EVALUATION

Bethany Fox 6128

Introduction

During our A level media course we are set an

A2 assignment this includes several options of

which you may choose from, I chose to complete

the 1st assignment of which was a promotion

package for a music video that I was to create, it

included a digipak for the band and also a

magazine advertisment for the digipak and their

band.

Target Audience & Product

Ideally in mind my target audience would consist of both male and female young adults in the age range of 16-22. My target audience will fall into a middle class of working standards. Most of which will have part time jobs as either waiter/waitress or retail assistants or be in higher education or apprentices'. Therefore would have back pocket spare cash for promotion products such as posters, games, digipaks, figurines, tour tickets and many more.

I think my product will appeal to my target audience as they are the easy going, fun, loving, party group of the era and match perfect with the songs genre as its fun but easy but also makes you want to party or maybe even fall in love.

Q1; In what ways does your media product use,

develop or challenge forms and conventions of real

media products?

The genre of my music video and its promotional products is indie pop/folk, conventions of my music video are probably a little harder to find in mine; I used the stereotypical love story between two young adults, but developed it by taking them somewhere out of the ordinary up in the derbyshire moors, representing freedom and love that they share. Its vital to use typical elements within a music video so that you don’t loose the attention of your audience, for example by creating a relationship within the story between you as the audience and them as characters means that once we are hooked, we care for them and want to know how it ends. In a music video its incredibly important to keep up with the beats within it and therefore ensuring that all shots are cut to perfection but evenly too, so as to not send you silly but keep you drawn in.

Q1;

The genre of indie folk/pop is a very small genre and isn’t really experimented with much and therefore I felt that is was important as a creator to ensure there was something new and different to the traditional showing of them live at a festival etc. This is when I decided I wanted to show the relationship between to people who blatantly love one and another. I felt it was important for me to do something new with the genre to show my creativity and the thought I've put into the whole process. To ensure of this I played on their relationship but also by creating something of a story that had absolutely nothing to do with the song or really even it lyrics but that worked so incredibly well as a whole.

Q1;

Having created a questionnaire and asked those

of both a media technological mind and those of

an average consumer audience mind; my main

feedback was, how well as a whole it all worked

together but also how I had used the overlays to

create old aging film effects on top of my original

material. Which personally I feel worked in my

favour as when they heard the music they wasn’t

expected such a soft love story to run with it.