You’ll get the slides – breathe later

Today’s agenda

What we’ll learn

What we’ll learn

The design thinking process

The rules

Activity: What does great design look like

1. Write down three questions, start with: what, how, why?

2. Pair up and interview

Orders of design (Buchanan)

Characteristics of designers

Source: ThinkPlace

Case study

Define

Case study

Define

Case study

Case study

Case study

Define

Case study

Activity: Team launch

Design challenge

Empathy for users

Three types of empathy

How to empathise

Structuring a conversation

Structuring a conversation

Unpacking your conversations

Empathy map

Activity: Empathy for users

1. Follow your coach into the field2. Pair up3. Start interviewing, target is

5-6 interviews

1. Write one thing that you’ve learned

2. Write one thing that you’ll take back to your work

Reflection - Empathy

Stoke

Define the problem

Why this step?

Observations to insights

Define

Case study

Case study

Case study

How to define

Point of view

Activity: Define the problem

Write a point of view

1. Write one thing that you’ve learned

2. Write one thing that you’ll take back to your work

Reflection - Define

Ideate concepts

Where we’re going

Brainstorming rules

Brainstorming rules

How *not* to ideate

How to ideate

Write/draw ideas

How to ideate

Select ideas that:• are most likely to succeed • will delight and surprise the end user the most

1. Write one thing that you’ve learned

2. Write one thing that you’ll take back to your work

Reflection - Ideate

Prototype to explore

Fail ideas fast

Build to explore

Act to think

What is the thing to test?

1. Choose concept2. Identify what is the

thing to test3. Prototype

How to prototype

Activity: Prototype to explore

1. Choose concept and identify variable

2. Prototype

1. Write one thing that you’ve learned

2. Write one thing that you’ll take back to your work

Reflection - Prototype

Test to learn

When to test

Keys to testing

Activity: Test to learn

1. Test with real users (outside!)

2. Test…iterate…test…iterate…test

1. Write one thing that you’ve learned

2. Write one thing that you’ll take back to your work

Reflection - Testing

Storytelling to connect

Storytelling

How to tell a story

1. Prepare a story statement: “we met ____, [character & action]

we were amazed to realise ____, [tension]

we created ____, [change]

we learned ____, [meaning]

next we will _____.” [apply]

How to tell a story

Share it

“we met ____, [character & action]

we were amazed to realise ____, [tension]

we created ____, [change]

we learned ____, [meaning]

next we will _____.” [apply]

Activity: Storytelling to connect

Some stories

Application: from thinking to doing