evolution to revolution by chris doerschlag
TRANSCRIPT
evolution to
revolutionChris DoerschlagChief Executive OfficerWD Partners
THE BUSINESS? OF ARCHITECTURE, ENGINEERING & DESIGN
THE BUSINESS OF ARCHITECTURE, ENGINEERING & DESIGN BRANDING
—Peter Drucker
Most of what we call management consists of making it difficult for people to get their work done.
People are inherently good and want to do a good job.
Their downfall is what they rely on misaligned systems, policies, practices and rules.—Dr. Edwards Deming
Great vision without great people is irrelevant.—Jim Collins
Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind.—Dr. Suess
CORPORATE PEZ
WOLFGANG DOERSCHLAG ARCHITECTS
WOLFGANG DOERSCHLAG ARCHITECTS & ENGINEERS
WDA&E
retail thinkers that doTM
WDWDWD
WDWD WD
WD
WE ARE A CUSTOMER EXPERIENCE EXPERT FOR GLOBAL CONSUMER BRANDS
47+ years7 offices worldwide 350+ associates
Our mission is to deliver innovative solutions to our client that will drive and shape the future of retail by attracting, developing and retaining exceptional talent.
SMEPENGINEERING
ARCHITECTURE
A culture ofintegration
CIVIL ENGINEERING
PLANNING/ZONING PERMITTING
MEPENGINEERING
ARCHITECTURE
Integration isan operationalframework
CONSTRUCTIONSERVICES
CIVIL ENGINEERING
PLANNING/ZONING PERMITTING
MEPENGINEERING
ARCHITECTURE
Constructionadministrationand beyond
CONSTRUCTIONSERVICES
CIVIL ENGINEERING
PLANNING/ZONING PERMITTING
MEPENGINEERING
ARCHITECTURE
WD Partners India PVT LTD
CONSTRUCTIONSERVICES
CIVIL ENGINEERING
PLANNING/ZONING PERMITTING
MEPENGINEERING
ARCHITECTURE
The only sustainable competitive advantage is continuous improvement.
CONSTRUCTIONSERVICES
CIVIL ENGINEERING
PLANNING/ZONING PERMITTING
MEPENGINEERING
ARCHITECTURE
ACCESS
CONSTRUCTIONSERVICES
CIVIL ENGINEERING
DESIGN &BRAND
STOREPLANNING
PLANNING/ZONING PERMITTING
MEPENGINEERING
ARCHITECTURE
Aquire or build?
CONSTRUCTIONSERVICES
CIVIL ENGINEERING
DESIGN &BRAND
STOREPLANNING
OPERATIONSCONSULTING
PLANNING/ZONING PERMITTING
MEPENGINEERING
ARCHITECTURE
Sometimes you get lucky
CONSTRUCTIONSERVICES
CIVIL ENGINEERING
DESIGN &BRAND
STOREPLANNING
FIXTURE DESIGN& FABRICATION
PLANNING/ZONING PERMITTING
MEPENGINEERING
ARCHITECTURE
OPERATIONSCONSULTING
It’s ok to fail, but fail fast!
80/20
CONSTRUCTIONSERVICES
CIVIL ENGINEERING
DESIGN &BRAND
STOREPLANNING
DIGITALSERVICES
OPERATIONSCONSULTING
PLANNING/ZONING PERMITTING
MEPENGINEERING
ARCHITECTURE
Bricks to clicks
CONSTRUCTIONSERVICES
CIVIL ENGINEERING
INSIGHTS &STRATEGY
DESIGN &BRAND
STOREPLANNING
DIGITALSERVICES
OPERATIONSCONSULTING
PLANNING/ZONING PERMITTING
MEPENGINEERING
ARCHITECTURE
An informed point of view
CMO CDOvs.
CONSTRUCTIONSERVICES
CIVIL ENGINEERING
INSIGHTS &STRATEGY
DESIGN &BRAND
STOREPLANNING
DIGITALSERVICES
OPERATIONSCONSULTING
PLANNING/ZONING PERMITTING
MEPENGINEERING
ARCHITECTURE
Pro
gram
/P
roje
ct M
anag
emen
t
Project Management heros
CONSTRUCTIONSERVICES
CIVIL ENGINEERING
INSIGHTS &STRATEGY
DESIGN &BRAND
STOREPLANNING
DIGITALSERVICES
OPERATIONSCONSULTING
PLANNING/ZONING PERMITTING
MEPENGINEERING
ARCHITECTURE
Pro
gram
/P
roje
ct M
anag
emen
t
2009
KNOW YOUR CLIENT AND THEIR BRAND
WHAT MAKES US DIFFERENT?
brandstrategy
people
price promotion
projection
process
place
product
THE WAYWE WORK
—Mario Andretti
If everything seems under control,you’re just not going fast enough.
IT’S NOT ABOUT US
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There was nocheck out?
A lot of catching up, in 3 simplesteps digital solutions at retail
WHAT IF?
Do you feel retailers are violating shopper privacy by tracking them in their stores?FEATURED CASE STUDY
READERS POLL
TIPS TRENDSCreating a Western stylegrocery concept
LESSONS OFTHE THIRD WAVETHE URBANOUTFITTERS STORY
Fall 2014
WINNING BACK THE STORELESS GENERATION
TIPS & TRENDSFranchising done right, for Fast and Solid Growth
WHAT IF?All stores were like the old Service Merchandise?
READERS POLL:Do Amazon’s nonexistent stores make them vulnerable?
Winter 2015
Summer 2014 Fall 2013
Human InteractionCommunity + Connection
Help NeededReinvent the store employee
CVS PharmacyConsumer’s value this store
What If...Employees disappeared?
Readers PollWould you buy Google Glass?
CAN BESTOPPED
WHYAMAZON
Stores only soldprivate label?
Franchising: Time to get lean
WHAT IF?
If it were legal, wouldyou shop in a high-endcannabis dispensary?
FEATURED CASE STUDY
READERS POLL
TIPS TRENDSBreaking through the sea of stainless steel
Spring 2015
Spring 2014
Readers Poll:Who in the middle is most in danger?
What If?Amazon opened stores?
Dining DesignForget about the chairs, it’s really all about the tables
a crowning achievement
THE NEWKILLERAPP:STORES
Summer 2013
Amazon Can’t Do ThisConsumer Desire and the Store of the Future
Emerging RetailTechnologies
The Top 3 Digital Must-Do’s
7-ElevenReinventing an Icon
What if...Amazon ate retail?
Poll:Are you comfortable
with mobile checkout?
What If?: 50% of your sales were online, what happens to your stores?
Readers Poll: Who is most likely to get crushed next by Amazon
A Demographic You Can’t Ignore – Hispanics Love Interesting Stores
ScottsBrand Reinvention
AmazonCan’t Do ThatAmazon’s End Game
Winter 2014 Spring 2013
Poll:Would you shop for non-perishable
groceries on Amazon?
What if...Retailers embracedAmazon’s success?
Segmentationand the Big Data Dilemma
A Case Against Amazon Angst:Reimagining The Store Of The Future
Deepening the Connection:
Samsung’s Global Flagship Design
The Fundamentals of Aisle AttractionIncreasing center-store traffic how in-aisle merchandising attracts
The HealthyConsumerWhat factors influence a consumer to make the switch to healthierproducts?
The New KillerApp: STORESHow to win back the storeless generation
The Next GenerationHow millennials will change shopping
Amazon Can't Do ThatUncovering where Amazon fails to deliver and retail stores can win
Wiring theCustomerExperienceHow consumers areembracing fast-emerging digital technologies
WHAT’S YOUR OPERATIONAL FRAMEWORK?
INTEGRATEDSCALABLEINNOVATIVE
It’s not the STRONGEST of the speciesthat survives, nor the most INTELLIGENTbut the one
MOST RESPONSIVE TO CHANGE.
—Charles Darwin
thinkers that doTM