EXCLUSIVE FRANCHISE OPPORTUNITIES

2

OWN A REMARKABLERESTAURANT FRANCHISE THAT HAS A

LOWER INVESTMENT,HIGHER AVERAGE TICKET, ANDBETTER SALES-TO-INVESTMENT RATIOTHAN TGI FRIDAYS, CHILI’S, APPLEBEE’S,BUFFALO WILD WINGS, AND TEXAS ROADHOUSE

2

3

THE LEGENDFor almost 30 years my

grandfather ran a modest little

corner tavern.

Throughout his time, this little

corner tavern acquired quite a few

regulars. But one of those regulars

became a legend. My grandfather

said this man wasn’t the average

customer. He only came in a

couple of times a week and it was

always between the hours of 4

p.m. and 6 p.m. He had done it

for so many years it became a

tradition. The same thing each

time… he’d come in, have a seat

and place his order. He would

always tell the bartender, “I’m only

going to have one, so make it a big

one.” Over the years of him coming

in to grandfather’s place and

performing his ritual, he eventually

became known as Big Whiskey.

As my grandfather tells it, Big

Whiskey was the kind of man who

always had the right thing to say

at the right time, whether it was a

joke, story or toast. Everyone knew

if he was in the restaurant it was

going to be a good night.

I’m not quite sure where he is

today. He could still be sitting in

a tavern somewhere with his one

drink in hand, who knows. Regard-

less of who you are and where

you’re from, I’ve come to believe

that there’s a little of Big Whiskey

in all of us. So, come on in and live

down your story and a drink.

— PAUL SUNDY, FOUNDER & SENIOR VICE PRESIDENT OF OPERATIONS

THE ORIGINAL BIG WHISKEY’S

ESTABLISHED JULY 4, 2006

DOWNTOWN SPRINGFIELD, MO

4

Big Whiskey’s American Restaurant & Bar is starting to gain recognition all across the country as a fresh, new franchise opportunity with excellent mass appeal.

We just celebrated our 11-year anniversary of the first BW opening in downtown Springfield, MO. Over the last decade, we’ve grown to 8 locations by building a loyal following of guests from all ages and walks of life. How? By offering excellent food and drinks moderately priced and served by well-trained, friendly people in a fun, relaxed atmosphere.

So what makes Big Whiskey’s different than other casual dining restaurants? By working for other national chains, our founders realized they could offer better quality food and larger portions at competitive prices, served in a dynamic environment that truly makes every guest feel welcome. Our unique bar experience is legendary.

HERE’S HOW:

We celebrate sports but we’re not a sports bar. We celebrate our excellent bar products, but we’re not a bar. We’re a restaurant that does all that with a strong EBITDAR percentage that outperforms many competitors. Ask for a copy of our franchise disclosure document and learn details on why Big Whiskey’s is growing.

THIS ISBIG WHISKEY’S

“Big Whiskey’s is a company that really has its act together. Not every business can be franchised,

most don’t have an idea what it’s going

to take. They’ve taken the trouble

to do things right, dotting every I and

crossing every T.”

— MARK SIEBERT, IFRANCHISE GROUP

CEO

5

121%RED ROBIN

50% 100% 150% 200%

161%

128%BUFFALO WILD WINGS

104%APPLEBEE’S

96%CHILI’S

125%SEGMENT AVERAGE

95%TGI FRIDAYS

130%TEXAS ROADHOUSETEXAS ROADHOUSE

2

SALES TO INVESTMENT RATIO3

Sales to Investment—gross sales ÷ investment cost (%). One of the highest in the industry.

LABOR3

Big Whiskey’s compares extremely well with other casual dining restaurants and, in many costs and revenue categories, exceeds both the industry segment average and our direct competitors. As we grow, these numbers will only get stronger placing us at the forefront of affordable and profitable chains.

HOW WE STACK UP

25%

SEGMENTAVERAGE

26% 27% 28% 29% 30% 35%31% 32% 33% 34% 36%

30.5%

34.5%

32.0%

31.5%

31.2%

28.0%

34.0%

32.8%

31.5%

32.3%

1

1 Data through 2017 calendar year for 5 stores (3 in Springfield, 1 in Ozark and 1 in Branson).

1

2

1

2

2 Data excluding the first BW (downtown Springfield) which is only 3,200 sq.ft., not a typical footprint for future BW’s.

6

AVERAGE TICKET

$22.25

$12

$14

$16

$18

$20

$22

$18.75 $17.75 $16.68 $15.26 $13.75 $13.05 $12.99

SEGMENTAVERAGE

17.6

3$17.56$23.63

1

$242

INVESTMENT PER SQUARE FOOT 3

$100

$200

$300

$500

$400

$ 227

.33

$ 470

.20

TGI F

RIDA

YS

$ 441

.30

CHIL

I’S

$ 420

.80

APPL

EBEE

’S

$ 443

.70

RED

ROBI

N

$ 445

.30

SEGM

ENT A

VERA

GE

$ 425

.00

BUFF

ALO

WIL

D W

INGS

$ 501

.40

TEXA

S RO

ADHO

USE

TEXA

S RO

ADHO

USE

1

With a flexible footprint and low initial investment, you have an immediate competitive advantage.

3

1 Data through 2017 calendar year for 5 stores (3 in Springfield, 1 in Ozark and 1 in Branson).

1

2

1

2

2 Data excluding the first BW (downtown Springfield) which is only 3,200 sq.ft., not a typical footprint for future BW’s.

7

19.5%

SEGMENTAVERAGE

18.1%16.8% 18.5% 19.8%16.2% 16.3% 19.8%18.1%

1

18.5%

2

EBITDAR%3

INVESTMENT COST (NO LAND)3

BW: 5 units, Chili’s: 1600+ units, TGI Friday’s: 900+ units, Texas Roadhouse: 460+ units, Applebee’s: 2000+ units, Ruby Tuesday’s: 700+ units, Red Robin: 600+ units, Buffalo Wild Wings: 1100+ units

Earnings before interest, taxes, depreciation, amortization and rent.

26.5%

APPLEBEE’S

26.6%

CHILI’S

27.0%

TGIFRIDAYS

30.0%

BUFFALOWILD WINGS

32.8%

TEXASROADHOUSE

27.5%

RUBYTUESDAYS

27.1%

SEGMENTAVG

1

2

COST OF GOODS SOLD3

$2,742,500

$3,910,000

$3,197,500

$2,757,000

$2,550,000

$2,276,400

$2,771,067SEGMENTAVERAGE

1 Million 2 Million 3 Million 4 Million

1

The lowest cost of entry among our competitors and far below the industry segment average.

1 Data through 2017 calendar year for 5 stores (3 in Springfield, 1 in Ozark and 1 in Branson).

1

2

1

2

2 Data excluding the first BW (downtown Springfield) which is only 3,200 sq.ft., not a typical footprint for future BW’s.

$1,424,000

30.5%

30.6%

8

Restaurant franchises are not all created equal. At Big Whiskey’s American Restaurant & Bar, we pride ourselves on doing things bigger and better while sustaining an outstanding return on investment.

In our markets, BW’s hospitality and food are legendary among families, singles, couples and groups of all ages. An independent research company recently surveyed an age/sex cross section of regular and new customers at 5 Big Whiskey’s locations.

When asked what they enjoy most about Big Whiskey’s, the top 3 responses were: 1. food quality/generous portions 2. fun vibe in the bar 3. happy hour/late night hangout

That’s why we focus on great food and entertainment all the while staying true to the age-old traditions of maintaining the highest standards of quality — from our kitchen, our bar and our people. That’s why the legend continues to grow.

WHY YOU SHOULD PARTNER WITH

9

Our Unique Formula That Delights Every Guest

We’ve channeled our years of experience in the

restaurant and bar industry into building a concept

that stands out in the crowd, while never forgetting

that it’s the support of new and loyal customers that

truly makes us who we are. Our premium quality menu

items range from hand-cut steaks, pastas, appetizers,

salads, soups, kid’s meals and sandwiches to craft

burgers — plus a full bar featuring over 100 whiskeys

and at least 20 beers on tap!

We are now awarding enthusiastic, qualified franchisee

candidates the chance to pursue an incredible

opportunity in the casual dining industry. Combine

our proven systems with your skills and drive and

you can own a unique concept that has been refined,

market-tested, and recognized time and time again

for excellence. With our 4 Opportunities Method, we

offer guests exceptional food and drinks in a balanced,

appealing environment for lunch, happy hour, dinner

and late night.

LUNCH ................. 29.4%HAPPY HOUR ........ 19.5%DINNER .................47.4%LATE NIGHT ............ 3.8%

SALES BY TIME OF DAY 2

Become a Legend in Your Own Market

As a Big Whiskey’s franchise partner you can proudly own a dining destination that features

multiple ways to please your guests — and multiple ways to build your bottom line.

Best of all, you can do it with confidence, backed by a founding team that is committed to the

support of its’ franchisees. We’ve worked hard these last 10+ years refining our processes

and systems — bank on our experience and you too can live the Big Whiskey’s dream!

10

YOUR BIG WHISKEY’S TEAMDEDICATED. PASSIONATE. EXPERIENCED.

When you become a Big Whiskey’s franchisee, you’re not just acquiring our unique concept, systems and brand. You’re also investing in the people that make Big Whiskey’s one of the hottest restaurant franchises on the market today. Nimble, forward-thinking, hard-working, skilled, creative, energetic.

This team has decades of experience in operations, management, marketing, legal, accounting and franchising for such companies as TGI Fridays, Domino’s Pizza, Einstein Bros. Bagels, Cheddar’s, Shoney’s Big Boy, Ruby Tuesday, KFC, Levi Strauss and Herschend Family Entertainment.

Austin Herschend – President, Paul Sundy – Founder/Senior VP of Operations,

Randy Gildehaus – Founder, Mike Heslin – Founder/Senior VP of Finance and Jameson Clark – VP of Sales

OPERATIONS AND MARKETING CREW

11

SEPTEMBER Founders finalize Big Whiskey’s concept

DECEMBER BW reaches $1mil in annual revenue

OCTOBER BW reaches $2mil in annual revenue

DECEMBER 3rd location opens in Springfield, MO

FEBRUARY Officially starts to offer franchises

MAY 5th location opens (Branson, MO)

SEPTEMBER 1st franchisee joins BW family (Bentonville, AR)

JULY Founders open 1st BW in Downtown Springfield, MO

NOVEMBER 2nd location opens in Springfield, MO

NOVEMBER BW reaches $5mil in annual revenue

MARCH Founders start to explore franchising

JUNE 4th location opens in Ozark, MO

APRIL 2nd franchisee joins BW family in Kansas City, MO

MAY Served 1 million guests in 12-month period

JUNE BW reaches $10mil in annual revenue

JULY Celebrates 10th

Anniversary of 1st store opening

FROM HERE...

...AND BEYOND

MARCHBW franchise opens in Bentonville, AR

MAYBW franchise opens in Lee’s Summit, MO

JUNEBW inks two-store franchise deal for Las Vegas

AUGUST1st freestanding BW opens in Republic, MO

SEPTEMBERTwo-store franchise deal signed for Birmingham, AL

JULY 7th location opens in Overland Park, KS

NOVEMBER 8th location opens in Nixa, MO

13

“We’ve been working with Big Whiskey’s for many years as their primary food supplier. As they have grown, US Foods has made a commitment to provide them with the highest quality foods at our most favorable pricing. We’re excited about continuing this relationship both with company-owned locations and their franchisees. Big Whiskey’s has a bright future and with our nationwide distribution network we’re positioned to partner with them to enhance their expansion.”

— JOHN ACHURCH, US FOODS VP

Big Whiskey’s success is due in part to the thousands of loyal guests who enjoy our restaurant & bar so much they become regulars. Such is the case with Rob Hall and Allison Ehelebe of Branson.

“We used to go to another restaurant, that is until you opened Big Whiskey’s, and now it’s our favorite place by far,” Rob explained. “Yeah, we love the food but it’s the combination of the atmosphere and your people that really won us over.”

Allison loves the variety of the food, “especially the wraps, salmon and salads… we’ve never had a bad meal here.” They both heard of Big Whiskey’s in Springfield but never dined with us until we opened in Branson. “We live and work in Branson and we’re so happy you opened here — we feel right at home. The service is awesome and having all these TV’s to watch sports just adds to the reasons we love this place.”

— ROB HALL AND ALLISON EHELEBE, BW DEVOTED CUSTOMERS

WE COULDN’T HAVE SAID IT BETTER...

“I started working for Big Whiskey’s at the downtown location in 2010 as a server, then as a bartender. The first thing I noticed was how much the owners really care for all the employees and how they inspire us to better ourselves — even as we’ve grown they make each of us feel important. I’ve worked for other restaurants that didn’t do that. Now, as a bar manager, I’ve gotten the opportunity to train people at other Big Whiskey’s which has helped me in so many ways personally. Over the years many of my regular customers have become good friends, almost like family, and so have my co-workers. What makes us so popular is, without a doubt, how we give our guests a wonderful experience overall, not just great food & drinks. I think that’s why they keep coming back — it’s the atmosphere in here that makes everyone feel so good.”

— BETHANY CAMPBELL, BW HEAD BARTENDER

14

A franchise network only succeeds when the franchisor is experienced, dedicated and selfless when it comes to supporting its partners. Here’s a brief summary of what you can expect from the Big Whiskey’s team.

Site Selection and Build-Out AssistanceOur franchise team will provide experienced guidance in the selection of your Big Whiskey’s site and we’ll advise you in the design and build-out of the restaurant, including prototypical architectural plans.

Complete Pre-Opening TrainingComprehensive training (classroom and hands-on) is held both at a corporate location and on-site at your restaurant to ensure you and your staff are fully ready before your grand opening.

Our Confidential Operations ManualYou’ll receive a copy of our detailed reference guide including exclusive recipes, kitchen prep steps, quality control guidelines, job descriptions, and much more.

Ongoing Training and Field SupportWe’ll send representatives out to visit you on a regular basis and provide remote support whenever you need it.

Purchasing and Supplier AssistanceYou’ll have access to our most reliable providers with negotiated pricing and terms for key products and supplies. We have contracts with such suppliers as US Foods and Coca Cola where you can buy direct at preferred pricing with no mark up from us.

Marketing GuidanceFrom logos and templates to review of marketing materials and presence on our corporate online resources — we’ll help with initial and ongoing promotion of your restaurant. We’re committed to ensuring your grand opening is a huge success and we’ll provide the support you need.

WE’VE GOT YOUR BACK

15

WE’RE LOOKING FOR YOU

A franchisor is only as successful as the network of its franchisees. Do you meet the following requirements?

• Minimum $300,000 liquid capital or access to funds to properly finance your operation

• Restaurant experience preferred but not mandatory

• Enthusiastic attitude

• Flexible, detailed and driven

• Willing to invest the time to make your BW successful

• Passion for the Big Whiskey’s brand

Then become a legend in your own market!

16

INSIDE AND OUT,

EVERYONEBIG WHISKEY’S APPEALS TO

Prototype Exterior Design

17

Our success is based on more than just great food,

drinks and service. Big Whiskey’s appeal extends to our

classic yet modern exterior and our welcoming interior.

Guests enjoy an informal ambiance filled with comfortable

booths, private dining spaces and an attractive bar area.

Our spacious patio is a favorite gathering place and with

more than 25 flat screens there’s not a bad seat in the

house. Most of our competitors focus on just one aspect of

the restaurant experience — Big Whiskey’s formula covers

all the bases setting us apart from the typical sports bar or

casual dining establishment.

Prototype Interior Design

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MENU SALES

WINGS

9.3%

BURGERS/ SANDWICHES/WRAPS

26.6%

APPETIZERS

20.2%

ENTREES

28.5%

salads/soups

7.9

kids meals2.7

sides/desserts

2.8

18

• Low investment requirements

• Flexible footprint

• 10 years of tested operational systems

• Unique branding opportunity

• Broad demographic appeal

• Outstanding return on investment

• Strong sales in all 4 dayparts — lunch, happy hour, dinner, late night

• Solid supplier partnerships

• Awesome atmosphere that combines the best attributes of a sports bar, entertainment hub and excellent dining

• Diverse menu perfect for any time, every time

• Community-oriented marketing strategy

GREAT MEALS AREN’T MADE, THEY’RE BUILT.”™

WHY BIG WHISKEY’S WORKS

19

Founded: 2006

Headquarters: Springfield, MO

Company Units: 8 (as of November 2018): 3 in Springfield, MO, 1 in Ozark, MO, 1 in Branson, MO, 1 in Republic, MO, 1 in Nixa, MO, 1 in Overland Park, KS

Franchise Units: (as of February 2017) Bentonville, AR (opened March 2017), Kansas City, MO (opened May 2017)

Leadership: Austin Herschend, President; Paul Sundy, Founder & Senior VP of Operations; Mike Heslin, Founder & Senior VP of Finance; Jameson Clark, VP of Sales, Jeremy Heslin, VP Legal & Accounting; Matt Caetano, VP of Operations; Laura Head Elliott, Director of Marketing

Industry Segment: Casual dining, themed casual dining

Primary Competitors: Applebee’s, Chili’s, Buffalo Wild Wings, Fridays, Texas Roadhouse, Ruby Tuesday, BJ’s Brewhouse

Industry Affiliations: IFA, VetFran, Franchise Registry

Menu Items: Hand-cut steaks, salads, appetizers, craft burgers, sandwiches/wraps, pastas, street tacos/quesadillas, soups, kid’s meals, desserts

Featured Beverages: 20+ beers on tap, over 100 whiskeys, full bar, wine, tea, fountain drinks, coffee

Interior: 25+ large HD TV’s, comfortable seating, private dining area(s)

Open Hours: 11 a.m. to late close, 7 days a week

Daypart Mix: Lunch 29. 4%, happy hour 19.5%, dinner 47.4%, late night 3.8%

Menu Mix: Entrees 28.5%, burgers/sandwiches/wraps 26.6%, appetizers 20.2%, wings 9.3%, salads/soups 7.9%, sides/desserts 2.8%, kid’s meals 2.7% 2

Average Ticket: $23.63

EBITDAR: 18.5%

Labor: 30.5%

COGS: 30.6%

Square Footage: 3,200 – 6,200

Investment Cost (no land): $755,500 – $1,424,000

Franchise Fee: $50,000

Royalty: 5% of gross sales

National Marketing Fund: 1% of gross sales

JUST THE FACTSBourbon, the

distinctly American corn-based

whiskey, is on the rise. Through a combination of

the growing craft spirits category,

savvy marketing, the cocktail culture

sweeping the nation’s nightlife scene, and

a rise in interest from Millennials and

women, whiskey is one of the fastest-

growing categories in the alcohol beverage

world. Given the high profitability of

cocktails, that gives bourbon/whiskey great potential as a moneymaker for

restaurants and bars.

— NATION’S RESTAURANT NEWS, 6/27/16

20

WHERE TRADITIONS ARE JUST AS IMPORTANT AS TRENDS.”™

21

“We have a philosophy here

at Big Whiskey’s American

Restaurant & Bar that

traditions are as important

as trends. We believe in

offering all our guests the best

food, beverages and service —

like traditional neighborhood

restaurant/bars did in times

past. We pride ourselves on

having superior food quality,

celebrated bar products and

friendly faces to serve you day

or night. We’ve created an

atmosphere that is fun and

welcoming for all ages. We also

stay fresh and flexible to satisfy

the ever-changing tastes of our

customers. Once you visit a

Big Whiskey’s, you’ll come

back again.

— AUSTIN HERSCHEND, PRESIDENT

Big Whiskey’s Franchising, LLC315 Park Central EastSpringfield, MO 65806417.863.2929www.bigwhiskeysfranchise.comTom Sampson, tsampson@bigwhiskeys.comMick Riddiough, mriddiough@bigwhiskeys.com

1 Data through 2016 for 5 stores (3 Springfield, 1 Ozark, and 1 Branson). 2 Data excluding the first BW (downtown Springfield) which is only 3,200 sq.ft., not a typical footprint for future BW’s. 3 Competitor and segment averages for fiscal 2016 from Restaurant Research LLC ‘Concept Benchmark Report’

Figures in this document represent information published in Item 19 of the April 2017 Big Whiskey’s American Restaurant & Bar Franchise Disclosure Document for 5 company stores through 2016. A franchise performance may differ from the represented performance in this document. This offering is made by prospectus only. This document is not intended as an offer to sell or the solicitation as an offer to buy a franchise. Currently the following states regulate the offer and sale of franchises: New York, Illinois, Washington, North Dakota, South Dakota, Indiana, Michigan, Virginia, Minnesota, Hawaii, Rhode Island, Maryland and Wisconsin. If you are a resident or want to locate a franchise in one of these states, we will not offer you a franchise unless or until we have complied with applicable disclosure requirements and registration in your state. If you want to locate a franchise in one of these states please address correspondence appropriately. Franchise offerings are made by franchise disclosure document only.