Video

One improvement we would make would be to have this as an electric guitar so that the sounds match the visuals.

During this sequence each member takes it in turn to be in the middle of this shot with several different instruments, however the positioning of the camera often moves; if we were to re-do this shoot I would ensure this didn’t happen as it looks unprofessional.

This would be effective if the singer was singing during this sequence and it was done as more of a ‘performance’.

As this is entering the climax of the song this guitar solo would have been better with footage from a gig with proper lighting and a stage to give the audience a better feel for the atmosphere at their performances.

Digipak

This photo goes across the inside of the digipak, this would have been more effective as three separate images.

Although this cover is effective the filter over it and the back don’t match the other panels, the same thing has been done to all three images however due to the colours in the images to start with they have not come out quite the same.

Website

This might have been more effective if the was more information as it currently looks slightly empty.

There should have also been more merchandise on this page as a large percentage of revenue comes from merchandise sales.