Ewire is a future driven digital app which acts as a complete

virtual bank. It serves the consumers with digital banking

facilities on the move. It can be used as a pre-paid instrument

from anywhere with funds transferred through mobile. As a

digital wallet, it can be used by multi-users for multi-purposes

that includes recharges, transfer of money, withdrawal

from ATM, online purchases, bill payments, shopping and

many other value added services.

• Merchant-Merchantfacingmodule,whichletsmerchants beapartoftheecosystem,throughwhichtheycanaccept payments.

• Agent-Responsibletodotransactionsonbehalfoftheuser. Abletodocash-inforcustomersandregistercustomersand provideotherservices.

• User-Availableinapplicationstoresforcustomers.

Universal access to financial services is

within reach - thanks to new technologies,

transformative business models and ambitious

reforms... As early as 2020, such instruments

as e-money accounts, can significantly

increase financial access for those who are

now excluded.

Jim Yong KimPresident, World Bank Group

Ewire has three

different modules for quicker and

easier transactions

Recharges Money Transfer

Online Purchase Bill Payment Shopping

ATM Withdrawal

If all of us start transacting through online and

mobile banking, it will be our great contribution

towards eradicating corruption and black

money from our country.

Narendra ModiPrime Minister of India

In India, the government is now giving particular

focus to two areas of development – Digital India

which seeks to bring the advantages of digitalization

to grassroots level. The second focus area is Financial

inclusion which aims to bring access of financial

institutions to the vast majority who are out of it.

Combining these two objectives, the government

hopes to usher in a CashlessEconomy.

Ewire’s core objective is DIGITAL FINANCIAL

INCLUSION, to make digital financial services

available to as many as possible in an easy to use app

which acts as a virtual bank. It is reliable, secure and

only needs a mobile for activation and transactions.

This will be a virtual boon for internet users in India

whose number is expected to reach 500 million

in 2018, (Source: Internet and Mobile Association

of India (IAMAI)) who can have the convenience of

virtual banking on the go.

Ewire, thus will be pioneering the concept of cashless

economy which is future India.

How Ewire is a

future driven digital platform

How Ewire is different

from conventional cards and other digital

pre-paid instruments

As an end to end digital platform that provides

solutions for all digital payments, the Ewire app

eliminates the need to go to a bank to open an

account or do transactions. Virtual banking can be

done with a mobile, lap and Ewire card. Even without

them, payment can be made to a merchant with MTN.

The digital payment wallet or Pre-Paid industry

has experienced a significant transformation

over the last year. While in July 2016 there were

less than 100 million transactions completed

through PPIs, by July 2017, this number had

risen to more than 270 million, i.e. an increase

of over 300%. The catalyst is the willingness

of the government to evolve into a cashless

economy. The future, is therefore, all set see

digital revolution in India.

Analysis on SBI regulation for PPIs

How Ewire allows to track and

control the spending of beneficiaries in

multi-user platform

How Ewire is simple, fast, secure and

reliable

How Ewire helps in

forming groups and in contributing donations

As Ewire allows to have supplementary accounts, individuals in a family can have their own cards. Thus, expenses and spending needs of each person can be taken into account when the money is transferred to the account, resulting in financial discipline.

One of the biggest advantages of having an Ewire account is that your primary account in a bank is never revealed to anyone at any time during payments. The transaction process is as simple as sending a message from a mobile, from anywhere.

It’s for the first time in India that the advantages of social media groups such as whatsapp have been combined with the digital wallet concept, that makes Ewire even more effective, beneficial and exclusive.

This special feature of Ewire is a facility to form a group, much like a social media platform. This allows for social mobilization and quick group action. Members of any group can mobilize funds and make donations.

The added advantage of having a group in the Ewire platform is the benefits it entails. The group mechanism is a powerful tool in getting offers and discounts from merchants.

In a group that is based on an organization, Ewire can be used as salary card too.

The group mechanism also enables to have crowd funding, which is increasingly catching up in India, as fund mobilizer.

The government expects about 1,800 crores

of digital transactions in 2017-18, a 67 per

cent jump from the 1,076 payments made

last fiscal.

According to data from the Reserve Bank of India, the total number of retail digital transaction between April and October 2017 amounted to 799 crore, and were valued at `7.48 lakh crore.

How Ewire can entail discounts

and offers at many merchant stores

This is another striking feature of Ewire. As a bulk channelizing digital payment platform, along with inherent strength of the combined group of companies, Ewire platform enables merchants to give discounts and offers to customers.

How Ewire is a multi-functional

pre-paid instrument

The Indian diaspora have the advantage of transferring money from anywhere. The amount can be used by the beneficiary in multiple ways – withdraw as cash from any ATM or make payments through mobile or MTN.

How Ewire customer care

is one of themost elaborate

Customer care based 24x7 services operating from central and regional offices will ensure prompt and efficient services to customers.

How Ewire uses the

latest technology

Ewire uses RESTful API, an application program interface (API) that uses HTTP requests to GET, PUT, POST and DELETE data. This enables ewire customers to have access to their accounts in merchant’s data. Thus, standing instructions can be made and account statements can be reviewed.

How Ewire combines

the security of bank and the speed of

instant money transfer

As an Over The Top platform, Ewire is basically linked to banking system and confirms to all its regulations. Working on an open loop system, the Ewire app enables the transfer of money as instantly as a money transfer agency. Ewire has safeguards of a bank and the speed of instant money transfer.

Mohammed Bin Mutlaq Al-Gadhi ChairmanMohammed Bin Mutlaq Al-Gadhi, is a well-known businessman and philanthropist based in Saudi Arabia. He is the founder and head of the THC Group. Headquartered in Riyadh, the Group’s companies provide value-added professional, technical and consulting services to major government agencies and commercial construction projects in the Kingdom of Saudi Arabia. Trained as an engineer, he began his entrepreneurial journey with a rare vision and conviction. These along with his integrity, determination and keen observation has earned him laurels and recognition. In his quest to make the future better than the present, he contributes much of his time in promoting new ideas in global economic and social activities, where his benevolence has shown a strong dedication in helping others.

Rakesh Kumar UpadhyayWorking ChairmanRakesh Kumar Upadhyay , who has served as the Chairman & Managing Director (CMD) of two leading Indian Telecommunications PSUs - BSNL and TCI, is a seasoned professional with 40 years’ experience in the telecommunications sector. He has greatly contributed in the areas of strategy formulation and implementation, regulatory affairs, customer services delivery and execution of complex domestic as well as overseas projects. He has successfully directed multicultural global teams and conducted dialogue and international negotiations at the highest levels. He formulated and led the strategy for a range of initiatives for the introduction of cutting edge technology in various parts of the world including many firsts. He is an expert about evolving global shifts and is adept in formulating effective “local” approaches for much broader objectives.

Yunus P. MohammedCEOYunus P. Mohammed is a professional turned entrepreneur with more than 26 years‘ experience in the IT field, whose zeal for creating innovative business solutions has led him to introduce many new initiatives in the Gulf nations, intially as an employee and later as a businessman. His keen eye for emeriging scenarios in economy has led him to introduce pioneering concepts in many fields. His vast experience in diverse fields gives him the added advantage of first hand knowledge of existing models and their limitations. The concept of Ewire is a direct result of this. With first of it kind features, it is intended to benefit a large section of the population by the way of financial digital inclusion, as India progresses to a cashless economy.

Pankaj Kumar DirectorPankaj Kumar’s buisness philosophy is simple – a vision that comprehends customers‘ needs can never fail. From his experience as a student, the idea of money transfer through the convenience of a mobile application struck him deeply. It is this idea that has led a start up to grow into a 30 crore business house. MSEWA, the company he founded along with his friend, has been recognized for its vision and innovation, especially as India steers towards a cashless economy. VpayQwick, MSEWA’S digital wallet along with Vijaya Bank, was one of the pioneering apps that was a one-stop payment solution to many services. Today, MESWA has expanded and has presence in many countires and also tie ups with leading banks and telecom service providers. It aims to introduce many new features, including world’s first Multi Currency Wallet.

D. UdayabhanuManaging DirectorD. Udayabhanu is a business entrepreneur and has more than 38 years’ experience in the Middle East and Asian countries. His core business focus is in Telecommunications Infra Structure development, which has enabled him to complete several big projects in India, Saudi Arabia, Malaysia and other countries. Apart from telecommunications, he has a deep interest and understanding of advanced IT solutions, which enabled him to provide solutions in several

In December last year, the government also

announced that it would bear the merchant

discount rate (MDR), the charges merchants

pay to banks on payments of up to `2,000

made with debit cards, BHIM App or Aadhaar

pay. The facility, which is available for two

years, started on January 1.

Business Line

PeoplebehindEwire

projects that are still regarded as pioneering. He also foresees e-commerce as an economic revolution that will be a game changer for India. One of his initiatives in this regard – a grocery online model in India under the brand name of ‘biggro’, is gaining in popularity across the state of Kerala. Along with Saudi Companies and Ewire, Mr. Udayabhanu is the guiding figure to many companies, as Managing Director of Knoll Mercantile Private Limited (KMPL), Tele Tek Pvt. Ltd, Impel Group of Companies and Pomona IT Services.

EwireSofttechPvt.Limited,64 /3834 Ujjayini, Vyloppilli Lane, Azad Road, Kaloor, Ernakulam 682 017, Tel: 0484 4000085 www.liveewire.com