COSME TOKYO14_BRC_E_H1_4_matsumoto(W420XH297)

www.cosmetokyo.jp/en/

Dates: October 20 [Mon] – 22 [Wed], 2014

Venue: Tokyo B ig S ight , Japan

Organised by: Reed Exh ib i t ions Japan L td .

Concurrent Show:

EXHIBITING INFORMATION

—Japan's ONLY international exhibition specialised in COSMETICS

COSME TOKYO Show Management

Contact Show Management NOW for exhibiting

Attn: Fumiko Ichikawa (Ms.) Megumi Yanai (Ms.)

Reed Exhibitions Japan Ltd.

18F Shinjuku-Nomura Bldg., 1-26-2 Nishishinjuku, Shinjuku-ku, Tokyo 163-0570, Japan

WEB: www.cosmetokyo.jp/en/ TEL: +81-3-3349-8518 / FAX: +81-3-3349-8530 E-mail: cosme-tokyo@reedexpo.co.jp

A division of Reed Business

Registered in England, Number 678540

Exhibit at COSME TOKYO,

your best gateway to

the Japanese & Asian market!

COSME TOKYO14_BRC_E_P1_2_matsumoto(W420XH297)

368* exhibitors & 20,638* visitors from all around the world! The show became a bridge to the huge market, Japan & Asia.(*including co-held COSME Tech 2013)

COSME TOKYO 2013 achieved a huge success!

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Japan’s ONLY international exhibition specialised in cosmetics, where key buyers from Japan & Asia meet the latest cosmetics worldwide.The best gateway to the attractive market, Japan & Asia.

Exhibit Profile

8 zones covering all kinds of cosmetics & toiletries

Exhibition Outline

Importers, Distributors, Agents

Buyers from various Retailers

(Department Stores, Lifestyle Shops, Online Shops,

Select Shops, Drug Stores, Mass Retailers, Specialty Shops, etc.)

Salons, Spas, Hotels, Clinics

Visitor Profile

Key buyers/importers mainly from Japan & other Asian countries

Concurrent Show

Asia’s leading exhibition specialised in cosmetics development,

gathering ingredients, OEM/ODM, containers/packaging and so on.

COSME TOKYO & COSME Tech co-held, the show is the only

trade fair in Japan covering the whole cosmetics industry.The world’s latest cosmetics attract key buyers/importers from Japan & Asia

Skincare

SkincareZone

SkincareZone

Body & Hair Care

Body & Hair Care

Zone

Body & Hair Care

Zone

Makeup

MakeupZone

MakeupZone

Salon Cosmetics

Salon Cosmetics

Zone

Salon Cosmetics

Zone

International Cosmetics

International Area

International Area

PromotionalDisplay/POP Zone

PromotionalDisplay/POP Zone

Container/PackagingZone

Container/PackagingZone

OEM/ODMZone

OEM/ODMZone

Lab Device, TestingZone

Lab Device, TestingZone

IngredientsZone

IngredientsZone

Anti-aging Cosmetics

Anti-aging Cosmetics Fair

Anti-aging Cosmetics Fair

Beauty Drink/Supplement

Beauty Drink/Supplement

Zone

Beauty Drink/Supplement

Zone

Organic

OrganicZone

OrganicZone

COSME TOKYO14_BRC_E_P3_4_matsumoto(W420XH297)

43

Beauty and Personal Care Global Market Size [2011] Colour Cosmetics Global Market Size [2012]

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

RussiaUKFranceGermanyChinaBrazilJapanUSA

Market Size (USD million)

(Source: Euromonitor International) (Source: Euromonitor International)

Market Size (USD million)

FranceRussiaGermanyUKChinaBrazilJapanUSA0

4,000

2,000

6,000

8,000

10,000

12,000

COSME TOKYO14_BRC_E_P5_6_matsumoto(W420XH297)

Why you should set your target to Japan

Why ? Japan's ONLY and most powerful exhibition

1) Japan is the world's second largest cosmetics market and the economy is showing signs of full recovery and strong growth.

2) Demands for overseas cosmetics are greatly increasing

COSME TOKYO is Japan's only B to B international exhibition specialised in cosmetics. Chosen as the best business platform in the Japanese cosmetics market, COSME TOKYO is achieving powerful growth both in the scale and the number of visitors.

in 2014

(expected)

**

600 Exhibitors

in 2013

368 Exhibitors

We consistently count visitor registration numbers clearly and stringently and, without deception, continue to release the real numbers.

(* including the concurrent show)

(* including the concurrent show)

The Solemn Declaration of No Inflated Numbers

<Number of Exhibitors>

Please refer to the following URL for details on the counting method. www.cosmetokyo.jp/en/doc/TAC/

in 2014

(expected)

**

30,000 Visitors

in 2013

20,638 Visitors

<Number of Visitors>

Exhibit at , the best gateway to the huge market – Japan.

･ Japan's cosmetics imports have doubled in the past 15 years.･ Due to diversification of consumer needs, overseas cosmetics have become one of the common options.･ Now that organic cosmetics have become one of the mainstreams in Japan, more and more overseas organic brands are entering the Japanese market.

Why ?Chosen by more and more international exhibitors

At COSME TOKYO 2014, "International Area" will be launched and become one of the main features. Gathering more exhibitors from various parts of the world including several international pavilions, COSME TOKYO 2014 will become much more international.

❋ Many international companies exhibited at COSME TOKYO 2013 and achieved successful results.

Excerpts from international exhibitors at COSME TOKYO 2013

Comments from international exhibitors at COSME TOKYO 2013 (excerpts)

The show was absolutely fantastic! We had about 500 business discussions with distributors from various

channels. The show was very, very worthwhile.

Due to the 2013 show's huge success, 150%

of the 2013 show's exhibit space was already

booked during the 2013 show. Many new

exhibitors including some national pavilions

already decided their participation next year.

MANUKA DOCTOR (New Zealand)

What makes it possible?

We closed some deals during the show. We would like to recommend COSME TOKYO to everyone who wants to

start/expand business with Japanese companies.

ARAB INDUSTRIAL (Palestine)

We achieved great results through the show. We conducted more

than 30 meetings with new buyers, most of whom were actually looking for partners. In addition, we received many orders and additional sample orders within a week after the show.

NOWCOS (Korea)

We are very happy with the show results. Meeting more than 100

visitors from Japan and also from other Asian countries,

we expect to have large volume of business through the show. It’s

our pleasure to come back next year.

ZANZIBAR STATE TRADING (Tanzania)

KOREA Pavilion THAILAND Pavilion From ITALY

From SLOVAKIA From PALESTINE From USA

From INDIA From TANZANIA From MALAYSIA

65

Hong Kong-Sourcing Manager, THE DAIRY FARM GROUP

(Retail giant who has 3,000 shops worldwide)

-Director of E-Commerce, SA SA DOT COM

(Owner of the online shop of Sasa group, HK's top cosmetic shop)

-Sales Executive, Wholesale, WAI KIT COSMETICS COMPANY

(Long-established importer/exporter who deploys business in 6 countries)

-Executive Director, ISLINGTON ASIA

(Importer/exporter who has 23 shops in China, HK & Singapore)

China-Manager, Import & Export dept., CHANGZHOU HIDAN INTERNATIONAL TRADE COMPANY

(Global trade company dealing in many brands from home and abroad)

-Deputy Director, C+D Center, C-BONS

(Dominant wholesaler who has developed business nationwide)

Taiwan-President, GREENBARN ECO TECH.

(Leading importer/exporter who trades with 450 companies also in China & USA)

-VP, AMUN CORPORATION

(Major retailer who has 15 branches at high-end department stores)

Thailand-Business Development Manager, KURON CORPORATION

(Major importer/exporter who has business with 1,000 companies)

-Product Manager, CLEAR NOSE

(Dominant importer/exporter/retailer with more than 1,000 partners)

Singapore-Brands Sourcing Director, PACODIS

(Singapore's leading wholesaler/retailer)

Malaysia-Marketing Manager, Marketing & Sourcing, GOLDEN CORNER

(Importer/wholesaler who has 320 shops and trades with major shopping malls, department stores, etc.)

-GM, LAPONIE MARKETING

(Importer/exporter who has business with over 200 companies nationwide and also in Singapore)

Philippine-R&D Manager, TAO CORPORATION

(Wholesaler who has business with more than 200 companies nationwide)

COSME TOKYO14_BRC_E_P7_8_matsumoto(W420XH297)

Importers – Importers/Distributors/Agents in Japan

Exhibiting at COSME TOKYO is the most effective way to find local importers/distributors/agents.A large number of importers/agents visited COSME TOKYO 2013, hoping to become the first to introduce the latest overseas cosmetics to the Japanese market.

ONLY for overseas exhibitors who do NOT have importers in Japan.

Extensive support services and more affordable package plans help you try and enter

the Japanese market. In addition, Show Management conducts special promotion

focused on this area to the huge database of importers/agents in Japan.

Meet high-quality visitors from Ja pan & Asia at . Importers, Retailers, Salons in Japan & also from other Asian countries.

Salons & Spas

COSME TOKYO's visitors also include managers and buyers from [beauty/nail/hair salons], [spas, hotels], [clinics], etc. who are looking for cosmetics for professional-use.

International visitors – Buyers/Importers especially from other Asian countries

Seeking for the latest products and trends gathering here in Tokyo, many international buyers and importers visit COSME TOKYO. Most exhibitors in 2013 said that they were able to conduct business with international visitors as well, especially from other Asian countries such as Hong Kong, China, Taiwan, Singapore, Thailand, Malaysia and so on.

❋ Special Exhibit Plan for those looking for importers: "New Comers to the Japanese Market" Pavilion

We had many on-site meetings to close agency agreements. Now

we are conducting negotiations with 6 companies, in addition to

the one which already reached an agreement.

IDA RYOGOKUDO Sales Headquarter

Now discussions are proceeding with 8 companies from home and abroad, toward agency agreement for hotel/spa amenities. We

appreciate the show as the opportunity to see many products at a time,

especially those from overseas which are difficult to find elsewhere.

TOKYO MATSUSHIMA Sales Dept.

Retailers – Buyers from various retailers in Japan

COSME TOKYO gathers key buyers from various kinds of retailers sourcing new products, from major department stores and lifestyle shops to new channels becoming increasingly important – online/TV shops, etc.

We are conducting negotiations with 6 organic cosmetics

companies. First we are planning to make an order for USD 20,000 for a special event and then orders for over USD 100,000 within

a year.

SOGO & SEIBU Merchandise Dept.

We are planning a purchase for USD 60,000 within a year for

aroma and fragrance. Though we are an apparel company, we are

eager to source aroma products which match our brand image.

SANYO SHOKAI Store Business Dept.

Show Management invites powerful buyers and importers from Asian countries as

"Premium Buyers" and arranges meetings with exhibitors.

More than 100 meetings were arranged in 2013 and generated huge business opportunities.

❋ Invitation of Overseas Premium Buyers by Show Management

We are satisfied with our visit to COSME TOKYO.

We had 12 meetings during the show and investment for more than USD 500,000 in a year is expected.

THE DAIRY FARM GROUP [Hong Kong]

We are very satisfied. We conducted 15 meetings and found

interesting skincare products.

We are planning introduction as soon as possible after the show

with budget for more than USD 100,000.

PACODIS [Singapore]

After purchasing sample of anti-aging serum on-site, we are

considering order for USD 24,000 in a year. The show was very

fruitful to source products both for retail and for treatment.

SALON NOA Representative

We made selection for skincare and bodycare products effective

for skin regeneration. After trying samples, we are planning to

make orders for USD 18,000 within a year.

TORIDIA Representative/Therapist

<Department Store>-ATRE -DAIMARU MATSUZAKAYA DEPARTMENT STORES -HANKYU HANSHIN DEPARTMENT STORES

-ISETAN MITSUKOSHI -KEIKYU DEPARTMENT STORE -KEIO DEPARTMENT STORE -KINTETSU DEPARTMENT STORE

-MARUI -ODAKYU DEPARTMENT STORE -PARCO -SOGO & SEIBU -TAKASHIMAYA

-TOBU DEPARTMENT STORE -TOKYU DEPARTMENT STORE

<Lifestyle/Select Shop>-BAROQUE JAPAN -BEAMS -COSME CLINIC -ICL (Afternoon Tea) -ITS'DEMO

-LOFT -NEUVE A -SANEI-INTERNATIONAL (NATURAL BEAUTY BASIC) -SHIPS

-STYLINGLIFE HOLDINGS (PLAZASTYLE) -SUN SMILE -TOKYU HANDS -VILLAGE VANGUARD -WORLD

<Online Shop / Catalogue Retailer>-AMAZON -AEON DIRECT -BELLUNA -CECILE -DINOS

-GRAND MARCHE -IKIIKI -IMAGE -JAPANESE CONSUMERS' COOPERATIVE UNION

-JIMOS -JUPITER SHOP CHANNEL -NISSEN -PEACH JOHN -QVC JAPAN

-SENSHUKAI -SHADDY

<Drug Store>-COCOKARA FINE -MATSUMOTOKIYOSHI -SUGI HOLDINGS -SUNDRUG -TSURUHA HOLDINGS

<Mass Retailer>-AEON RETAIL -CAINZ -DON QUIJOTE -FAMILYMART -ITO-YOKADO

-SEVEN-ELEVEN JAPAN -THE DAIEI

Example of major retailers who visited COSME TOKYO 2013

Example of international retailers who visited COSME TOKYO 2013

87

新製品公開中New Product

ビジネスパートナー求む

Looking for Business Partners

COSME TOKYO14_BRC_E_P9_10_matsumoto(W420XH297)

Match-making services/tools with powerful visitors

“Matching System” – Visitors Search Engine

Through “Matching System”, exhibitors can reach the visitors database consisting of 2,000* highly motivated registrants. Their needs and budgets are revealed to you, as well as other information such as company name, position, visiting dates, etc. (*expected)

Meetings arranged with Premium Buyers

Show Management invites key buyers from top retailers and importers in other Asian countries and arranges meetings with exhibitors. More than 100 meetings were arranged in 2013.

VIP Reception Party for networking

The party is highly appreciated by exhibitors as an opportunity to build network with VIP visitors and introduce their products in a friendly atmosphere.

Extensive services/promotion to ma ximise your business opportunities

Extensive pre-show promotion to bring visitors to your booth

Other Support Services

❋ How to use Matching System

You can invite your important customers with

special privileges and use them as incentives

to visit the exhibition and your booth.

❋ VIP Guest Invitation System

Bilingual Signboards help you stand out in

the crowded aisles and lead your potential

customers to your booth.

❋ Bilingual Business Signboard Order/Download Service

Preparing local language speakers at your

booth is highly recommended.

❋ Interpreter/Translator Agent Introduction Service

Special discount rates for international

standard hotels close to the exhibition site

are available.

❋ Special Discount for Hotels

We are very satisfied with the service. Utilizing it, we got many inquiries from Hong Kong, Singapore, Thailand, etc. We are

expecting sales for USD 30,000.

MITOMO PROPS

We are expecting to close deals with companies from Singapore and Hong Kong. We scheduled a meeting with a major company from

Singapore. We would like to use the service again next year.

“e-Guidebook” ~Exhibitors/Exhibits Searching System~

“e-Guidebook” is an online show catalogue with active appointment function, which enables visitors to search exhibitors matching their needs and request appointments. By showcasing your products/services on it, you can maximise the number and quality of visitors to your booth.

Press Releases to deliver your information to major media

Show Management distributes press releases including your product information to approximately 5,000* editors/reporters in Japan and worldwide. It enhances your chance to be covered on media and helps your publicity.

(image)

(image)

<The system is subject to change.>

FREE FREE

FREE FREE

FREE

FREE

FREE

(*expected)

□ Skincare

□ Anti-aging

Serchresults

Search for your target customers by selecting products/services, etc.

Select potential customers from search results.

Check the visitors information and send appointment requests.

Receive repliesfix appointments for meetings at your booth!

…

We are happy to welcome you as an exhibitorand support your business expansion in Japan.

Contact Show Management Email: cosme-tokyo@reedexpo.co.jp

4

21

3

Comments from exhibitors who used the service (2013)

109

COSME TOKYO14_BRC_E_H1_4_matsumoto(W420XH297)

www.cosmetokyo.jp/en/

Dates: October 20 [Mon] – 22 [Wed], 2014

Venue: Tokyo B ig S ight , Japan

Organised by: Reed Exh ib i t ions Japan L td .

Concurrent Show:

EXHIBITING INFORMATION

—Japan's ONLY international exhibition specialised in COSMETICS

COSME TOKYO Show Management

Contact Show Management NOW for exhibiting

Attn: Fumiko Ichikawa (Ms.) Megumi Yanai (Ms.)

Reed Exhibitions Japan Ltd.

18F Shinjuku-Nomura Bldg., 1-26-2 Nishishinjuku, Shinjuku-ku, Tokyo 163-0570, Japan

WEB: www.cosmetokyo.jp/en/ TEL: +81-3-3349-8518 / FAX: +81-3-3349-8530 E-mail: cosme-tokyo@reedexpo.co.jp

A division of Reed Business

Registered in England, Number 678540

Exhibit at COSME TOKYO,

your best gateway to

the Japanese & Asian market!