A home-decor auction in support of homeless youth

presented by

EVENT REPORT

EVA’S INITIATIVES370-215 Spadina Ave Toronto, ON

M5T 2C7 416-977-4497

www.evas.ca

2015 SPONSORS

Presenting Sponsor

Outdoor Living Sponsor

Live Auction Sponsor

Volunteer Sponsor

Urban Living Sponsor

Dinner Sponsor

Program Sponsor

2Friend Sponsor Friend Sponsor

HOME FOR LIFE is an annual home-themed auction experience. In its thirteenth year, this event was held on the evening of June 4th, 2015 at the Evergreen Brick Works – Holcim Gallery.. Over 400 guests strolled through Eva’s virtual home andbid on house-wares, furniture, home improvement and garden accessories. With both live and silent auctions featuring high end home furnishings, accessories and unique experience, this event presents itself as a significant and enjoyable networking opportunity while raising much-needed funds for Eva’s Initiatives.

EVENT HIGHLIGHTS• Event exceeded its goal of $180,000 and raised $210,000+ for Eva’s youth!• Sponsorship revenue $80,000• More than 400 guests in attendance• Extraordinary live/silent auction items raised $60,000• Fund-a-Need Auction raised $40,000

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EVENT HIGHLIGHTS

• Sponsors: Scotiabank – Presenting Sponsor Enbridge – Outdoor Living Sponsor Colliers International – Volunteer Sponsor Daniels Corporation – Dinner Sponsor Concord Adex – Live Auction Sponsor Linda Tickins, Sutton Realty Broker – Urban Living Sponsor UrbanSpace, Program Sponsor Oxford Properties, Friend Sponsor Carpenters Local 27, Friend Sponsor

• Fantastic Game Prize - Two round trip flights compliments of the Air Canada Foundation

• Food Host - Rancho Relaxo, Beverages Host - Colio Estate Wines, Steam Whistle Brewing and Imperial Coffee

• Host and auctioneer – Don Stewart• Ryerson School of Interior Design student volunteers created 8

fabulous design rooms• Keith Rushbrook – II by IV Design – Judged the Interior Design Competition• Eva’s Initiatives youth-curated photography exhibit – SOLD OUT!• 80+ amazing event volunteers• Provided excellent sponsor exposure and networking opportunities

TICKETS

• Guest Ticket $100 ($60 tax receipt)• VIP Tables of 10 $1,500 ($1,000 tax receipt)

GUEST PROFILE AND DEMOGRAPHICS

• Age range 25-65• 50 % men and 50% women• Most have a university degree or higher• Urban professionals, business owners and executives• Interest in acquiring high end items, services and experiences• Majority live in GTA• Patrons and potential new benefactors• Interested in supporting Eva’s youth

2015 AUCTIONEER

DON STEWART is a lifelong resident of Oakville and proud to support Eva’s Initiatives. Don has been a professional charity and benefit event auctioneer since 1998; traveling across North America to provide his services for high-profile, charity events. Don ensures that the live auction is entertaining while helping to maximize the funds raised. Don’s friendly demeanor and outgoing personality encourages patrons to bid generously, and his pacing keeps both experienced and novice bidders engaged. Many of his clients are repeat customers who trust Don and appreciate his comfortable style and enthusiastic auctioneering. Annually, Don helps numerous charities raise tens of millions of dollars for great causes and vital needs.Don is a graduate of the Southwestern Ontario School of Auctioneering.

2015 HOST

ANDRIA CASE joined the CTV News family in 1997 as a general assignment reporter. Today, she continues to report from the streets of Toronto as well as sharing the weekend anchor desk with Colin D’Mello. Over time, Case has become CTV Toronto’s go-to Arts and Entertainment Reporter.

She shows tremendous tenacity on the red-carpets at events, from TIFF to the JUNO’s. She’s interviewed top celebrities including Oprah Winfrey, and managed to secure a coveted interview with Brad Pitt and Angelina Jolie.

Prior to joining CTV News Toronto, Andria was the producer and host for One O’clock Live, a program that aired on CFPL- TV in London, ON. Before that, Andria was a reporter and ENG camera operator for CHWI-TV News in Windsor and also a writer and reporter for CFPL-TV in London, ON.

Andria was born to Jamaican parents in England, and spent her early years there before moving to Canada. She studied Journalism and Advertising at Ryerson University in Toronto.

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MARKETING AND PROMOTIONS

Traditional Media

MarketWire – Press release sent to Toronto English Key media on May 29, 2015

Website: homeforlifeauction.caTraffic for the Period: April 1 to June 6, 2015 Visits: 1,105Unique Visitors: 840Page views: 2,395

Website: evasinitiatives.comTraffic for the Period: April 1 to June 6, 2015 Visits: 8,450Unique Visitors: 6,148Page views: 42,477

Physical Mailings• Personal invitation mailing early May 2015 to 1,000 donor supporters

MailChimp Email Campaigns• Personal email invitation April and May 2015 to 1,804 individuals• Personal email containing program links emailed on May 29, to 1,790

contacts

Peer to Peer Email Campaign• Peer to peer email campaign with personalized EventBrite tracking links for all

Eva’s staff, committee members and board members

SOCIAL MEDIA REACH

• Facebook – 890 followers, volunteer recruitment ads reaching 13,918 Facebook users in the GTA

• Twitter – 2290 followers for general @evasinitiatives account updated bi-weekly

• Linked In – Shared event postings and linked to main website

VOLUNTEER OUTREACH

• Outstanding support from over 120 amazing volunteers

• Significant assistance provided from both the corporate and community sector

• Corporate engagement through educational seminars offered to employee groups

• Engagement with Voulnteer Toronto to recruit new volunteers

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LOCALLY, EVA’S INITIATIVES OPERATES three shelters which house and feed 114 youth, aged 16-24 each night. Eva’s offers at-risk and homeless youth safe shelter, training, counselling and a broad spectrum of innovative programs and services. Eva’s goal is to help the youth actualize their potential by enabling them to lead productive, self-sufficient and healthy lives to ensure that they will never be homeless again.With cutting-edge services and distinctive programming, Eva’s offers a highly sought after continuum of services. Nationally, Eva’s is building a national network to promote a preventative approach to end youth homelessness. Eva’s facilitates a highly successful family reconnect service to reunite youth with their families, whenever possible.

Eva’s Initiatives for Homeless Youth370-215 Spadina Ave Toronto ON M5T 2C7T: (416) 977-4497 F:(416) 977 6210 W: www.evas.ca@evasinitiatives www.facebook.com/evasinitiatives