evolving utilities, cost recovery, and pricing… · customers’ “utility of the future,”...

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EVOLVING UTILITIES, COST RECOVERY, AND PRICING: A CONSUMER VIEW Bob Nelson Montana Consumer Counsel [email protected]

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Page 1: EVOLVING UTILITIES, COST RECOVERY, AND PRICING… · Customers’ “Utility of the Future,” cont. - The Bill - This may represent the biggest change in how customers see their

EVOLVING UTILITIES, COST RECOVERY, AND PRICING:

A CONSUMER VIEW

Bob Nelson

Montana Consumer Counsel [email protected]

Page 2: EVOLVING UTILITIES, COST RECOVERY, AND PRICING… · Customers’ “Utility of the Future,” cont. - The Bill - This may represent the biggest change in how customers see their

“I used to be open minded, but my brains kept spilling out.”

Steven Wright

Page 3: EVOLVING UTILITIES, COST RECOVERY, AND PRICING… · Customers’ “Utility of the Future,” cont. - The Bill - This may represent the biggest change in how customers see their

What’s going on?

What the utility sees:

- DSM/EE growth

- DR programs

- DG, Commercial/Residential

- Automation leverage______

= reduced load growth

= lower revenue growth

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Page 4: EVOLVING UTILITIES, COST RECOVERY, AND PRICING… · Customers’ “Utility of the Future,” cont. - The Bill - This may represent the biggest change in how customers see their

What the consumer sees:

Commercial/Large:

- Cost of wind and solar are competitive with/lower

than embedded resources

- Constituents favor “green”

Residential:

- PV is green

- PV is cheaper than retail rate in many settings

- Net metering appears to generate savings, esp. through 3rd parties

_______________________________________________________________

=Desire for customer options

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Page 5: EVOLVING UTILITIES, COST RECOVERY, AND PRICING… · Customers’ “Utility of the Future,” cont. - The Bill - This may represent the biggest change in how customers see their

But what do most customers want?

1) Reliable and safe service

2) At lowest reasonable cost

3) Convenience

4) Environmental stewardship

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Page 6: EVOLVING UTILITIES, COST RECOVERY, AND PRICING… · Customers’ “Utility of the Future,” cont. - The Bill - This may represent the biggest change in how customers see their

What is the “Utility of the Future” for customers?

- For most residential and small business it will be the “utility of the past” - The utility is the light switch and outlet

- Customers generally don’t think about technical aspects of the grid, generation, load growth, RTO’s, etc.

- Electricity is a commodity – not valued for itself, but for applications it enables

- True, some electricity consumers are installing generation. Q: Why? Would they do it if it cost more?

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Page 7: EVOLVING UTILITIES, COST RECOVERY, AND PRICING… · Customers’ “Utility of the Future,” cont. - The Bill - This may represent the biggest change in how customers see their

Customers’ “Utility of the Future,” cont.

- The Bill

- This may represent the biggest change in how customers see their

utility.

- Energy consumerism is on the rise

- Utilities should focus more on customers, less on commissions/regulatory mechanisms

- Customers focus not on energy, but its use:

- Generally like options that increase control without complicating their lives

- Don’t like price increases

- Those things will encourage increased interest in “breaking free” and at some point regulatory fixes won’t be enough

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Page 8: EVOLVING UTILITIES, COST RECOVERY, AND PRICING… · Customers’ “Utility of the Future,” cont. - The Bill - This may represent the biggest change in how customers see their

Example: REV Assumptions and Questions

- “Historical regulatory approach” is not well adapted to meeting objectives such as empowering customer management of energy

- Why not?

- “Building to meet demand” vs. “How to incorporate DER” - Are these exclusive?

- Public Utility always has role of meeting demand

- Customer centered approach that harnesses technology and markets - Isn’t current regulation customer centered?

- Use DER as a primary planning tool - Can’t IRP process do that?

- Utility will have opportunity to earn market based revenues - What market?

- If true market, should it be regulated?

- Early actions: DR tariffs, demonstration projects, non-wires alternatives - Can’t these be done now?

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Page 9: EVOLVING UTILITIES, COST RECOVERY, AND PRICING… · Customers’ “Utility of the Future,” cont. - The Bill - This may represent the biggest change in how customers see their

REV, cont.

- Opportunity presented by proliferation of new utility business models to align earnings opportunity with customer value

- Yet to be developed

- Isn’t using “value” as a benchmark for earnings inconsistent with the basis for regulation?

Estimate of cost savings?

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Page 10: EVOLVING UTILITIES, COST RECOVERY, AND PRICING… · Customers’ “Utility of the Future,” cont. - The Bill - This may represent the biggest change in how customers see their

Cost Recovery Through Rate Design

• Volumetric, with Customer Charge

• SFV/Fixed Charges

• Demand Rates

• TOU

• Minimum Bills

• Net Metering

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Page 11: EVOLVING UTILITIES, COST RECOVERY, AND PRICING… · Customers’ “Utility of the Future,” cont. - The Bill - This may represent the biggest change in how customers see their

Bonbright’s Principles

• Acceptance, understandability, feasibility of application: convenience and simplicity

• Reasonable opportunity to recover allowed cost of service

• Rate continuity: stability and predictability of rates themselves

• Economically efficient use of facilities and resources

• Fairness and avoidance of undue discrimination

Bonbright, Principles of Public Utility Rates, 1988

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Page 12: EVOLVING UTILITIES, COST RECOVERY, AND PRICING… · Customers’ “Utility of the Future,” cont. - The Bill - This may represent the biggest change in how customers see their

What is objective here?

- Reducing utility risks?

- Collecting costs through fixed charges?

- Raising customer charges is unpopular

- Demand charges have same effect if not practically avoidable

- Other more direct methods available

- Achieve better efficiency through demand pricing?

- Must be based on coincident peak

- Must ask, “is there a better way to do this?”

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Page 13: EVOLVING UTILITIES, COST RECOVERY, AND PRICING… · Customers’ “Utility of the Future,” cont. - The Bill - This may represent the biggest change in how customers see their

SFV/Fixed (Customer) Charges

- Wisconsin evolution

- Pro: - Large portion of utility costs are fixed

- Revenue stability

- Revenue recovery

- Con: - Unpopular – customer resistance

- Shifts general economic risks to consumers

- Negative impact on energy efficiency incentives

- Hits low usage/low income

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Page 14: EVOLVING UTILITIES, COST RECOVERY, AND PRICING… · Customers’ “Utility of the Future,” cont. - The Bill - This may represent the biggest change in how customers see their

Residential Demand Rates

- Pro:

- Theoretical match between pricing mechanism and cost incurrence

- Revenue stability

- Revenue recovery

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Page 15: EVOLVING UTILITIES, COST RECOVERY, AND PRICING… · Customers’ “Utility of the Future,” cont. - The Bill - This may represent the biggest change in how customers see their

Residential Demand Rates

Legitimate concerns: – Difficult to understand

• Difference between general concept and actual understanding of demand rates

• Determining which are fixed costs is controversial

– High frictional costs • Imposes high level of inconvenience

• Limited (or no) ability to change some usage – Some things must run (AC, refrig., med.)

– Lack of information • Smart meters may not read kW

– Reduces efficiency incentives

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Page 16: EVOLVING UTILITIES, COST RECOVERY, AND PRICING… · Customers’ “Utility of the Future,” cont. - The Bill - This may represent the biggest change in how customers see their

Legitimate concerns: - Bill instability

- Higher chance for unpredictable and surprising bills

- Price signals that diverge from purpose - Residential users have more diversity than Industrial/Commercial - Monthly peak demands likely diverge from annual peaks - Annual demand is not known until end of the peak season - Beyond anyone’s control

- Higher bills for low use customers - Low use customers may correlate more highly with low income

- Requires expensive metering equipment, use of that equipment, and other technology/appliance investment

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Page 17: EVOLVING UTILITIES, COST RECOVERY, AND PRICING… · Customers’ “Utility of the Future,” cont. - The Bill - This may represent the biggest change in how customers see their

Legitimate concerns:

- Low customer acceptance

- In one study of the utilities that offer voluntary residential demand rates:

- “In general, this rate option has very low subscription levels, with the exception of APS, which has approximately 10 percent of their customers who opt in to the demand-based offering.”

McLaren, Davidson, Miller, Bird, Electricity Journal (10/15)

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Page 18: EVOLVING UTILITIES, COST RECOVERY, AND PRICING… · Customers’ “Utility of the Future,” cont. - The Bill - This may represent the biggest change in how customers see their

2014 Monthly kWh Usage vs System Peak (MW)

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Page 19: EVOLVING UTILITIES, COST RECOVERY, AND PRICING… · Customers’ “Utility of the Future,” cont. - The Bill - This may represent the biggest change in how customers see their

August Billing Cycle: Daily kWh usage vs Daily System Peak (MW)

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Page 20: EVOLVING UTILITIES, COST RECOVERY, AND PRICING… · Customers’ “Utility of the Future,” cont. - The Bill - This may represent the biggest change in how customers see their

August 7, 2014 kWh usage (15 minute increments) vs Hourly System Load (MW)

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Page 21: EVOLVING UTILITIES, COST RECOVERY, AND PRICING… · Customers’ “Utility of the Future,” cont. - The Bill - This may represent the biggest change in how customers see their

Bill Impacts: Standard Rates vs Demand Rates

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Stability Rates

Demand Rates

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Page 22: EVOLVING UTILITIES, COST RECOVERY, AND PRICING… · Customers’ “Utility of the Future,” cont. - The Bill - This may represent the biggest change in how customers see their

Predictable Result

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Page 23: EVOLVING UTILITIES, COST RECOVERY, AND PRICING… · Customers’ “Utility of the Future,” cont. - The Bill - This may represent the biggest change in how customers see their

Westar Proposed Rate Design

kWh Kw Standard Stability Demand

2014 Feb 582 6 $84.53 $83.46 $83.33

Mar 513 8 $76.29 $79.49 $83.37

Apr 533 8 $78.68 $80.64 $85.10

May 483 8 $72.71 $77.76 $80.77

Jun 785 10 $108.79 $109.59 $182.89

Jul 1134 10 $152.24 $147.85 $213.07

Aug 1100 10 $147.92 $143.51 $210.13

Sept 1203 10 $161.00 $156.64 $219.04

Oct 640 8 $91.46 $89.92 $94.35

Nov 553 8 $81.07 $81.79 $86.83

Dec 557 8 $81.55 $82.02 $87.17

2015 Jan 726 8 $101.74 $101.59 $101.79

Feb 504 8 $75.21 $78.97 $82.59

Bill impact of Demand Rates

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Page 24: EVOLVING UTILITIES, COST RECOVERY, AND PRICING… · Customers’ “Utility of the Future,” cont. - The Bill - This may represent the biggest change in how customers see their

Achieving Objectives? - 77,675 Residential accounts w/ consumption and peak demand info -Rate design options: ($13.25 CC)

Annual Demand

Billing (Monthly demand) Volumetric Split (40% fixed, 60% energy) Seasonal TOU

- Correlation of demand costs to customer contribution to system peak?

Source: Rubin, Electricity Journal (11/15)

Option Intercept Slope R-squared Significance

All kWh 169.200 0.526 0.419 p˂0.001

Billing Demand 178.876 0.499 0.426 p˂0.001

Split 43.695 0.878 0.419 p˂0.001

Seasonal 125.856 0.648 0.550 p˂0.001 24

Page 25: EVOLVING UTILITIES, COST RECOVERY, AND PRICING… · Customers’ “Utility of the Future,” cont. - The Bill - This may represent the biggest change in how customers see their

TOU Rates

• Wisconsin experience

• Pros:

– Stronger price signal

– Easier to understand than demand rates

• Cons:

– Higher frictional costs

– Real time pricing difficult or impossible to respond to

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Page 26: EVOLVING UTILITIES, COST RECOVERY, AND PRICING… · Customers’ “Utility of the Future,” cont. - The Bill - This may represent the biggest change in how customers see their

Minimum Bills

• Pros:

– Theoretically recognizes fixed cost recovery in fixed rates

– Appears to have less impact on non-net metering customer bills than demand rates

(McLaren, et al., Electricity Journal 10/15)

• Cons:

– Low customer acceptance

– Treats base level of consumption as “free”

– Dampens conservation incentive

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Page 27: EVOLVING UTILITIES, COST RECOVERY, AND PRICING… · Customers’ “Utility of the Future,” cont. - The Bill - This may represent the biggest change in how customers see their

Volumetric Rates

• Pros: – Simple, straightforward – Consistent with most other pricing practices – Customers do understand kWh’s – Smart meters read kWh’s – Can set discrete pricing times to send stronger price signals – Can give same education as demand rates to achieve similar

goals – Consistent with competitive model in assigning business risks – Encourages conservation

• Cons: – Utility revenue recovery and stability may be impacted – High volume users may support lower volume users

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Page 28: EVOLVING UTILITIES, COST RECOVERY, AND PRICING… · Customers’ “Utility of the Future,” cont. - The Bill - This may represent the biggest change in how customers see their

DG Customer Rates

• Utility concern: Cost recovery

• Ratepayer concern: Cost shifting

• Options: – Net metering

– Wholesale energy rates

– AC rates – modified

• Why important? – Residential PV customers offset on average 60-95% of annual load

– Residential PV customers meet roughly 65% of demand from the electric grid

• Conclusion: Standard rate design may be less suited to these customers

• Solution: ?

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Page 29: EVOLVING UTILITIES, COST RECOVERY, AND PRICING… · Customers’ “Utility of the Future,” cont. - The Bill - This may represent the biggest change in how customers see their

“Experience is something you don’t get until just after you need it.”

Steven Wright

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