PRODUCTION: RESULTS FROM A CLUSTER ANALYSIS

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Previous Research Experience and Performance

• Older managers seek more info (Taylor, 1975) • Managers of large farms that seek more info have

better rates of performance (Wilson et al., 2001) • Experience related to short-term and long-term

efficiency (Hansson, 2008)

Page 4: EXPERIENCE, LEARNING, AND INNOVATIVNESS IN BEEF PRODUCTION: RESULTS FROM A CLUSTER ANALYSIS

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Previous Research Learning and Performance

• Learning may be only source of SCA (Slater and

Narver, 1995) • Learning important in order to use new technologies

(Napier and Nell, 2007)

Page 5: EXPERIENCE, LEARNING, AND INNOVATIVNESS IN BEEF PRODUCTION: RESULTS FROM A CLUSTER ANALYSIS

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Research Question Stakeholders see experience as advantageous

• Lenders, landlords, employees

• However, experience may lead to rigidity (Boeker, 1997; Koberg et al., 2000)

Question: Is experience related to willingness to

learn (i.e. to challenge assumptions)?

Page 6: EXPERIENCE, LEARNING, AND INNOVATIVNESS IN BEEF PRODUCTION: RESULTS FROM A CLUSTER ANALYSIS

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Cluster Analysis Attempt to create homogeneous subgroups

from heterogeneous data Grouping variables

• Managerial experience (in years) • Learning orientation (summated scale)

Page 7: EXPERIENCE, LEARNING, AND INNOVATIVNESS IN BEEF PRODUCTION: RESULTS FROM A CLUSTER ANALYSIS

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Data Survey of 1500+ beef producers in Illinois in

2007 • Respondents were, on average:

• 68 years of age • Had over 32 years of experience • Managed farms with over 69 head of cattle

Page 8: EXPERIENCE, LEARNING, AND INNOVATIVNESS IN BEEF PRODUCTION: RESULTS FROM A CLUSTER ANALYSIS

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Methods Non-hierarchical, two-stage method to identify

clusters • Clustered firms on experience and commitment to

learning • Results showed three clusters

ANOVA to test for differences across clusters

• Innovativeness • Satisfaction with performance

Page 9: EXPERIENCE, LEARNING, AND INNOVATIVNESS IN BEEF PRODUCTION: RESULTS FROM A CLUSTER ANALYSIS

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Descriptive Statistics Across Clusters Cluster 1 Cluster 2 Cluster 3

Experience (years) 25.85 51.83 23.01

Learning Orientation 31.17 35.99 40.91

Herd Size 64.17 76.84 70.92

Acres Operated 908.87 1069.03 882.50

Operator Age 69.44 62.97 70.52

Education* 3.97 3.49 4.03

Number of cases 113 76 96

* 1 = some high school, 2 = High school grad, 3 = Some college, 4 = Vocational/Tech degree, 5 = college grad, 6 = Graduate degree

Page 10: EXPERIENCE, LEARNING, AND INNOVATIVNESS IN BEEF PRODUCTION: RESULTS FROM A CLUSTER ANALYSIS

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Learning Orientation Items

Cluster 1 E=25.85

L=31.17

Cluster 2 E=51.83

L=35.99

Cluster 3 E=23.01

L=40.91

Average Difference

(High-Low)

…learning as a key to improvement.

4.29

4.75 5.33 4.76 1.04

… learning is an investment, not an expense.

4.31 4.91 5.53 4.88 1.22

Learning is seen as … necessary to guarantee survival.

4.33 4.96 5.50 4.89 1.17

We challenge assumptions ….

3.76 4.21 5.01 4.30 1.25

There is… agreement on our organizational vision….

3.59 4.02 4.69 4.08 1.10

All employees are committed to the goals of this farm.

3.81 4.57 5.11 4.45 1.30

Employees view themselves as partners…

3.62 4.51 5.02 4.33 1.40

Personnel … realize [how] they perceive the market

3.46 4.07 4.71 4.04 1.25

Page 11: EXPERIENCE, LEARNING, AND INNOVATIVNESS IN BEEF PRODUCTION: RESULTS FROM A CLUSTER ANALYSIS

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Innovativeness

Items

Cluster 1 E=25.85

L=31.17

Cluster 2 E=51.83

L=35.99

Cluster 3 E=23.01

L=40.91

F-Statistic

Innovativeness (Summated) 22.07 23.47 25.57 29.779***

Technical innovation accepted

4.15 4.50 4.91 15.741***

Seldom seek innovative ideas#

4.31 4.51 5.10 14.183***

Innovation accepted 4.12 4.59 4.93 22.336***

Penalized for new ideas# 5.01 5.17 5.46 5.240*

Innovation is risky# 4.48 4.70 5.17 10.759**

Note: Items with an # were negatively phrased and were reverse coded. F-statistics: ***,**,* signify significance at the 0.001, 0.01, and 0.05 levels, respectively

Page 12: EXPERIENCE, LEARNING, AND INNOVATIVNESS IN BEEF PRODUCTION: RESULTS FROM A CLUSTER ANALYSIS

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Satisfaction with

Performance

Cluster 1 E=25.85

L=31.17

Cluster 2 E=51.83

L=35.99

Cluster 3 E=23.01

L=40.91

F-Statistic

Performance (Summated) 21.90 23.51 24.64 7.610**

Return on farm assets met expectations#

3.59 3.78 3.84 1.000

Satisfaction with overall performance

3.70 4.13 4.45 11.962**

Return on production investments

3.79 4.18 4.31 6.700*

Cash flow was satisfactory#

3.72 3.74 3.85 0.313

Return on marketing investments

3.80 4.05 4.26 5.361*

We receive higher prices than competitors

3.44 3.74 3.96 5.972*

Note: Items with an # were negatively phrased and were reverse coded. F-statistics: ***,**,* signify significance at the 0.001, 0.01, and 0.05 levels, respectively

Page 13: EXPERIENCE, LEARNING, AND INNOVATIVNESS IN BEEF PRODUCTION: RESULTS FROM A CLUSTER ANALYSIS

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Conclusions Differences observed between clusters on

innovativeness and performance • Firms that value learning also state they are willing

to accept new ideas

• Value of demonstration farms (Pangborn et al., 2011) and learning groups (Clark et al., 2005; Terblanche and Willemse, 2011)

Page 14: EXPERIENCE, LEARNING, AND INNOVATIVNESS IN BEEF PRODUCTION: RESULTS FROM A CLUSTER ANALYSIS

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Implications for managers Value in broadening the network

• Success may accrue to those that set an uncommon table (Don Floyd, CEO of 4H)

• Especially beginning farmers

• Value in coopetition • Source of learning • Important to recognize areas where cooperation has

higher NPV than competition

Page 15: EXPERIENCE, LEARNING, AND INNOVATIVNESS IN BEEF PRODUCTION: RESULTS FROM A CLUSTER ANALYSIS

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Eric T. Micheels

Thank you for your attention!

Assistant Professor Department of Bioresource Policy, Business & Economics University of Saskatchewan 3D14 Agriculture Saskatoon, SK S7N 5A8 Email: [email protected] Twitter: @ericmicheels