1-3 November 2017The Delta Hotel by Marriott Baoshan (Shanghai), China

seatrade-cruiseasia.com

Giving you real insight and the right connections to grow your business in Asia

EXPERIENCE l LEARN l MEET

CONFERENCE PROGRAMME INSIDE

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Conference Delegate Package Still only US $650 per person (+ 6% vat)

This is for one person and includes the following:• Welcome reception and invitations to official networking events• All conference sessions• Lunch and refreshments• Access to speaker presentations after the event

Pop-Up Table Display Package US $3,600

This is for 2 people and includes the following:• 2 conference packages (worth US $1,300)• Display table with room for pop-up display, located where refreshments are served so plenty of opportunity for networking• Printed pop up banner - client to provide print ready artwork• 50-word company profile with company logo and contact details in the official programme• 50-word entry and logo on the event website

Choose from two package options for Seatrade Cruise Asia Pacific 2017...

REGISTER AT WWW.SEATRADE-CRUISEASIA.COM

Singapore will log 13 maiden calls in 2017, including Seabourn Encore which was christened in Singapore in January.

Fincantieri has a cooperation agreement with Shanghai’s Huarun Dadong Dockyard

one of China’s largest yards specialised in ship repair and refitting to service cruise ships operating in the region.

Between 2012 and 2015, passenger volume grew from 775,000 to nearly 2.1 million passengers, a 39 percent compound annual growth rate.

China is a main driver of passenger growth in Asia adding 770,000 more cruise travellers since 2012, a 66 percent compound annual growth rate.

Source: All statistics CLIA Asia Cruise Trends/Seatrade Cruise News/Seatrade Cruise Review

Thailand was scheduled to host 291 calls in 2016, with a potential 465,000 passengers.

China’s booming outbound travel numbers, expected to double by 2020, feeding demand for fly-cruising in Australia, SE Asia, Europe, Alaska

SOLD OUT

Day 1 Wednesday 1 November 2017

9.00-17.00 Fam Trip all registered delegates are free to choose from the two options11.00-13.00 Option 1 Shanghai Wusongkou International Cruise Terminal Visit

09.00-17.00 Option 2Shanghai Waigaoqiao Shipbuilding Yard and Huarun Dadong Dockyard Visit

18.00-20.00 Welcome Reception and Dinner at the Delta Hotel by Marriott All registered delegates are invited

Seatrade returns to Asia in November

The Asia Pacific cruise market is growing. Fast.As a source market for cruise tourism worldwide, the absolute volume of cruise travellers sourced from Asia has nearly tripled since 2012.

The first purpose-built cruise ship for Asia in 17 years, Genting Dream, built by Meyer Werft was delivered to Dream Cruises in October 2016.

Royal Caribbean’s capacity in 2017 in Southeast Asia increased by 30% over 2016.

China is now the second largest source market for cruising with 2.1m passengers sailing in 2016.

Predictions suggest that China will be the largest source market in the region with 4.5million passengers by 2020.

China’s first domestic cruise brand offering a Chinese-built ship is set to start operations in 2022 built at Shanghai Waigaoqiao Shipbuilding Yard (joint venture between CSSC, China Investment Corp, Carnival and Fincantieri).

Following the success of recent Seatrade Cruise events in the region, Seatrade Cruise Asia Pacific 2017 will bring together top executives from the major cruise line brands, as well as government officials and other key stakeholders to discuss hot topics in Asia including the ‘Belt and Road’ initiative, growth opportunities and future prospects. This event is designed to provide you with the insight and right connections you need to grow your business in Asia.

The three-day event features a top-level conference programme where you can find yourself immersed in the inspiring keynotes, training workshops and interactive panels that cover all the key subjects in the region. You can also expect to maximise your networking opportunities with our dedicated social programme.

Day 2 Thursday 2 November 2017

8.00-8.30 Registration

8.30-9.45 Opening Ceremony

9.45-10.00 Coffee Break and Networking

10.00-12.00 Keynote Addresses from Leading Industry CEOs

12.00-13.30 Lunch

13.30-15.00 Parallel Conference Sessions13.30-15.00 Market Overview - China As China continues to position itself as a major player in the cruise market, this session will give you first-hand updates on China’s achievements in the market as well as what’s to come for the future. During the session, our panellists will go through some pressing issues and hot topics, including:• The Belt and Road Initiative - What is it? What

benefits and influence it would bring upon Asia? How would it change the overall global cruise travel market dynamics?

• The development of having more effective sales and distribution channels in China

• What challenges does the future hold?

13.30-17.00 Standardisation of Cruise Operations in China This session will cover: • Creating standard practices for cruise

tourism in China• Cruise terminal and port standards• Food and beverage supply chain network for

Chinese-based ships

15.00-15.30 Coffee Break and Networking

15.30-17.30 Parallel Conference Sessions15.30-17.30 Market Overview – Asia PacificThe Asia Pacific region is playing a major role in the development of the Asian cruise industry both as an area for ship deployment and as a source market. This session will address:• The opportunities and challenges in South East Asia

and South Asia to tap into emerging source markets and to increase deployment

• The strategic role Australasia plays and its source market influence on deployments across Asia-Pacific and further afield

• How to achieve a sustainable market growth in North East Asia

15.30-17.30 Shipbuilding, Design and RepairThis conference session will incorporate three ‘sub-sessions’ which include.• The Development of the Shipbuilding Sector in

China, and How to Design to Fit Your Customers’ Needs: With the development of cruise ship construction now high on the agenda for Chinese yards, this session will look at China’s current position for cruise ship building and address the fundamentals for success in this sector.

• Cruise Ship Repair: Capacity, Expertise and Opportunities: Asia is one of the key demand hot spots for cruise repairs and upgrading. This session will discuss where the opportunities lie, and the expertise needed to cater to cruise owners and operators.

• Technical Supply and Procurement in Asia Pacific – The challenges and opportunities: It has been recognised that there is a need to inform Chinese suppliers on what is required to supply a cruise ship. The aim of the session is to create direct dialogue among cruise line, shipbuilder, service provider and supplier on issues including installation, and technical support.

18.00-21.00 River Cruise and Networking Dinner (for all participants)

China is a main driver of passenger growth in Asia adding 770,000 more cruise travellers since 2012, a 66% compound annual growth rate.

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9.00-10.00 Review of Previous Day and Morning Sessions

9.00-9.15 How Asia Works in Unison to Achieve Greater ResultsCruise market is a complicated industry which is why it is intrinsic to have every sector work together in order to deliver a wonderful journey to customers. This session will discuss how to create synergies in the Asian cruise market, looking into different roles each stakeholder should play and how a combined effort can transcend profit and lead to regional development.

9.15-10.00 Asia Cruisers: Where to and Why?While Asian travellers predominantly cruise within the region—around 5% are cruising outside Asia and this figure is increasing steadily. What are the hot spots for Asian cruisers taking international fly-cruises? Who are they, what are their expectations and what are their destination/ship type preferences? What is the potential for growth?

10.00-10.30 Coffee Break and Networking

9.30-17.00 Full day Travel Agent Training by CLIA Travel agents attending this training will gain a significant advantage over their competitors in the cruise retail market by having an exclusive opportunity to receive insight to the most critical skills needed in Cruise Retail Success. Presented by experienced internal speaker and trainer Peter Kollar, Head of CLIA Australasia’s Training & Development programme, Peter will provide an update on the cruise industry and give in depth tips for cruise sales success to help you become the ultimate cruise holiday seller. This session will also feature product presentations form some of the major cruise line brands.

10.30-12.20 Parallel Conference Sessions10.30-12.20 Asia Port Leaders Forum: Port infrastructure and development in AsiaA panel of Asian Port CEOs will discuss the importance of port infrastructure investment in Asia • How terminals are adapting to a changing market • The do’s and don’ts of building a cruise terminal• Different management models in Asia and what

lessons can be learnt• Examples of different investment/port development

projects

10.30-11.20 Environmental Sustainability in Cruise TravelAn update on greenhouse air emission benchmarks, and waste management.

11.30-12.20 Safety and Security in CruiseThis panel gives you a holistic update on operational safety, emergency contingency planning, and ship design and constructions.

12.20-13.30 Lunch

13.30-16.40 Parallel Conference Sessions13.30-15.15 Itinerary Planning Workshop by CLIA The CLIA Itinerary Planning Workshop is designed to help you understand the thinking of different cruise lines when planning Itineraries. The activity centres around an interactive game, ‘To Call or Not to Call’, where a member of a cruise line itinerary planning team competes against others to create the best itinerary and score the highest number of points. Fun, interactive and competitive! This is a role-play workshop for registered delegates (involved in shorex, ground handling, port/terminal operations), and cruise line itinerary and shoreside planning executives.

15.25-16.15 Smart Itinerary Planning Including Shorex as Part of the Equation• Home porting options in Asia• Itinerary and destination development• Expanding and enhancing shorex opportunities• The influence of fuel and port costs on deployment

and itinerary planning decisions• Pre and post cruise programmes

13.30-15.00 Cruise Talent Forum (Chinese only)

Addressing the key issues of talent acquisition and management in the Asia cruise industry.

15.10-16.40 Cruise Academic Forum (Chinese only)

Leading scholars in Asia will go through the important development and breakthroughs of cruise travel in Asia, and how it impacts the global travel economy.

16.15-16.40 Coffee Break and Networking

16.40-17.00 Review and Close of the Conference

Day 3 Friday 3 November 2017

Conference programme is subject to change.

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YOUR SEATRADE CRUISE ASIA PACIFIC TEAM

THE WORLD’S LEADING CRUISE LINE BRANDS HAVE PREVIOUSLY ATTENDED SEATRADE’S CRUISE EVENTS IN ASIA INCLUDING:

Sales & Sponsorship Enquiries

Victoria Philpot Sales Manager, Cruise Events E: victoria.philpot@ubm.com T: +44 1206 201566

Li Xiaoli Executive VP, China E: xiaoli.li@ubm.com T: +86 139 1772 7671

Marketing & PR enquiries

Charlotte Thornton Marketing Manager, Cruise Portfolio E: charlotte.thornton@ubm.com T: +44 1206 201526

Event enquiries

Karen Heasman Event Manager, Cruise Portfolio E: karen.heasman@ubm.com T: +44 1206 201551

Hosted by

Supported by Official PublicationOfficial partner Official Online Media Organised byChosen Charity

Diamond Sponsors Platinum Sponsors Silver Sponsors

好運來發展集團有限公司

Gold Sponsors