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  • 8/6/2019 Evaluation Final - Real

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    EVALUATION

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    In what ways does your media productuse, develop or challenge forms or

    conventions of real media products?

    , ,My magazine Amplified wasinspired mostly by the simple

    ,colour scheme house style and,layout of Mojo Uncut and

    .Classic Rock I found thateach of these magazines hadvery similar conventions such

    as including one main storysurrounding only the edges

    with puffs of additionalarticle information such as

    ! , .PLUS The View Tori Amos.etc Each magazine has a laid,back slightly roughed up,style though Classic Rockseems to appeal more to a

    younger demographic thanUNCUT and MOJO as it s layout

    is less structured and thefont of the Masthead is

    slightly more smooth than.that on Mojo magazine

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    How does your media productrepresent particular social

    groups?

    I want my magazine to mainlyrepresent the revolutionary

    ,generation of Rock and Roll The , -Legends identifiable by 35 50

    ;year olds the people who were.thereI have aimed to also combine thiswith the evolution of rock into

    what it s become.today Appealing to a younger

    audience- .of around 18 25 year olds This

    is included in the form of an

    interview with a young aspiring punk

    ,band revealing their inspirations and

    aspirations in the music industry throughout the revolution

    .and today

    I imagine my magazine wouldattract an audience

    -ranging from 18 25s and- 35 50 s and would appeal

    ,mainly to men though it

    may appeal to many women.too

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    What kind of media institution mightdistribute your media product and why?

    ,I am confident that IPC Media Future

    Publishing or Bauer Media would be a ,suitable distributors for my magazine,AMPLIFIED as they each distribute one of

    ,my inspirational magazines such as Uncut.Mojo and Classic Rock

    Future Publishing distributethe larger range of music

    magazines of the three,institutions but it is Bauer

    Media and IPC Media whichdistribute the few most

    ,popular and successful ones, , ,such as Q NME Mojo Uncut and

    !.Kerrang Bauer Media and IPC Media

    distribute a diverse range of,magazines of different genres a,select few in each category each

    successful in their areas of.focus Therefore I would chooseeither of these two companies to

    distribute my product as I imagine

    they would be companies whichcould distribute my own magazine

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    Who would be you magazinesaudience?

    As the content of my magazine,includes old and new Rock myaudience would be in the age ranges

    - - .of 18 25 and 35 50 I have chosen twotarget audiences as the new artistswould be those who were inspired by

    .the older ones I feel that this

    collaboration of the old and the new.could be hugely successful Mycontent choices would be quite

    ,specialized in the Rock and Roll eramusicians who contributed andinspired the revolution and

    .evolution of Rock and Roll Therefore

    my target audience would consist-mainly of 35 50 year olds as therewere the generation who experienced

    .the Rock and Roll Revolution Myintention to also attract a younger,audience would be for the purpose to

    educate and inspire the new

    ;generation of rock musicians whichspecifies that the younger audience

    ,My colour scheme of red black

    and white could appeal to bothgenders as they are gender,neutral though I would say

    males are more the focus foraudience when considering the

    combination of simple neat text,with fairly masculine destroyed

    Headline fonts consistent.throughout my magazine Iimagine that my audience wouldmainly consist of laid back

    oldies who would enjoy,listening to quality Rock

    possibly the owner or collector

    of a few pieces of rock (memorabilia or instruments such

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    audience profile

    My audience would consist of either social or independent individuals

    ( ),with a strong interest in the evolutionary period of Rock the 60s.and possibly a musician themselves or aspiring to be Also individuals ,strongly influenced by Rock revolutionaries such as Led Zeppelin

    .Jimi Hendrix and The Beatles etc

    GENDER (Majority male some)FemalesAGE -25 50ORK STATUS /Retired/Student Young professionalsOMMON INTERESTS/ , ,Festivals gigs Music playing

    an instrumentREFERRED MUSIC GENRE

    , ,Rock n Roll Classic Rock ProgRock ADIO STATIONS ,AceRadio

    , , ,AMPED FM Radio Mojo The VoltX FM

    V CHANNELS Music channels: , , ,such as Mtv Viva 4 Music.Classic Rock For entertainment

    : *, , / , ,Five Dave BBC 1 THREE E4Paramount Comedy/ILMS PROGRAMMESDark

    , ,Comedy Rockumentaries, / ,Horror Action Thriller

    Crime Drama

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    Blumler and katz

    aslow s hierarchy of needsMy magazine would come under the 4th

    , , tier Esteem of Maslow s Hierarchyof Needs as it is not completely

    necessary for survival but is asignificant influence of the way we

    model ourselves to our interests,and surroundings such as the

    influence of musicians and musicstyles on each persons view of the

    .world around them It alsosignificantly affects the way we

    behave and interact with one;another physically and socially

    therefore this could also place my

    Blumler and Katz s Uses and Gratifications theory is made up of 4 main:areas , ,nformation Personal Identity Integration and Social

    .nteraction and EntertainmentOut of these four areas I feel my magazine could potentially fulfil each

    ,of them for my target audience which would be a strong attraction for my.magazine Although the main areas fulfilled by the contents of my magazine

    would be Entertainmentand .nformation

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    Preparation/proposalThe first decision I made about my magazine was the genre as this would determine

    .the suitability of the magazine s name My choice of Revolutionary rock inspired

    the name Amplified as it reflected the rebellion of the genre and how the whole

    , , .point of Rock was and still is to be loud and obnoxious My choice of wording wasdone to match the theme of slang and music terminology to influence music magazine, , , ,names such as Uncut meaning an unedited take of an artists recording and Mojo

    - ; ,being slang for an aura like mood created by the music like these my magazine.name makes reference to the time it represents

    I propose to make a music magazine specialising in the genre of revolutionary

    . ,rock This magazine will be aimed at a predominantly male audience though many, - -females may also be interested by its contents ranging from the ages 18 25 and 35. ,50 This chsentarget audience will possibly be students will small disposable

    , , .income senior professionals perhaps close to retirement Amplified is aimed to,appeal to an audience inspired by the pioneers of rock and the revolution also a

    .younger people curious to learn of Rock s birthplace

    ,This magazine will be sold Internationally only in America Canada and the UK as

    ,even though this genre influenced a global generation changing the music industry,forever to translate the contents into several languages would cause a.significant drop in the profits of the magazine I feel it is important to spread

    .the stories of such an influential time around the world as it affected the world

    The price of my magazine was an very important concept to consider as most. .magazines of this genre or similar charge prices ranging form 3 50 to 6 To make

    . ,my magazine more appealing to my audience I chase to charge 4 50 a comfortable

    .middle ground

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    Analysis of front cover

    USP drawsreader in and

    encourages them.to purchase

    I have given mymasthead a drop

    shadow so as toallow it to stand

    out more.effectively

    Black and whiteimage accentuates the classic

    style of the rock.genre This is

    the main focal..point The angle

    at which it istaken is a slight

    low angle looking

    .up at the model

    This gives them asense of higher

    .status and power

    have put only the

    Headline in whit e soas to make it standout amongst the other

    titles.

    The font of mymasthead is made to

    look like a markmade by a slightly

    cracked and worn Top Secret

    .military stamp Thisties in with the

    revolutionary.concept of my genre

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    Analysis of contents page,Dateline

    vital toinclusion of

    issue number.and date

    Like my maininspirational

    , ,magazine Uncut my

    cover story is notthe focus of my

    ,contents pagerather an additionalstory takes the

    .spotlight This isthe story which I

    have included as my.double page spread

    Red used to

    emphasise pagenumbers and bold

    font emphasisingsectional.headings

    Regulars are acommon featureamongst most

    ,magazinestherefore an

    essential addition.to my magazine

    Reviews are an

    important sectionin a musicmagazine as it

    allows the readerto gain advice on

    / .new music films

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    Analysis of Double page spread

    Bright imagelights upthe page and

    stands outagainst the

    contrastingblackadjacent

    .page

    The pullquotes give

    a hint tothe reader

    as to whatthe article

    .is about

    Tour posterincluded at

    end of interviewpromoting

    band s debut.tour

    Red used forquestions toemphasis thechange in.speaker

    , Article title Fresh

    Meat oddly worded

    therefore draws the.curious reader in

    Page numberand issue date

    essentialto realism of

    .final product

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    A

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    I added this in

    addition to theprevious pagesof my magazineas it could fillthe space on the

    inside of thefront cover

    adjacent to the.contents pageThis is a common

    placing foradverts in this

    particular styleof music

    magazine therefore thiswould be

    .affective

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    What have you learnt from theprocess of constructing this product?

    The main thing I have learnt during the production of this project isthat the process of producing printed text of such standards as we are

    .expected takes an incredible amount of focus on detail Even the absence, ,of the smallest detail such as the page number immediately destroys the

    .realism of the work The styling of a magazine is one of the most,important aspects of its creation I feel as the house style can

    .determine whether a magazine becomes memorable or iconic I also had toconsider where there were gaps in the market and how well my magazine

    , ,could sell my main influence for this style and genre choice to accent,to sudden craze in revolutionary fashion inspired by the very genre I

    .had chosen After researching plenty of samples and determining essential, ,conventions and stylistic ones I went onto experimenting with photoshop

    ,and how to edit photos accordingly to fit in with my house style thispart of my project took the most meticulous work as I knew my images had

    .to appear to be of a professional standard The importance of thequality of the final images included in the magazine can determine

    ,between the final appearance looking professional or unprofessionaltherefore a good camera is essential to achieve this project to a

    .professional standard I expected this project to be quite difficult and.to take very detailed work to be presented at a professional standard A

    lot of hard work is necessary to create such a complex media text and alack of this would be blatant almost instantaneously