Question 3

Audience Feedback

Target Audience Mood Board

Deciding on a Target AudienceOur target audience is 15 – 25 year olds. Both Male and Female.

I have made a Target audience mood board to show the type of things our audience would like. Our group decided to use a target

audience of around our age. This would make is easier for us to make our soap opera trailer because we could relate to it more. We

would also be acting in it so it would make more sense to target it at our age.We decided to use E4 as our broadcaster. We used the style

guides on their website to help us with the branding for our ancillaries.

“the channel is mainly aimed at the lucrative

15–35 age group.”

“E4 is the UK’s most watched digital

channel amongst 16-24 year olds.”

Audience CommentsThese are some comments from the audience about my trailer.

Good Editing Good cross

setting

Nice Sound

Swap the main title card colour

to opposite colours.

Lower the sound on the crash scene so you cant hear the

wind and other noises in the background

Make sure the title card fonts

are all the same colour

Cut the shot of the drug dealer a bit

shorter. And zoom in on dean when he

says “80 quid”

These are some constructive criticisms from the audience:

We have taken this audience feedback and made the changes to our final trailer.