1. OCR G324 Advanced Production WHITE, Sophie(With Rebekah Carroll, Grace Todhunter, Moiza Butt, Fiona Tucker and Emma Richardson)

2. Evaluation Questions: 1. In what ways does your media productuse, develop or challenge forms andconventions of real media products? 2. How effective is the combination of your mainproduct and ancillary texts? 3. What have you learned from your audiencefeedback? 4. How did you use media technologies in theconstruction and research, planning andevaluation stages? 3. My Products: 4. Final Soap Opera Trailer:BORDERLINE (Click to watch) 5. Final Magazine Front Cover: TV WEEKLY 6. Final Billboard: BORDERLINE 7. In what ways does your media product usedevelop or challengeforms and conventions of real media products? Colour coded words apply1. throughout this question 8. I have used three different existing media products to inspire and inform me of the conventions ofsoap trailers.1. 9. Comparing the90210 trailer that inspired my own trailer with my finished media product.1. Click above image to see trailer. 10. What I have learnt from the 90210 trailer...Two Person Lighting: Soft, warm close up.lighting, to complement thesad, but comforted emotion in the sceneMain character is wearing hardly anymakeup to show that she has heremotions on display and isnt Also hiding becauseanythingshe is theoneportrayingThe two person close up theallows the viewer to emotion. feel like they areFemale slightly larger and in better focus than maleactually in the1.scene, watching the in shot, due to soap being a female dominated 11. What I have learnt from the 90210trailer...Colourcoding the lipstickshows the characters personality and also the emotions she isfeelinge.g: fear, dange r.1. 12. What I have learnt from the 90210trailer... One Person closeLighting: The lighting is warm up; off centre. because that is the generalatmosphere of the soap, but brighter than the previous shot because the emotion is harsher. The colour red is used to connote theconfusion andnegativeemotions thecharacter is showing. The background is out of focus so that the whole attention of the viewer The character in shot is fillingthe right half of the screen. He is on the character.1. is not central because this shows that there is a disequilibrium in 13. What I have learnt from the 90210 trailer... One Person close up; off centre.1. 14. What I have learnt from the 90210trailer... Off centre, long Body language here shows the shot.relationship between the two people; Lighting: angle, proximity, etc. Thelighting is warm because that is the general atmosphereof thesoap, and also quite dark to signifythat they areThe Mise en Scene of theindoors.The out of focus coupleshot is created to show is here to show thethat they are in a hotel1.audience what the in-focus couple are lookinglobby, due to the layoutand features. 15. What I have learnt from the 90210 trailer... Off centre, long shot.1. 16. 1. 17. Comparing the Downton Abbey trailer that inspired my own trailer with my finished media product.1. Click above image to see trailer. 18. What I have learnt from the Downton Abbey trailer...Both: Crash zoom, medium close upLighting: Dark, lit from one side, to show the atmosphere. Links with dark music.Lighting: Not particularlybright, but cold, so as to reflect the atmosphere.1. 19. What I have learnt from the Downton Abbey trailer... All: Extreme Close up of eyes.1. Extreme close ups of eyes help the viewer to empathise andrecognise the emotion being displayed 20. 1. 21. Comparing theHollyoaks trailer that inspired my own trailer with my finished media product.1. Click above image to see trailer. 22. What I have learnt from the Downton Abbey trailer...Both: Crash zoom, medium close up The crash zoom in the Hollyoaks trailer is used to show that thecharacter is shocked, or suddenly worried about something, due to thefacial expressions.I have used the crashzoom to emphasise the anger and sadness of the character, which I thinkis developing theconvention.1. 23. What I have learnt from the Downton Abbey trailer...Character similarities. In the Hollyoakstrailer, there appears to be acharacter who is obsessiveover another girl. She is seen in a close up two shot withthe girl, and portrayed incleverly emphasising lighting. In my trailer, I have used a similar character, andportrayed her in candlelight, next to a picture of the stalk- ee. The candle-light relies on the viewersprior knowledge to link1.this set up to shrinesand places of worship. 24. 1. 25. The music used in the Hollyoaks trailer wasalso the main influence for my own music choice. Click image to watch YouTube video of my chosen song The heavy distressed guitar effect targets theintended audience. Although guitar music isnt often used in thisgenre, I believe that the blurring of the boundaries between soap and TV drama means that it still attracts the correct audience.1. See slide 43 26. 1. 27. 1. 28. Features I have used from the existing products... Highlightingimportant Similarwords. button, red, con trasting white. Inspired by second existingproduct.Existing soap Contrasting logos that coloursaudiences arefamiliar with Yellow Red colour- haloaroundcoding main charactersto highlightWhite outlinearound cut outcharacters Rhetorical from other soapquestions1. Barcode 29. How effective is the combination of your main product and ancillary texts?2. 30. I think that the fact that allthree of our products have the same two characters on them makes the viewer/reader associate those characters with the soap, andtherefore the soap becomes more well known through the use of those characters.2. 31. The font we have used for the logo is suitable for the genre because it isstill easily readable, but also different enough to be easily recognisable. It fits with the soap because itlooks like handwriting, and asthe soap is set partly in acollege, it lends itself to2.being used as writing on a 32. The fact that the logo appears on two of thethree products (and theonly reason that it couldntbe on the billboard is that its not allowed in the rules of the E4 style guide) means that the soap will be2. well recognisable by its logo to potential 33. The next few slides show the Significant use of the colour red throughout my products:2. 34. In our Front Cover:2. 35. On the Billboard:2. 36. In the trailer:2. 37. The use of the colour red is tosymbolise many different emotions and emphasise the themes of theplots.SADNESS JEALOUSYI think that because I have used the colour throughout all my products, itmakes it very clear to viewers what the2.atmosphere of the soap is 38. My soap is being broadcast on E4.Having the E4 logo on the soap adverts does more than justtell the viewer what channel its2. on... 39. E4 has consolidated itsposition as the leading channelfor younger audiences Targetaudience ofAdults aged 16-343.2. www. channel4.com/corporate/4producers/commissioning/e4.html 40. Three-quarters of the ratings to the channelnow come courtesy ofviewers under35yrsSkins, The InbetweenersandMisfits3.2. www. channel4.com/corporate/4producers/commissioning/e4.html 41. The fact that our soap is beingbroadcast on E4 shows that it is aimed at a certain audience: young discerning post-big brother generation people who watch similar programmes of the same genre/style.themeThe logo is a clear indication to3. people who already watch shows on E4 that they might like to watch the soap.2. 42. The fact that the soap is being aired at7pm tells the audience that, because it is before the watershed, its not tooexplicit, but its on in the evening3.because at that time, the intended audience (young females) are most likely2. back from work/college and sitting down 43. The soap genre is clearly recognisable dueto the stereotypical characters, types of advertising, and soap style filming conventions: e.g: many narratives, similar issues etc.Recently, there has been a shift in the soap genre. Some soaps, such as1.Hollyoaks, are becoming more like TV dramas, and some TV dramas, such as2.Desperate Housewives, are becoming more 44. We aimed to make our soap most likeHollyoaks; A soap, but with definatesimilarities to TV drama. This fits our intended audience becausethey are the new generation of TV viewers, and therefore will be excited2. by this hybrid genre style. 45. What have you learned from your audience feedback?3. 46. Audience Research Questionnaire: Before making my soap, I researcheda range of people to get a view of3.peoples attitudes to the genre. 47. What Programmes Males watch... Coronation street 9 neighbours EastEnders Males mostly14 Holby City Home & Away watch20Other NoneCoronation10 0 1 Tv drama Waterloo Road Tv drama GleeStreet.510 Tv drama Dr.Who What Programmes females watch... Females watch12Coronations StreetEastenders mostly18Holby City 6EmmerdaleCoronation 7NeighboursHome & AwayStreet, but15OtherNonenot as many1944 2 TV Drama Waterloo Road as Males.TV Drama Gle3. 140 TV Drama Dr.Who 48. Age started watching soaps FEMALE More females 2 4started13 6