EXECUTIVE COACHING SERVICES

“Coaching in its origin from sports was introduced to the management field in the 1950s. By the early 1990s, coaching emerged as a way to describe a specific set of managerial activities in business organisations. Coaching in management can be classified into two forms: executive coaching and managerial coaching. Both types of coaching have traditionally been regarded as a way to correct poor performance and to link individual effectiveness with organisational performance.”

Prof Sattar Bawany (2015)‘Creating a Coaching Culture: Leveraging on Corporate Coaching Skills’

in Leadership Excellence, Issue 02.15.

Executive Coaching is one of the fastest growing and most misunderstood profession of this decade. Coaching used to be an “executive perk” for large company executives to help them make better business decisions. Today, coaching is rapidly being recognised as one of the best strategic weapons a company can have in its arsenal.

Executive Coaching can be defined as a confidential, highly-personal learning process, involving action learning and working in partnership, combining an executive coach’s observations and capabilities with an executive’s expertise; the result is that the executive achieves better and faster results-oriented outcomes. It is therefore important to create a coaching environment that is founded on trust because in a normal working day, the executive works in a fast-paced, complex and pressured environment and there is little time to sit back and reflect on the range of issues facing him/her.

Executive coaching

Since 1982, Executive Development Associates (EDA) has pioneered and been a leader in creating custom-designed executive development strategies, systems and programmes that help clients achieve their strategic objectives and win in the marketplace. We work in partnership with our clients to make their executive development efforts successful by ensuring maximum leverage and bottom-line results. Our mission is to ensure that our client’s executive talent is a source of competitive advantage. 

We strategically link the coaching goals to the organisation’s business strategies. Executive Coaching facilitates individual learning and development for leaders in order to increase the velocity at which business results are achieved. In all of our executive coaching engagements, a collaborative partnership is created between the executive (coachee), the organisation, and the executive coach.

Executive Coaching is generally a 6 or 12 months process. The role of the coach is to help the client maximise performance. We do this by clarifying goals, developing action plans, acquiring new skills and eliminating obstacles that stand in the way of succeeding.

Partnership with Executive Development Associates (EDA)

EXECUTIVE COACHING SERVICES

• Coaches for C-Suite Executives: Coaching CEOs, Business and Functional Leaders.• Coaches for High Potential Leaders: Coaching Executives and Leaders  all the way down the

leadership pipeline.• Coach-the-Coach: Certifications for internal coaches for a specific organisation. This ensures that

coaching across the organisation is aligned with the business strategic objectives and the coaches all follow a similar process.

• Organisation-wide Executive Coaching Programs: Design and coordination of such programmes so as to ensure an effective use of the company’s resources. Coaches are chosen and trained as well as processes are set for decision-making, tracking and reporting of development metrics.

Apart from the above Executive Coaching Services, we also design and deliver customised Managerial Coaching Skills Workshops for organisations keen to develop a Corporate Coaching Culture.

Our Executive Coaching is a comprehensive solution delivered by peer-level coaches who, like your executives, are accountable for achieving results for your organisation. Our team of experienced executive coaches utilises a proven four-step process (A.D.A.M.) that is firmly grounded in leadership development best practices.

Assess: Through a series of assessment and information gathering from various stakeholders, the coachee determines how the performance links to current business goals.

Debrief: The coachee will be provided with feedback based on the results of the assessments and with the support of the Coach will develop a Development Plan which will enable coachee to determine what to do to close the gaps in their leadership capability. The Sponsor will sign off the Development Plan to ensure that there is alignment to the business objectives.

Action Plan: The Coachee will implement the Development Plan by taking well-defined action steps and regular feedback during scheduled coaching sessions with the Coach which enables the Coachee to move toward measurable goals.

Measure: A full evaluation of the coaching process and engagement based on the agreed success metrics at the beginning of the assignment yields objective measures of business results and professional outcomes for both the organisation and the coachee.

Executive Coaching Services

A.D.A.M. Coaching Methodology:

Centre for Executive Education Pte. Ltd.259 Tampines Central, Singapore 915209 | Tel : +65 6789 0977 | Fax : +65 6789 0911Email : enquiry@cee-global.com | Website : www.cee-global.com

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MASTERCLASS SERIES ON TRANSFORMING NEXTGEN LEADERSDeveloping future leaders towards meeting complex business challenges in the VUCA world

“It is evident that conventional leadership development practices are no longer adequate. Organisations globally need to incorporate the next generation leadership competencies in order to address the development needs of their rising leaders. This expanded group of upcoming leaders need to have a broader skillset, one that equips them to think and act globally in a VUCA business environment.”

Prof Sattar Bawany (2016)Co-Author of ‘2016 Research on Trends in Executive Development: A Benchmark Report’

The rapidly evolving demands of the 21st century include everything from climate change to demography, shifting customer requirements and expectations, the rise of technology, globalisation, new markets, and new attitudes to work. In essence, the heart of the managerial challenge that confronts today’s managers is learning how to lead in situations of ever greater volatile, uncertain, complex and ambiguous (VUCA) globalised business environment, allied with the needs to deal with scale, complexity and new organisational forms that often break with the traditional organisational models and structures within which many have learned their ‘managerial trade’. Henceforth the ongoing assumption that past experience is the key for future managerial success is more open to scrutiny than ever.

VUCA is an acronym that emerged from the US military in the 1990s. It describes the “fog of war” — the chaotic conditions that are encountered on a modern battlefield. Its relevance to leaders in business is clear, as these conditions are highly descriptive of the environment in which business is conducted every day. Leading in a VUCA world not only provides a challenging environment for leaders to operate and for executive development programmes to have an impact but it also provides a much-needed range of new competencies.

Leading in a VUCA World

The new reality results in the heightened level of awareness that different set of capabilities are needed to succeed. In particular, leaders today must deal with:

• Volatility in economic conditions, including a slowly recovering economy and looming interest rate increases, and changing customer requirements.

• Uncertainty brought about by increasing globalisation, as well as regulatory and legislative changes.

• Complexity driven by revolutionary technology changes impacting organisational products, and ongoing demand for increased innovation in a climate of rapid technological evolution.

• Ambiguity brought about by the generational shift accompanied by Baby Boomer retirements and NextGen Leaders rising to take more and more senior roles. All of these factors combine to create an extremely dynamic climate that puts pressure on leaders to excel.

MASTERCLASS SERIES ON TRANSFORMING NEXTGEN LEADERSDeveloping future leaders towards meeting complex business challenges in the VUCA world

The Masterclass Series of Leadership Development Programmes with its various modules and content is proven in its success. It is based on our extensive experience globally with a broad range of businesses across diverse industries, on contemporary, proven frameworks and approaches that transform the culture and the leaders and managers of a business from “Good to Great”!

The programmes incorporate a number of unique features and work on a number of levels. It is specifically aimed at enhancing and developing the skills, knowledge and behaviours of the participants – both individually and as a group. At all times the focus of every interaction is about action – participants will be impacting on their people, their organisation and, most importantly – themselves!

The participants will develop their understanding of Leadership Effectiveness and how it will lead to creation of a sustainable competitive advantage for their respective organisations through the development of an organisational climate that enhance employee engagement and productivity.

About the Masterclass Series

The Masterclass series includes the following:

Programme 1: Developing High Performance Organisations with RBL Framework

Programme 2: Leading in a VUCA World with Cognitive Readiness

Programme 3: Building & Leading High Performance Teams

Programme 4: Developing Corporate Coaching Culture

Programme 5: Inspiring the Future Workforce (Gen Y and Z)

Programme 6: Winning the War for Talent 2.0

Centre for Executive Education Pte. Ltd.259 Tampines Central, Singapore 915209 | Tel : +65 6789 0977 | Fax : +65 6789 0911Email : enquiry@cee-global.com | Website : www.cee-global.com

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“There are two things we can say with certainty about the future: it will be different, and it will surprise. Now, more than ever, leaders at all levels have to navigate unfamiliar, challenging times, a quickening pace of change, increasing expectations, and a rising tide of rapidly-evolving conditions. This new and different world, characterised by a highly disruptive, volatile, uncertain, complex and ambiguous (VUCA) business environment, is challenging leaders to find new ways to lead their organisations and achieve sustained success. As a result of these circumstances, there is a thirst for next generation of leadership with the new set of competencies and skills, yet leaders face a whirlwind environment laden with remarkable opportunities and daunting challeng-es through which to lead their people and organisations.”

- Prof Sattar Bawany (2016)2016 Trends in Executive Development: A Benchmark Report

Leading in the future have seen a common theme emerge - managing challenges in a business environment that is disrupted and predominantly digital. Technological advancements in artificial intelligence, robotics, sharing platforms and the Internet of Things are fundamentally altering business models and industries. These changes are often not only alien to businesses; they are taking place at unprecedented speed.

The Centre for Executive Education (CEE) is pleased to present this Leadership Masterclass Series which is designed to develop develop the participant’s self-awareness and skills and asks the crucial questions about leadership in today's organisations:• How do we equip and transform the next generation of leaders with the relevant skills and competencies to meet these

challenges? • How do we continue to engage and motivate our team to succeed in this chaotic world?• What kind of leadership styles and approaches do people respond to? • How can we improve the quality of leadership pipeline (next generation) in your organisation?The next generation leaders need to develop a high-performance culture where their people value themselves, each other, their organisation and customers. Everyone understands how their work makes a difference and this helps to build a commitment to higher standards where everybody is always looking to do things better with cognitive readiness (unique integration of innovative and critical thinking skills along with emotional and social intelligence competencies). It requires awareness and practice.

Why should you attend?A Series of highly practical Leadership Masterclass programmes, dedicated to developing leadership skills for Board, C-Suite and Senior Level Leaders operating in today’s disruptive VUCA world.

What do you gain?• Extensive resource materials which includes over 60 Videos, 65 research reports, white papers and published articles

related to the theme of the Masterclass Series. • The programme is designed to provide business and functional leaders with a platform to develop from being good to great.• The participants will learn thought-leadership concepts, tools and techniques as well as best-in-class practices of leading

organisations who have been successful in driving organisational & leadership excellence.• The programme incorporate a number of unique features and works on a number of levels. It is specifically aimed at enhancing and developing the skills, knowledge and behaviours of the participants.

www.leadership-masterclass.com

The Leadership Masterclass SeriesThe following series of Masterclass are being offered in response to the market needs to ensure that their managerial leadership team possess the right competencies and skills to successfully adapt to new realities when leading in a disruptive, VUCA business environment.

Masterclass 1: Leading in a VUCA World: Demystifying the characteristics of the VUCA World.

Masterclass 2: Leadership Challenges of a VUCA World: Understanding and meeting the managerial challenges in leading in this new business environment.

Masterclass 3: Developing Cognitive Readiness Competencies: Leveraging and developing this next genera-tion of leadership competencies to succeed in this disruptive VUCA World.

Masterclass 4: Developing Emotional & Social Intelligence (ESI) Competencies: Application of the ESI Compe-tencies in leading and engaging the team to achieve organisational success.

Masterclass 5: Results-Based Leadership™ (RBL) Framework: Adopting a proven ‘employee first’ approach to transforming a high-performance organisation.

Masterclass 6: Winning the War for Talent 2.0: Achieving sustainable competitive advantage by developing the next generation of leadership pipeline.

Masterclass 7: Managerial Coaching for Success: Leveraging on a proven coaching model to develop your repertoire of leadership style in engaging and motivating the team to success.

Masterclass 8: Inspiring Your Multigenerational Workforce: Understanding the leadership qualities expected by each generation of the employees (including Gen Y and Z).

Masterclass 9: Building High-Performance Teams with SCORE™ Framework: Leveraging a proven framework in developing a collaborative, ‘silo’ free, trust-based partnership.

Bonus Masterclass: Developing Your Blueprint for Leadership Success: Ensuring the “Return-of-Investment” (ROI) in this programme by implementing the action plan at the workplace.

Professor Sattar Bawany is the Chief Executive Officer & Certified C-Suite Master Executive Coach of the Centre for Executive Education (CEE). He is concurrently the Managing Director as well as Master Executive Coach & Facilitator with Executive Development Associates (EDA) Asia Pacific as well as the Strategic Advisor & Member of International Professional Managers Association (IPMA) Board of Trustees and Governing Council.

He has over 30 years’ international business management experience, including 20 years in executive coaching, group facilitation, and leadership development and training with global management consulting firms. In addition to his business and consulting career, Prof Bawany has over 20 years of concurrent academic experience as an Adjunct Professor teaching senior executives international business strategies and human resource courses at various leading universities. He is currently the Adjunct Professor of Organisa-tional Leadership and a Member of the Advisory Board of Curtin Graduate School of Business (CGSB), Curtin Business School of Curtin University, Australia.

Prof Bawany is a Fellow of International Professional Managers Association (IPMA) and The Chartered Institute of Marketing (CIM). He is a Professional Member of the Society of Human Resource Management (SHRM) and the Chartered Institute of Personnel and Development (CIPD). He is also a Practising Member of the International Coaching Federation (ICF) and International Association of Coaching (IAC).

Centre for Executive Education Pte. Ltd.259 Tampines Central, Singapore 915209 | Tel : +65 6789 0977 | Fax : +65 6789 0911Email : enquiry@cee-global.com | Website : www.cee-global.com

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www.twitter.com/cee_global www.instagram.com/cee_global

Meet The Faculty: Prof Sattar Bawany

Taurus Wealth Advisors Pte Ltd | 3 Pickering Street #01-70 China Square Central Singapore 048660| Tel No. 6222-1651

24 November 2015 Prof Sattar Bawany Chief Executive Officer, CEE Global C-Suite Master Executive Coach, EDA Asia Pacific CENTRE FOR EXECUTIVE EDUCATION (CEE) 259 Tampines Central Singapore 915209 Dear Prof Bawany C-SUITE EXECUTIVE COACHING SUPPORT You have been instrumental in providing me with a sounding board for strategic decision making during a time when significant changes were occurring that affected our entire organization. Your experience provided me the benefit of being able to work through important decisions and plans in advance of exposing them to our Board and the executive management team. During these times of radical change within our business, your coaching was very valuable to me as we moved the company in the right direction. I would recommend you as an Executive Coach to any CEO or C-Suite leaders for your ability:

1) to probe for what is really important, 2) to listen carefully and non-judgmentally then explore suggestions for actions that were apparent

but only became very clear after discussions with you 3) to stay focused on what is most important for the Company as a whole and achieve sustainable

organisational results, through the actions of the CEO I have walked away from our engagement with a treasure trove of actions that will drive my approach for a long time to come. Thank you. Yours sincerely TAURUS FAMILY OFFICE Mandeep Nalwa Chief Executive Officer

r*prasaranaPrasarana Malaysia Berhad (467220 -U)

(Formerly known as Syarikat Prasarana Negara Berhad)B-20-1, Level 20, Menara UOA Bangsar, No.5, Jalan Bangsar Utama 1, 59000 Kuala Lumpur.

Tel : 03-2299 1999 / 2287 5959 Fax : 03-2299 1919 Website : www.myrapid.com.my

Our Ref : PRASARANA/GMD/013-2014

26 August 2014

Prof Sattar BawanyChief Executive Officer, CEE GlobalC-Suite Master Executive Coach, EDA Asia PacificCENTRE FOR EXECUTIVE EDUCATION (CEE)259 Tam pines CentralSingapore 915209

Dear Prof Bawany,

EXECUTIVE COACHING SUPPORT FOR PRASARANA MALAYSIA BERHAD'S(PRASARANA) SENIOR LEADERSHIP TEAM

We would like thank you for the excellent partnership over the past year in deliveringthe executive coaching support for our Senior Leadership Team (SLT).

The "Managerial Coaching Skills" Workshop which you had successfully facilitatedhas allowed the SLT members to leverage on a fully developed coaching modelwhich enable them to immediately implement in the workplace resulted in thedevelopment of a coaching culture within Prasarana.

The Group Executive Coaching sessions as well as Individualised ExecutiveCoaching for selected members of the SLT members have raised their standards forconstructive, collaborative conversations with their respective teams, and they havedeveloped practical, business-based skills and competencies. This has not onlyshaped the individual leader's performance but also, increasingly build broaderorganizational capacity.

I highly recommend you as an Executive Coach to any organisation that requireseffective executive development support for their senior leadership team.

Thank you.

Yours sincerely,PRASARANA MALAYSIA BERHAD

DATO' SRI SHAHRIL MOKHTARGroup Managing Director

tprasarana Group I ri prime pride r'rapidbus rapidrail

February 27, 2015

Dear Professor Bawany,

Over the past six months, it has been a pleasure to work with

you as an executive coach for our regional sponsorship sales

director.

You have a high degree of emotional intelligence and deep

understanding of the difference between leadership and

management. These are often the traits that are so hard to

teach to new managers and you certainly have a knack for

communicating the often subtle differences.

I look forward to working with you on this and in our

corporate governance training in the future.

Sincerely,

Diana David

Regional Director, Corporate Development

Financial Times Asia

59F The Center | 99 Queen’s Road Central | Hong Kong

HRM Asia Pte Ltd.

121 Telok Ayer Street, #02-01, Singapore 068590

Tel: (65) 6423 4631 Fax: (65) 6423 4632

http://www.hrmasia.com.sg

1

11 March 2015 Professor Sattar Bawany Chief Executive Officer & C-Suite Executive Coach CENTER FOR EXECUTIVE EDUCATION (CEE GLOBAL) Dear Professor Sattar Bawany, LEARNING & DEVELOPMENT WORKSHOP 2015 I would like to extend my heartfelt appreciation to you for delivering an engaging and informative workshop titled “Essential Coaching and Mentoring Tools and Techniques for Workplace Success” on 22 January 2015. 2. The delegates have benefitted from your insights, knowledge and experience. Your professionalism, delivery and ability to engage with them were exceptional. They find the contents to be relevant and educational. 3. Thank you for contributing your time and making our event a great success. We look forward to your continuous support. Yours Sincerely,

Kaveri Ayahsamy Executive General Manager HRM Asia