event promotionwefillevents.com/we-fill-events-2018-event-promotion-brochure.pdf · co-founder /...

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Event Promotion

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Page 1: Event Promotionwefillevents.com/We-Fill-Events-2018-Event-Promotion-Brochure.pdf · Co-Founder / Operations, USA Josh Smith Co-Founder / Business Dev, UK Daniel Priestley Senior Advisor,

Event Promotion

Page 2: Event Promotionwefillevents.com/We-Fill-Events-2018-Event-Promotion-Brochure.pdf · Co-Founder / Operations, USA Josh Smith Co-Founder / Business Dev, UK Daniel Priestley Senior Advisor,

We Empower Ethical Speakers

We amplify your message to the world to help more people achieve massive success and l ive truly fulf i l led l ives!

Copyright © We Fill Events LLC. All rights reserved.The information contained in these documents is confidential, privileged and only for the information of the intended recipient andmay not be used, published or redistributed without the prior written consent of We Fill Events LLC. The opinions expressed are in goodfaith and while every care has been taken in preparing these documents, We Fill Events, its subsidiaries, the directors, employees andagents cannot be held liable for the use of and reliance of the opinions, estimates, forecasts and findings in these documents.

To be the leading global authority in ethical event promotion, dramaticallyimpacting the lives and businesses of millions of people through the speakers we support.

Mission

We’ve seen firsthand the direct impact that heart-centered speakers have on the lives and businesses of the people they connect with. It isour passion to empowerthese speakers and create massive change to the communitiesthey impact.

Why?

Page 3: Event Promotionwefillevents.com/We-Fill-Events-2018-Event-Promotion-Brochure.pdf · Co-Founder / Operations, USA Josh Smith Co-Founder / Business Dev, UK Daniel Priestley Senior Advisor,

We Put HeartsIn Seats

And it ’s our passion!

*We define a “success” as delivering70% or higher of the projected attendance

Copyright © We Fill Events LLC. All rights reserved.The information contained in these documents is confidential, privileged and only for the information of the intended recipient andmay not be used, published or redistributed without the prior written consent of We Fill Events LLC. The opinions expressed are in goodfaith and while every care has been taken in preparing these documents, We Fill Events, its subsidiaries, the directors, employees andagents cannot be held liable for the use of and reliance of the opinions, estimates, forecasts and findings in these documents.

Promoting Speakers On5 Continents

$30M Spent In Online Advertising

Half A Billion Unique Ad Views

The #1 challenge most speakers face is consistently fillingtheir events. There’s nothing worse than months of planning and financial outlay only to show up to your event with 6 people in the audience, half of which are your friends or existing clients.

7 years ago we identified this challenge and designed a highly-profitable and scalable event promotion system to fill events for professional speakers worldwide, and we haven’t looked back since.

Page 4: Event Promotionwefillevents.com/We-Fill-Events-2018-Event-Promotion-Brochure.pdf · Co-Founder / Operations, USA Josh Smith Co-Founder / Business Dev, UK Daniel Priestley Senior Advisor,

A Peek Into Our Process

Here is a brief overview of our3-step process for f i l l ing events globally

Copyright © We Fill Events LLC. All rights reserved.The information contained in these documents is confidential, privileged and only for the information of the intended recipient andmay not be used, published or redistributed without the prior written consent of We Fill Events LLC. The opinions expressed are in goodfaith and while every care has been taken in preparing these documents, We Fill Events, its subsidiaries, the directors, employees andagents cannot be held liable for the use of and reliance of the opinions, estimates, forecasts and findings in these documents.

Targeted Ad CampaignsWe begin by dialing in your ideal client profile and creating sets oftargeting criteria for our digitalads. We manage all aspects ofthe process from ad creationto split-testing and optimization.

Step 1

Landing PagesWe have tested hundreds of variations ofdesign, style, layout, and messaging to craftthe ultimate event landing page purely optimizedfor conversions. We design and host all landingpage assets we create for your events.

Step 2

Lead Relationship DevelopmentEvents are pointless if no one shows up!Our proprietary stick sequence combines live phone calls, emails, SMS messages, videos,and voicemails to ensure the highest percentof your registrants show up as attendees.

Step 3

Page 5: Event Promotionwefillevents.com/We-Fill-Events-2018-Event-Promotion-Brochure.pdf · Co-Founder / Operations, USA Josh Smith Co-Founder / Business Dev, UK Daniel Priestley Senior Advisor,

Simply ShowUp and Speak

We manage every step of the pre-event promotion process for optimal campaign performance

Copyright © We Fill Events LLC. All rights reserved.The information contained in these documents is confidential, privileged and only for the information of the intended recipient andmay not be used, published or redistributed without the prior written consent of We Fill Events LLC. The opinions expressed are in goodfaith and while every care has been taken in preparing these documents, We Fill Events, its subsidiaries, the directors, employees andagents cannot be held liable for the use of and reliance of the opinions, estimates, forecasts and findings in these documents.

We have tailored every aspect of our ultimate done-for-you service around one core principle:

“We remove as much guesswork as possible by actively managing each piece of the event promotion strategy ourselves in-house.” This has greatly contributed to our 98% service success rate as we generate better results more consistently when we control the entire promotion process, start to finish.

We are the bolt-on event marketingdepartment of your company, replacing the following roles with our service:

Project ManagerAdvertiser Graphic DesignerWeb DeveloperCRM SpecialistReporting SpecialistAnalystCopywriterTelesales Customer Service AgentsTelesales ManagerBefore We Fill Events... After We Fill Events!

1

We Fill Events Client Journey

2 3 Pre-Tour Discoveryand Asset Creation

We begin by reverse-engineeringyour business and structurallyconsulting you on your ascension model, products and the most efficient strategic approaches to achieve your objectives - which are expedited through our service.

Live CampaignManagement

Once we have built the funnel assets, our event campaigns go live and our global team then manages the campaigns 24/7 with daily optimizations and analytical reporting to achieve optimal sustained performance over the 4-6 weeks we are live.

Post-TourAnalysis

After you have finished your tour, we prepare a Tour Debrief Dashboard with reports on costs, sales, marketing metrics and more. We use this Debrief Dashboard to deeply analyze each element of the tour and make enhancements going forward.

Page 6: Event Promotionwefillevents.com/We-Fill-Events-2018-Event-Promotion-Brochure.pdf · Co-Founder / Operations, USA Josh Smith Co-Founder / Business Dev, UK Daniel Priestley Senior Advisor,

Meet OurInspired Team

United by our passion of serving and impacting the world

Copyright © We Fill Events LLC. All rights reserved.The information contained in these documents is confidential, privileged and only for the information of the intended recipient andmay not be used, published or redistributed without the prior written consent of We Fill Events LLC. The opinions expressed are in goodfaith and while every care has been taken in preparing these documents, We Fill Events, its subsidiaries, the directors, employees andagents cannot be held liable for the use of and reliance of the opinions, estimates, forecasts and findings in these documents.

Levi SanfordCo-Founder / Operations, USA

Josh SmithCo-Founder / Business Dev, UK

Daniel PriestleySenior Advisor, UK

Amy RadunzEvent Specialist, AU

Paul DunnStrategic Advisor, SG

Ami KaluAccounts, USA

Andrew GriffithsBrand Ambassador, AU

Page 7: Event Promotionwefillevents.com/We-Fill-Events-2018-Event-Promotion-Brochure.pdf · Co-Founder / Operations, USA Josh Smith Co-Founder / Business Dev, UK Daniel Priestley Senior Advisor,

Paying itForward

Beyond fi l l ing events: every t ime we fi l l an event ,something AMAZING happens somewhere in the world

Provided 12 people with an-ti-trafficking training

Visit b1g1.com to learn about how you can take part in giving through your business as well.

Copyright © We Fill Events LLC. All rights reserved.The information contained in these documents is confidential, privileged and only for the information of the intended recipient andmay not be used, published or redistributed without the prior written consent of We Fill Events LLC. The opinions expressed are in goodfaith and while every care has been taken in preparing these documents, We Fill Events, its subsidiaries, the directors, employees andagents cannot be held liable for the use of and reliance of the opinions, estimates, forecasts and findings in these documents.

Here at We Fill Events, we are all about making a positive impact in the world. Weare a proud member of B1G1 and when you engage with us as a client, you are alsocontributing to a number of incredible causes within the global B1G1 network. Together, we can make a massive global impact and use our businesses for good!

Our 2017 contribution impacts to date:

Provided 12 people withanti-trafficking training

Given 30 days of bookkeeping skills training to women in need in Africa

Gave 1 micro-loan to a woman in Africa for a business start-up

Given 24 days of business training to women in need in Africa

Gave 5,000 (13 years) days access to filtered drinking water in Tanzania

Educated 75 rural childrenin India

Provided 365 days of access to personal hygiene to girls in need

Provided 20 days access to education to prevent girls from being trafficked

Provide medicine to 25malnourished children in Ukraine

Funded 50 orphans in Kenya Given 30 days of pregnant medical care support

Gave 104 days of occupationaltraining to people in Cambodia

Page 8: Event Promotionwefillevents.com/We-Fill-Events-2018-Event-Promotion-Brochure.pdf · Co-Founder / Operations, USA Josh Smith Co-Founder / Business Dev, UK Daniel Priestley Senior Advisor,

Our Service Deliverables

This is what our ult imate done-for-you service del iversin supporting your event marketing objectives

Copyright © We Fill Events LLC. All rights reserved.The information contained in these documents is confidential, privileged and only for the information of the intended recipient andmay not be used, published or redistributed without the prior written consent of We Fill Events LLC. The opinions expressed are in goodfaith and while every care has been taken in preparing these documents, We Fill Events, its subsidiaries, the directors, employees andagents cannot be held liable for the use of and reliance of the opinions, estimates, forecasts and findings in these documents.

Project Management And StrategyThe creation, execution and ongoing analysis of online advertising strategyfor promoting your events.

Ad Campaign ManagementThe creation and management of digital ad campaigns promoting your events.

Web Development And Graphic DesignThe design and development of a custom landing page for each event by which to promote your events.

Lead RelationshipDevelopmentCreation and management of email, SMS, and in-house live phone call sequences for registrantsof your preview events.

CopywritingAll copywriting is provided in-house and delivered through our designed landing pages, ad creative, retention emails and SMS campaigns.

Tracking and ReportingCRM and tracking integration on eventpages, and daily reporting of keycampaign metrics to track performance across all campaigns and ad creatives.

Contact us today to discuss our event promotion serviceSend all inquiries to [email protected]

We require 6 weeks lead time prior to each event date to begin promotion.

Your advertising budget is in addition to our service fee and is billed directly to you from the ad platform over the course of the campaign.

Page 9: Event Promotionwefillevents.com/We-Fill-Events-2018-Event-Promotion-Brochure.pdf · Co-Founder / Operations, USA Josh Smith Co-Founder / Business Dev, UK Daniel Priestley Senior Advisor,

We look forward to hearing from you soon!

Send all inquiries to [email protected]