Exchange How Sony BMG reach their audience.

Sony BMG have different methods of selling their products to audiences. A selection of places in which they are sold is –

Sainsburys Zavvi online Play.com Itunes Asda Morrisons Hmv Ebay

We did a case study on Justin Timberlake to explain Exchange.

A major label like Sony, often sign artists for 6-8 records rather than for so many years.

10-15% of the bought CD’s, suggested listed price, goes to the artist. Everything else goes to the company, Sony. Although this seems a lot of money going to Sony, they pay for the distribution and the creating of music.

Products by Justin Timberlake

2 Albums 3 DVD’s 3 concert tours

12 movies

3 TV programs

Magazine dealsCalendar

Merchandise

A collaboration between the two artists, for example Ciara and Justin Timberlake, each artist gets a different cut due to there individual contracts. Sony takes a cut from both artists.

Sony ensure that they reach their target audience through exchange, by ensuring that they distribute their products to the right markets. To attract the correct and appropriate age groups.

Gigs

They sell tickets for gigs online at sites like ticket master. When they do this, the site you buy it from will get cut from what you pay for it.

When at the gigs they give you a chance to buy merchandise.