Question 4

Who would be the audience for your media product?

The primary audience of our film is males from the age of 15-25 from a working class

background. We chose this for our primary audience because they’re of people the

same age, gender and background as us so we share the same interests and it’s much

easier to produce the film as we know what to include.

Also after looking at the UK Film Council graphs it shows that people of a working

class background are more likely to enjoy an action film than of any other class. The

graphs also show us that a large amount of males under the age of 35 enjoy watching

action films.

Using the BBFC classification table we classified our film as a ‘15’ because it

contains themes of an adult nature and drug use. This helps with establishing our

target audience because it is just at the age in which people start being interested in

this genre of film so they are able to watch it and hopefully make it more successful.

Our film would be likely to be released in an independent cinema, or not even in a

cinema but straight to DVD/Blu-Ray. This is because our target audience is a very

small and particular group of people and is not at a mainstream audience. A lot of

people enjoy crime and action films; however, not this style of crime and action as it

is a different style to what this genre of film is usually like. The style of crime and

action films that are aimed at a mainstream audience are films such as James Bond or

Public Enemies. But our film is a style more along the lines of ‘Harry Brown’.