What have you learnt from your audience

feedback?Evaluation 3.-By Rhia Assi-

Digipak and Advert Draft – Teacher FeedbackDigipak – 5/10Advert – 5/10

Overall“Good Ideas, need to be stronger”“A bit messy”“A lot going on” “needs more structure”

Digipak DRAFT – Audience Feedback.

After receiving audience from both my audience and teachers, I came to the conclusion to make a totally new digipak. I still incorporated the ideas of overlaying colours on top of images however instead of applying the effect over all of the digipak I decided to change this and apply it to individual images. I also changed the colour scheme of my digipak completely, and went for a more basic main colour scheme, with pops of colours coming from the different coloured overlay effects I chose for each individual image. I believe this worked better than just using one set colour scheme for the colour overlay as it brought individuality to each photo and hence made them stand out by themselves, which I believe is vital as each band member has their own personality and therefore each colour overlay represents their individuality.Instead of using one image as the background on my cover I decided to eliminate this as I felt it made my digipak look to busy and crowded therefore I looked for further inspiration and found a HAIM cover I liked and used inspiration from that for my layout which involved three smaller images in the centre of the cover. Therefore from my digipak feedback I learnt that the audience liked the idea of the colour overlay as an effect on images used and hence keeping that idea in my final digipak however the layout did not work as text covered the picture initially and hence it needed to be changed and a better and more conventional structure was needed and so this inspired me to go for a more simpler layout than before, avoiding the ‘busy’ look.

Advert DRAFT – Audience feedback.

My advert in essence was basically the cover of my digipak, therefore, although a link between the media products was created- which is important to have, it lacked a sense of originality. Comments about how “busy” my media product looked where again used to describe my Advert. Therefore I came to the conclusion of starting again and creating a much simpler advert. I went followed the theme of my Digipak and creed several adverts that could be used besides my digipak, all of which held a sense of originality compared to my digipak - which my advert was lacking before however there as still a key relationship between the two- which my feedback identified as being strong previously therefore I ensured I kept it. Feedback was given on the text used on my draft digipak stating it was too big and covered the image, as it did on my digipak. Therefore when re-designing my advert I ensured no images were covered and instead isolated each line of text which I thought added emphases to the advert which now looking back at my draft advert I think lacked before. Feedback was also received on the idea that tesla appeared to be in a lighter font to Eyes Above. I therefore kept this idea on board as it seemed to work however I ensured it was not to big and was not the main attraction.Overall I learnt that my draft advert again was far to busy and text was too big, therefore when re-designing I ensured everything as spaced out perfectly and nothing covered the images used. I also made sure large text was not unnecessarily used but used for emphasises – e.g. on OUT NOW.

I believe from taking on board the feedback received about my draft digipak and advert I learnt about things that worked and did not work overall. By learning these traits I managed to create a much more effective and successful media products; digipak and advert. By learning and acting on my feedback to create new media products it is shown that listening to the feedback is important due to it improving my marks significantly.

Music Video- 25 word pitch

From the feedback we received after presenting our pitch on our hopeful music video, it raised a lot of questions and I learnt by identifying the answers to these questions we would have a more solid idea on our potential music video. This feedback also helped us develop ideas and move along the process of producing our music video and hence we learnt what some potential next steps should be in the process, i.e. choosing locations.Questions on deciding whether our video would be narrative or performance based were rose and hence this taught us to decide on which our video would be and hence helped us in the progression of our task at hand. Another question on where the location was brought up and so we started looking at potential locations for filming; we went on to find a studio in Leicester and different interesting locations we could potentially use, e.g. Highcross top floor car park.By receiving a lot of positive feedback from our pitch it gave us a lot of confidence and we learnt to take more risks in what we believe in as our ideas seemed to be liked.

Music Video - Animatic/Storyboard Feedback After creating our storyboard animatic we presented it and gathered feedback. The feedback received was strong and positive generally. However one area that was brought up several times was the clips featuring a car. Feedback received about these clips, queried the idea and asked if it would be successful and be able to be done without looking cheap. Another thing that was brought up in feedback was some of the outside locations being used, they were thought to be unrealistic – originally having the idea to film in London, therefore these locations were replaced and new realistic ones were found. Therefore after receiving this feedback on these shots they were eliminated completely and replaced by shots in the studio. We therefore learnt from this feedback what to avoid if we did not want out video looking unprofessional and extremely cheap. We also learnt to be realistic in our filming locations and what we could afford to do in the time and money we had.

Music Video - VERBAL• 'need more shots - quicker- tempo of song is fast' • 'more dancing shots- quick moving' • told to look at 'heartwood house media music video for inspiration of

quick shots• 'get rid of fountain shots' • 'use more car park shots- lighting is good' • 'moving (both camera and members' looks good' • 'dancing shots too long - add clips in the middle of them‘• ‘need more singing shots’

When finally getting to the point of putting our music video together we received a lot of feedback throughout the process. From this feedback we learnt, again, what was working and what was not. We also learnt about things we should try and be inspired by, i.e. Being told to Watch Hertwood house media product. This taught us a great deal on how to

match shots to a quick tempo from a song, which ours had.

A lot was changed during the process of making our final music video based on feedback given. We received a lot of verbal feedback throughout the process which I feel we learnt from immensely to ensure our music video worked effectively and successfully in the eyes of our audience. One of the main things we needed to work on was how quick the shots were edited in. Many people thought they were cutting to slowly and hence we added more and more in until we thought the video clips cut effectively to match the songs tempo. From this feedback we learnt that to make our video work, effective and look good it was essential that the same shot was not used for too long, we therefore kept watching the video over and over and kept getting further opinion to ensure no clip was significantly long. Another thing we learnt from our feedback was that some shots just did not work due to many reasons and hence we removed them and found replacements which were much more popular with the audience and received better feedback. Hence from this feedback we learnt if shots were successful or not and if not if they could be edited to work or just needed to be removed completely.