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© 2010 Hewlett Packard Co.1© 2010 Hewlett Packard Co.
Victor Garcia, Chief Technology Officer
Hewlett Packard (Canada)
August 30th, 2010
EVERYTHING AS A SERVICE
THE PROMISE OF THE CLOUD
© 2010 Hewlett Packard Co.22
IT focus areas
© 2010 Hewlett Packard Co.3 © 2010 Hewlett Packard Co.3
The promise of the cloud
“Everything as a Service”
A world of information, opportunities and experiences —from computing power to business processes to personal
interactions — delivered wherever, however and whenever you need it.
© 2010 Hewlett Packard Co.44
Cloud – Where are we?
– Peak of the hype cycle
– Here to stay
– Multiple models• Public
• Private
• Hybrid
© 2010 Hewlett Packard Co.55
Cloud
– Advantages• Low capital requirements• Quicker startup • Scale on demand • Maintenance
– Concerns• Security/privacy• Stability/service levels• Integration• Incompatibility with current software
• New/upgraded infrastructure management tools
• Legal/jurisdictional issues• Business models
© 2010 Hewlett Packard Co.66
Defining Cloud
Source: Gartner + HP
A style of computing where scalable and elastic IT-enabled capabilities are delivered 'as a
service' to external or internal customers using Internet or Intranet technologies.
© 2010 Hewlett Packard Co.77
What is different?
Delivery model
• No service customization• Highly virtualized infrastructure • Converged infrastructure• Highly automated infrastructure• Scalability is dynamic/automatic• Services delivered over the
internet• Global delivery and support• Mobile services infrastructure
Consumption model
• Self service • Self provisioning• Self-customization (PaaS)• Rapid/elastic provisioning• Users only see Services• Users charged for what they use• Global access/support• Mobile access option
© 2010 Hewlett Packard Co.88
Why the interest?
Source: KeltonResearch/Avanade
© 2010 Hewlett Packard Co.99
Solaris
SUNSPARC
Netra
JAVAVirtualBox
IBM BladeCenter
Mainframe
SONAS
AIX Director
System x
DELL PowerEdgePowerVault
EqualLogic
PowerConnect
EMC
CLARiioN
CelleraConnectrix
DocumentumIonix
Symmetrix
CISCO
NexusIOS
Catalyst
UCSVFrame
IronPortScanSafe
FUJITSU PRIMERGY
PRIMEQUESTETERNUS
UDS
NETAPPFAS SnapManager
SANscreen SnapVault
SnapMirror
HITACHI
BladeSymphony
USP-VSMSAMS
WEBSPHERE
TIVOLI
DB2 LOTUS
SQL SERVER
SAP ERPEXCHANGE SERVER
SHAREPOINT
SIEBEL
PEOPLESOFT
ORACLE DATABASE
MYSQL
SAS
SYBASE
JD EDWARDS
JBOSS COMVERSE
Windows Server
XenServer
RHEL
SLES
Vmware ESX
VSphere
NetWare
VeritasVirusScan
HP
StorageWorks
ProliantBladeSystem Matrix
Integrity
Source: HP research
IT sprawl: taking business performance to the breaking point
– 70% captive in operations and maintenance • Rigid & aging infrastructure• Application & information complexity• Inflexible business processes
– Innovation throttled to 30%• Time to revenue• Cost of lost time, effort, opportunity• Unpredictable business cycles
© 2010 Hewlett Packard Co.1010
Business Strategy
Technology-enabled Services
Business Outcomes
Enable innovationImprove TCO Become more agile
Technology-enabled services to drive Business Outcomes
© 2010 Hewlett Packard Co.1111
Solving a critical problemEach silo has variable demand
Timeline
IT P
erfo
rman
ce D
eman
d
Unmet Demand• Time To Market Delays• Missed deadlines• Lost Revenues
Over Provisioned• IT Management Costs• Business Opportunity Cost
Installed Capacity
© 2010 Hewlett Packard Co.1212
IT organizationinternal service providerCloud
services
Hosted, managed services
Accelerate growth
Lower costs
Mitigate risk
Service portfolioService
SourcedService Delivered
Internal services
IT’s role
Source and Govern Services that Result in the Right Business Outcome
The Three “C’s” of Cloud Computing
– What is “Core”
– What is “Context”
– How are you “Constrained”
– Answers to these questions helps to define ideal model
© 2010 Hewlett Packard Co.1414
Resources dedicated to each workload; Co-lo, managed, hosted, multi-client data center
Service provider shares resources across workloads of multiple customers
Resources shared across workloads
Resources dedicated to each workload
Dedicated
Shared
On premiseCustomer-owned data center
Off premiseService provider’s data center
A Majority of workloads can be executed in a shared, automated environment
© 2010 Hewlett Packard Co.1515
Native cloud servicesNative cloud services
Dedicated
Shared
Dedicated
Cloud(Global class)
Software and System Design
Resources dedicated to each workload; Co-lo, managed, hosted, multi-client data center
Service provider shares resources across workloads of multiple customers
Resources shared across workloads
Resources dedicated to each workload
© 2010 Hewlett Packard Co.1616
Val
ue
Sou
rced
Lines of business
Business functions
Enterprise IT
Business outcome
Cloud services
Internal services
Hosted, managed services
S
Managing the hybrid enterprise service ecosystemA new kind of Business Technology leadership
© 2010 Hewlett Packard Co.1717
DEDICATED
1:1 binding
workloads: machines
IT “islands”
VIRTUALIZED
VirtualizedInfrastructure:
improved utilization
AUTOMATED
Automation:lower mgmt
cost; eliminatehuman error
SERVICECENTRIC
Agility: IT as a service;
improved response times
“Pooled” resources/shared infrastructure
IT Transformation
Cloud Provision
Value: supply services
internally & externally
BUSINESSCENTRIC
Infrastructure Maturity
...where are you on the journey?
Cloud Consumption
The Journey
© 2010 Hewlett Packard Co.18 © 2010 Hewlett Packard Co.18
HP’s Cloud Strategy
Enable Public Cloud service providers
Help customers design and deploy Private Clouds
Deliver Cloud services
Innovate beyond current Cloud models
© 2010 Hewlett Packard Co.19 © 2010 Hewlett Packard Co.19
1. Enable Cloud Service Providers
Verizon / Sify Technologies
APJ CloudService Provider
Defense Information
Systems Agency
– Converged Infrastructure Architecture
– HP Extreme Scale-Out Portfolio
– IBRIX - Storage
– HP Communications as a Service
– Cloud Consulting Services Portfolio
– Functional Architecture
© 2010 Hewlett Packard Co.2020
Current SaaS delivery map can be complex
Customer
Customer
Customer
Customer
Customer
SaaS Provider
SaaS Provider
SaaS Provider
SaaS Provider
SaaS Provider
SaaS Provider
SaaS Provider
Invoice each user Provision each SaaS provider
Customer
Cloud servicesprovider
Customer
Customer
Customer
© 2010 Hewlett Packard Co.2121
A hub for end-user services
Quality Assurance
Invoice one “customer”Give employee
details oncePay one invoice for
IT and Com. Services
SaaS Provider
SaaS Provider
SaaS Provider
SaaS Provider
SaaS Provider
SaaS Provider
Customer
Customer
Customer
Customer
Customer
Customer
Customer
Customer
HP Aggregation Platform for SaaS
Fixed Wireless
OSS
Cloud Services
BSS
HP Aggregation Platform for SaaS
Services Provider environment
© 2010 Hewlett Packard Co.2222
Aggregation Platform for SaaS
ServiceIngestion
ServiceOffering
ServiceConsumption
Operations,Business Support
System
(1) SaaS Service Management and Integration Services
(2) Definition of service offers to be proposed to
customers
(3) Sell Service offers to
customers through a web
portal
(4) Operations, billing, and settlement functions
Service Introduction
Process
SP-enabledSaaS
Enabling technology for CaaS program
© 2010 Hewlett Packard Co.2323
Large Telco in France: IaaS to SMB marketObjectives
• Offer Infrastructure as a Services to SMBs
• Planned offerings:
• Virtual Servers: Small / Medium / Large
• Storage: 10, 16 or 25 GB configuration (+ extensions)
• Private VLAN network
• Urgency: objective to be in production within 3 months
Solution
• HP BladeSystem Matrix:
• Servers, storage and network equipments
• Infrastructure provisioning (physical and virtual)
• Cloud Service Automation - IT admin service design portal + Business management dashboard
• HP Aggregation Platform for SaaS
• Customer portal level Integration with Insight Orchestration and Insight Dynamic
© 2010 Hewlett Packard Co.2424
Large US Telco: cloud services to SMBObjectives
• Rapidly expand into SMB market and drive strategic business growth
• Significant reduced TTM in realizing new services and application offering (current baseline is 12 to 14 months)
• Rapidly integrate into a storefront channel
• Open architecture to integrate new applications
Solution
• HP Converged Infrastructure
• Blade Servers and Storage
• HP Software
• Aggregation Platform for SaaS
• NGOSS Elements for end-to-end performance and system Mgmt (BTO-CMS)
• Complete solution and system life-cycle mgmt (BTO)
• Software Service Governance Framework to control deliver and mgmt of service delivery
© 2010 Hewlett Packard Co.25 © 2010 Hewlett Packard Co.25
2. Help Customers design and deploy Private Clouds
Media Company
EMEA Bank
Insurance Co.
– Converged infrastructure
– Cloud Consulting Services Portfolio
– Cloud Assure
• Cost, Security, Performance & Availability
– Automation for provisioning internal & external IaaS
– Software as a Service offerings
© 2010 Hewlett Packard Co.2626
A Converged Infrastructure enables the cloud
Power & cooling
Management software
Network
Servers
Storage
© 2010 Hewlett Packard Co.2727
Objective:
Eliminate silos and integrate technologies from multiple vendors into pools of interoperable resources
Benefit: Deliver a new level of simplicity, integration, and automation to accelerate outcomes that matter:
• Faster Time to Revenue• Lower Costs of acquisition and implementation• Flexibly respond to business changes• Lower Risks
Converged InfrastructureA new blueprint for the data center
Built on industry standards and choice
Delivers the data center of the future
© 2010 Hewlett Packard Co.2828
Discovery Workshop
RoadmapService/Strategy
SecurityService
Design Service
Implementation Service
Understanding the potential of cloud for the business/develop vision
Build a strategy and business case for cloud adoption
Understand the risks and exposure of adopting cloud and how to mitigate
Start cloud deployment, make technology choices, set standards, do detailed planning; budget, support, vision and roadmap in place
Implement cloud solution
Why ?
What ?
How ?
Where & When ?
A sample process to answer key questions
© 2010 Hewlett Packard Co.2929
Defense Information Systems Agency (DISA)Objectives
• Design, build and operate Cloud and Utility computing environment for US government
• Provide rapid and automated service configuration, self-service provisioning/Mgmt to end users
• Dynamic services catalogue
• Support multiple middleware, DB, and OS
• Rapid access computing environment
• High level of security (DOD/PKI)
Solution
• HP converged infrastructure (servers, storage, networking)
• HP software and consulting services:
• Cloud automation software
• Orchestration software
• Business service mgmt
• Security mgmt
• IT operations
• Provisioning
• Backup/archive
• Configuration mgmt
© 2010 Hewlett Packard Co.3030
Defense Information Systems Agency (DISA)
– 4,000,000+ users
– 13 facilities
– 445,000 sq ft raised floor
– 34 mainframes
– 6100 servers
– 3800 terabytes of Storage
– 2,800 application / database instances
– 215 software vendors
© 2010 Hewlett Packard Co.3131
© 2010 Hewlett Packard Co.32 © 2010 Hewlett Packard Co.32
3. Deliver Cloud Services
– SaaS for SMB / Enterprise
– Infrastructure management
– Multiple business/consumer services:• Cloud printing
• Mobility as a Service
• Cloud Mail, Calendar, Virtual Room, IM
• Product recall
• Backup and share
– New cloud services
HP SaaS
GS1 Canada
Innovative services
© 2010 Hewlett Packard Co.3333
HP HaloImmersive
collaboration
HP SkyRoomRich video
collaboration for SMB
HP Virtual RoomsFully integrated web
conferencingwith audio & video
HP GabblePersonal, secure video email with mobile alerts PERFORMANCE
PR
ICE
Collaboration solutions as a service
© 2010 Hewlett Packard Co.3434
ePrint mobile printing (CloudPrint)
• Print button embedded into BlackBerry® smartphone
• Three clicks to print
• Global public print locations
• Enterprise/SMB model
• Service provider model
• Future consumer model
www.hp.com/go/eprintmobile
© 2010 Hewlett Packard Co.35 © 2010 Hewlett Packard Co.35
4. Innovate beyond current Cloud models
– Cells as a Service
– Intelligent storage
– Security and Privacy
– Programmable networks
– Sustainable data centers
– Software
Nanotech/ Memristor
Photonics
Automation
© 2010 Hewlett Packard Co.3636
Cloud research
– Automated infrastructure lab
– Service Automation and Integration Lab
– Social Computing lab
– Systems Security lab
– Web Services and Systems lab
– Community and Interactive Media lab
© 2010 Hewlett Packard Co.3737
HP Labs: Shaping, advancing, testing new cloud services and models
Dynamic cloud services
Intelligent and sustainable infrastructure
Nanotechnology/ Photonics
Intelligent storage
Next-generation data centers
Programmable networks
Open Cirrus: Global Cloud Research Testbed
Cirious – enterprise Cloud software platform
© 2010 Hewlett Packard Co.3838
Cirious – enterprise Cloud software platform
Manage Integrate
DevelopHost
– Operations– Monitoring, Billing– Service Lifecycle
Management
– Operations– Monitoring, Billing– Service Lifecycle
Management
– Infrastructure: Compute, Storage, Networking
– Enhanced Infrastructure Services
– Infrastructure: Compute, Storage, Networking
– Enhanced Infrastructure Services
Service Provider
View– Platform Components– Tools & Services– Template Applications
– Platform Components– Tools & Services– Template Applications
– Expose Services to Ecosystem
– Manage– Connect with other
Services
– Expose Services to Ecosystem
– Manage– Connect with other
Services
© 2010 Hewlett Packard Co.3939
Cloud Privacy and SecurityPrivacy
• Identity Assurance
• Privacy policy enforcement
• Federated cloud environments privacy protection
• Privacy enhancing ID Management
Security• Secure service cells
• Trusted cloud environments
• Automation and management
• Dynamic inventory of virtualized processes and storage
• Quantum cryptography
© 2010 Hewlett Packard Co.40 © 2010 Hewlett Packard Co.40
Cloud – IDC’s future outlook
– The future of private and public cloud is a bright one
– Cloud addresses key concerns for IT decision makers, especially ease-of-use issues
– Private cloud computing will work best in large enterprise environments
– Systems will be converged (servers, networking, storage, systems management) and highly virtualized
– SMBs will use public cloud computing the most out of any segment
– Concerns persist, such as security and cultural barriersSource: IDC Cloud Computing Attitudes – 2010
© 2010 Hewlett Packard Co.4141
IDC Study – Private Cloud
– Most important criterion in moving to private cloud models:
1. Improved availability2. Disaster recovery
3. Increased utilization of resources
4. Lower TCO
– Reason for moving to a private cloud model is not primarily motivated by lower costs, but rather added benefits
Source: IDC Cloud Computing Attitudes – 2010
© 2010 Hewlett Packard Co.42 © 2010 Hewlett Packard Co.42
Do I already have a cloud? A sample checklist
Virtualization
Automation
Standard services
Self Service
Self Provisioning
Elastic infrastructure capacity
= Yes/No/On the way
Global delivery/support
Converged infrastructure
Virtualized infrastructure mgmt.
© 2010 Hewlett Packard Co.4343
Critical success factors
– Cloud must be part of the overall "IT portfolio“
– Different cloud models• Private cloud (i.e. critical business processing)
• Public cloud (i.e. collaboration and email)
• Hybrid
– Optimize the infrastructure• Converged infrastructure
• Diversify between public cloud, private cloud, and traditional IT
– Overcome internal cultural barriers• Siloed IT organizations will not be able to reap full benefits