evolve'16 | keynote | community profile: autodesk
TRANSCRIPT
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COMMUNITY PROFILE: AUTODESK
BENJAMIN DELMANSHARAT RADHAKRISHNANRAMYA VIJAYANAugust 30, 2016
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Autodesk makes software for people who make things. If you’ve ever driven a high-performance car, admired a towering skyscraper, used a smartphone, or watched a great film, chances are you’ve experienced what millions of Autodesk customers are doing with our software.
ABOUT AUTODESK
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• Autodesk’s AEM Landscape• In Product Messaging (IPM)• Business Benefits• Technical Details• Q&A
AGENDA
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AUTODESK’S AEM LANDSCAPE
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3/2013Autodesk.com
5/2013Corporate DAM
8/2013Autodesk University
11/2013eStore
2/2014Autodesk.org
4/2014.COM to 5.6.1
7/2014AU to 5.6.1
5/2015eStore to 6.0
1/2016IPM
12/2016AEM to 6.2
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4 AEM Stacks61 Sites• Autodesk.com, Autodesk.xx• Autodesk.com/store• Autodesk University• IPM
24 Languages75k+ Pages500+ Global Authors
AUTODESK’S AEM LANDSCAPE
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IN PRODUCT MESSAGING
WHAT IS IT?
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New way to message customers within our productsNew path to purchasePersonalized, relevant experiencesSupport and learning contentEnriched customer metrics
IN PRODUCT MESSAGINGWHAT IS IT?
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IN PRODUCT MESSAGINGMAYA LT: IPM
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IN PRODUCT MESSAGINGMAYA LT: IPP
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IN PRODUCT MESSAGINGMAYA LT: CART
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Adoption AEMDrive subscriptionSpeed to market
Unified brand experienceConsistent reporting
IN PRODUCT MESSAGINGPROBLEM WE WERE TRYING TO SOLVE
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AEM has been used to market to our customers on Web, eStore, and Learning portals. Autodesk’s biggest customer touch point is within our products. IPM now allows us to message our customers any time they use our product.
Not just web. AEM content within product.
IN PRODUCT MESSAGINGFIRST VENTURE INTO AEM AND AUTODESK PRODUCTS
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TRIAL IPMFIRST DAY
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TRIAL IPM15 DAYS LEFT
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TRIAL IPMEXPIRED
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TRIAL IPMCUSTOMIZED
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TRIAL IPMCUSTOMIZED
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TRIAL IPMLOCALIZED
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IN PRODUCT MESSAGING
BUSINESS BENEFITS
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BUSINESS BENEFITSPATH TO PURCHASE
Display Pricing in local currency
Integrate with In-Product Cart where applicable
On Geos/Products with no Cart, launch eCommere site in desktop browser
eCommerce site (AEM) to re-direct users to the right eStore product page
Enable Chat experience within the product for support
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We leveraged AEM ClientContext to deliver a highly personalized experience within Autodesk products.
Account Attributes:• Type of License (Trial/Student/Subscription)• Account Status
User Attributes:• Language• Product• Geo-location• Industry• Role (purchaser vs. user)
BUSINESS BENEFITSPERSONALIZATION
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BUSINESS BENEFITSPERSONALIZATION
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1. CONTEXT STORE COMPONENTS
2. SEGMENT EDITOR
BUSINESS BENEFITSPERSONALIZATION: HOW?
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3. CREATE SEGMENT CONTENT IN AEM CAMPAIGNS USING TEASER TEMPLATES
BUSINESS BENEFITSPERSONALIZATION: HOW?
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4. USE TEASER COMPONENT TO DELIVER PERSONALIZED CONTENT
BUSINESS BENEFITSPERSONALIZATION: HOW?
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MySQL
AEMAutho
r6.0
LSVendor VendorVendor
Information Architecture & Content
Web Services Layer (OSGi)
Supports AEM Dashboard for Localization• Projects• Jobs• Deliverables• Reports
Autodesk Localization Services (LS) System: • Translation Memory• World Server, Athena• Vendor Management
CustomAdapter
BUSINESS BENEFITSLOCALIZATION IN 14 LANGUAGES
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PUBLISHING EFFICIENCYBUSINESS BENEFITS
• Localization & Personalization Exponential Growth in Content• We had to build custom tools to address content creation challenges
Patterns• Allows a select group of authors to define content templates and layouts• These content templates & layouts are centralized for re-usability• Reduced Development efforts• Improved speed to market by 90% for common content experiences
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PUBLISHING EFFICIENCYBUSINESS BENEFITS
• Localization & Personalization Exponential Growth in Content• We had to build custom tools to address content creation challenges
Custom Tools• To bulk apply add meta-data tags to content & assets for personalization• To bulk schedule pages, assets, campaigns for activation• To bulk update pricing catalog
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IN PRODUCT MESSAGING
TECHNICAL DETAILS
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IPM: WORKFLOW
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AEMAutho
r
AEMPublis
h Autodesk Product
Embedded Browser
1. Cloud licensing app (CLIC) within our products integrates with AEM
2. CLIC renders AEM content via custom embedded browsers
HTML
HOW IS IT DIFFERENT FROM OTHER WEB IMPLEMENTATIONS?
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IN PRODUCT MESSAGING
AUTHORING EXPERIENCE
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• License Types • Default vs. Industry
Default vs. Custom• Days Left• Content Size
IPM: AUTHORING EXPERIENCECONTENT FLEXIBILITY
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Typical Sling Request example:https://ipm-aem.autodesk.com/en-US/3DSMAX/trl.html- Single request maps to single Page
IPM Request example (Multiple options):https://ipm-aem.autodesk.com/en-US/3DSMAX/trl.html?preTrial=yes&daysLeft=30- Algorithm uses 10+ input parameters to decide which content to deliver in real time
IPM: TECHNICAL DETAILSREQUEST PROCESSING
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• Adding a product automatically enables global default licenses and content
IPM: AUTHORING EXPERIENCEPRODUCT CREATION TEMPLATE
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• Alternatively, product licenses can be configured to use industry specific default content sets
• Ex. Entertainment, Manufacturing, etc.
IPM: AUTHORING EXPERIENCELICENSE LEVEL CUSTOMIZATION
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• Content can be customized for any number of remaining day combinations in a license
• Specify whether a product should open content in a small or large window
IPM: AUTHORING EXPERIENCECONTENT CUSTOMIZATION BY REMAIN DAYS IN LICENSE
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Photo placeholder
• Product pages provide a snapshot of all content customizations
IPM: AUTHORING EXPERIENCECONTENT CUSTOMIZATION REPORTING
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Standard responsive design adapts to the overall size of the viewport/screen.
With IPM, the responsive design adapts only to vertical breakpoints. Specific viewport sizes are determined by the product itself.
Tested using product emulators.
IPM: TECHNICAL DETAILSVERTICAL BREAKPOINTS
LargeSmallMicro
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Q & A
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THANK YOU!
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ABOUT US
Phone415.675.8221
LinkedInwww.linkedin.com/in/benjamindelman
Benjamin DelmanProduct ManagerAutodesk
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ABOUT US
Phone415.539.4894
LinkedInwww.linkedin.com/in/sharatrk
Sharat RadhakrishnanPlatform ArchitectAutodesk
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ABOUT US
Phone415.580.3785
LinkedInwww.linkedin.com/in/ramya-vijayan-94b4365
Ramya VijayanPrincipal EngineerAutodesk