8

CREATIVE EVENT SPONSORSHIP OPPORTUNITIES

Sponsorships aren’t only for the big players.

It’s essentially a marketing strategy for either customer acquisition or brand awareness.

How can you make your event an appealing alternative marketing channel for businesses?

Here are 9 creative ways to

pitch for sponsorship for your event.

1 FOLLOW-UP EMAIL

Offer your attendee email list so

sponsors can continue to

engage with them after the

event.

Look up your local regulation on

personal data and put in place

the necessary terms and

conditions of ticket purchase.

Provide an avenue for attendees

to opt-out if they are not

comfortable sharing their details

with a third party.

2 GENERATE EXPOSURE

Create ticket categories with a

greater perceived value than the

standard ticket price.

Offer attendees value bundles or

discounted prices tied in with

your sponsor’s products.

This provides sponsors with a

less intrusive method of

distributing product samples.

Leverage the ability to create any ticket category you want on Peatix!

TRY PEATIX!

3 BRANDED MEDIA

Print your sponsor’s logo on common place items that

attendees will use to leave a

lasting impression on attendees.

Common items include pens,

coffee cups, and cable wraps.

This enables the brand to remain

visually present at the fore.

4 FOOD

Food is often a staple at events,

and makes for a hefty sum.

Aim to have it fully or partially

sponsored.

Most attendees will help

themselves to food during an

event which makes it a valuable

place for sponsors to have their

logo present.

5 EVENT COMMUNICATIONS

Groups on Peatix enable you to

build a following for your event.

Grow your group to a substantial

size, of which you can use as a

tool to pitch for sponsorship.

Soon as your event goes live, an

email is automatically sent to

your followers to notify them of

a new event.

Include your sponsor’s logo in your event banner so members

of your group will see it when

they click-through to the event.

6 PANEL

Give sponsors opportunities to

moderate panels or conduct

workshops to display their

thought leadership within a field.

This convinces attendees of

your sponsor’s credibility and increases trust in their brand.

7 SHOWCASE

Provide sponsors with screen or

stage time to play a video, or

conduct a product demo.

Give them creative freedom to

showcase their brand through a

programme segment at your

event.

8 EXPERIENCE

Have booths where attendees

can fiddle around with your

sponsor’s product to see how it works.

Curate and limit the number of

booths to keep it exclusive and

relevant for attendees.

Adapt these opportunities for sponsorship into your proposals

to entice sponsors to the value you

can provide with your event to their

bottom line.

DOWNLOAD FREE EBOOK

Learn to ask the right

questions to kickstart

amazing events.

Suling Wong

Produced by

Claire Ding

Original article by

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