Evaluation Q1In what ways does your media product use or, develop or challenge

forms and conventions of real media products?By Michael Dreelan

Convention 1 (Video)• Pop rock videos often have a performance in them based in some kind of studio

with well lit ambient lighting and close up shots of their instrument.

Here you can see the close up of the microphone (instrument). This is to show the artists passion for the song and music and also to highlight how natural it is.

In these images you can see the well lit background lighting. We used these conventions to make our performance look very realistic and natural.

This fall out boy song’s video also uses the conventions but also develops them as well with different colours of lighting. They also use a smashed bulb to create a very bright light. In this video they also have various close up shots of their instruments.

These are two different songs from Mumford and sons. One of them challenges the conventions and the other reinforces them. This may be to match the tone/tempo of the song. Our one republic song was very up beat so it was better for us to use the convention of well lit ambient lighting.

Convention 2 (Video)• In many pop rock videos, the costumes are in between pop videos and rock

videos meaning they aren’t too fashionable but also aren’t too dark and dull.

In these 4 screenshots from our music video, you can see the wide range in costumes. This was the idea of our video as the outfit had to match its corresponding location. However our performance costume reinforces the convention as it is black and white which can be seen as rather boring, so we added the hat and the braces to give it a little more character and relate it more to pop as well. This twenty one pilots song has very similar costumes for the performance

as it is black and white however they have added a white bow tie to make it a bit more quirky.

In this music video by maroon 5 you can see how he is wearing quite fashionable clothes and a unique hairstyle like in pop videos but he has got a black leather jacket on which relates more to rock music. Here you can see the costume between the two genres.

Convention 3 (Magazine Advert) • Digipaks and magazine adverts in the pop rock genre will often have a

black border around the edge which relates more to the rock side of things but there will then be more colour in the centre of the page for the pop genre.

Here Is our magazine advert with the black border along the bottom, this is very similar to the muse magazine advert. This gives it that rock undertone.

You can also see in these examples how there is often a lot more colour or lighter shades in the centre of the image.

This magazine advert from Mumford and Sons has a complete black border to it with various photos in the middle all with warm light colours making this the best example to match the conventions.

We wanted to use these conventions to fit in with the genre. We also thought it would suit our artists USP of the hat and braces as it gives it an old but stylish feel.

Convention 4 (Digipak)• In pop rock digipaks there a lot of medium shots showing the artist or

someone else in the middle of the page.

In our digipak we wanted to use this convention but develop it a bit so that it was unique and not so boring. For this image we decided to duplicate and flip the image.

All of these examples from different bands are very similar. Other than the fall out boy one, they all have the artist on the digipak, usually in the middle of the image using a medium or long shot.

We also changed it up by using some close up shots.