Media Evaluation

Music Video/CD Cover/Magazine Advert

Q2.How effective is the combination of your main product and ancillary texts?

• This is our main product- follow this link- http://www.youtube.com/watch?v=Dhs7c-dnmgs My ancillary texts for the music video includes the front cover of CD cover, back cover of the CD, the inside

cover of the CD and the magazine advert. These are my ancillary texts and I will explain how each of these texts show a combination to my main product.

Front of CD Cover

Inside of CD CoverBack of CD cover

Magazine Advert

Magazine Advert Combination to Music Video

• Through the process of our media project for making a music video, I have linked my music video product to ancillary texts which are the CD digipak design and the magazine advert which has allowed me to develop ideas and follow codes and conventions for my main product. In this essay question, I will discuss things I have used from ancillary texts that shows a relation to my media product.

• +The theme around our music video is the stereotypical image of a young rap artist trying to come up into the mainstream society from an independent label. This is why the music video purposely focused just on the artist’s image, identity and status, not on anything else. For this specific reason, I related these videos to my magazine advert. For my magazine advert, I have made the theme for each ancillary text red, black and white. I have chosen a mid shot in colour where he is looking directly at the camera which imitates and shows a combination to the music video as in the music video, he seems to look right into the camera at various scene occasions. I chose this picture as it relates to the locations of the music video. There is good framing and angles in the magazine advert photo. Also this photo focused predominantly on the artist’s facial features and expressions. From the magazine advert photo, the artist looks serious, predominant and important due to body language and camera angle such as low angle shots which make the artist look superior. Even though the colour red is not associated in my main product, I used the colour red as it went well with my other colours black and white. Also the audience mentioned to me in my audience feedback that I should use the colour red in my magazine advert as it is a predominant colour used in rap media products and in music overall.

Front and back of CD cover

The digipak design- the front and back of the CD promotes the artist as seen in the main product. The image at the front cover is filled with a dark background with the image being in black and white. The artist is looking directly at the camera and the typography is in bold red with a different font used. The back of the CD cover relates to the front cover and the video as it has a dark effect then goes into a light effect to give some light on the artist’s face. This is where he is looking away from the camera leaning against the wall, which is shown in some parts of the main product in black and white and colour.The magazine advert and CD cover designs have different images as I feel that the digipak design focuses more on the promoting the artist and the magazine advert focuses on the main theme of the song which represents a stereotypical image of the artist. I have used the same colour theme overall for the CD cover design and magazine advert which shows that I have used a consistent colour scheme to follow the US codes and conventions as the main product is a based UK music video. Overall, there has been a close link of our music video to the ancillary texts as I have made sure to use a mixture of black and white and colour photos to display my ancillary texts which shows a link to the music video as the main product is shot in black and white and colour.

Inside of CD cover

My inside cover includes the artist’s biography and his lyrics to the song let me flow. This photo was taken at a similar place to the location of the video which shows a combination to our main product. This is also a similar shot that is seen in our music video. A side angle shot of the artist looking away from the camera in black and white is used in the main product. This is where I used this shot from the video for the inside of the CD cover.