Evaluation

Q1. WHO WOULD BE THE TARGET FOR YOUR AUDIENCE?

Age range: 15-35 years old

This is because the people in this age range can relate to the lyrics in the songs and have a better understanding off what the music is about

Another reason is because the people in this age range could have a large chance of sharing similar interests. An example would be listening to the same artist such as Kayne West.

Similar products: NME and Q

Q has popular named artists that are known around the whole world such as Jay Z.

Lifestyle:

My target audiences hobbies or interests could be towards going to concerts or gigs which involve hip hop, also purchasing the newest trends in clothing, or even likes to make music with their friends or by themselves.

My audience could be bright people or not so bright, but whatever they are I believe that they have the right taste of music.

Gender:

I believe that my audience will turn more towards the male side. This is because my magazine has photos of males only, this could be used as a sign for the male gender only towards my music magazine. However if females feel as if they are part of the music that I create then I will be more than grateful to target any potential audiences.

My complete reader:

Male between the ages of 15 and 35 years.

Big interests in the music genre of hip hop or rap.

A huge social media follower towards their favourite artists

Have their own mind-set of having a successful career in the music industry like the people they aspire to be

Listen to albums they love a lot of the time

In free time possibly make their own lyrics

Q2. HOW DID YOU ATTRACT/ADRESS YOUR AUDIENCE?

EYE CONTACT

AN IMAGE THAT HAS A SERIOUS PURPOSE TO IT

Same fonts

Banner used

Shot type (medium close up shot)

Barcode/price

Most exclusive news

Information about concert

masthead

Other features

Age:

This is between 15 and 35. This is chosen because of the music type itself which mainly targets this age range. This is because is relates to them more as they will understand more about what the artists are talking about in there songs because of this day and age.

Genre:

Hip-hop/rap. I hope that the front cover gives an indication of what the genre is without even being told.

Gender:

Mainly male because of the rapper in my front cover being male and everything about his music and the type I have chosen.

Front cover

Masthead:

This is shown clearly to give the readers a big indication to what is important within the front cover. It is the largest text on the front cover because it needs to show of the brand image by standing out, this will then give the product a positive image if it stands out. I chose the yellow colour and ERAS BOLD font because it sands out best on the blue background.

Colours used:

All of the colours chosen such as yellow, white and black are all used efficiently in my opinion because they all sand out whoever they are on the front cover. All the information placed on this magazine is important so I believe it needs to be eye catching.

‘WHO IS THE BEST RAPPER EVER?’:

This is the largest text size addressed as information. This is because I believe it is the most important message to show with the audience and tat is why I have made the text size so large. I needed to address it as much as possible so the readers can tell which part of the information given to them is the most important.

Contents

The masthead used in both contents page and front cover is the same font and size.

Again on the contents page it stands out with the background being grey.

Double page spread

Q3. HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?

Age

Ethnicity

The genre I chosen also is addressed to appeal to black people more, and that is one of the main reasons why I chose a black male to fit the part of my front cover.

Gender

My magazine at the moment has mainly addressed to the male side

I took into consideration that the genre I have chosen appeals to males more also

One way I tried to achieve this is by making the main photo and all those throughout my music magazine a male character

Q4. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS OF CONVENTIONS OF REAL MEDIA PRODUCTS?

I believe that those two images of other music magazines can relate to mine. All three have the same type of idea and are all similar because of the genre and also the layout.

Comparison with Vibe

Comparison with XXL

Q5. WHAT KIND OF MEDIA INSTITUTION MIGHT DISTIBUTE YOUR PRODUCT AND WHY?

My magazine, ‘LOGIC’

Logic magazine will be published soon and sold at a price of £1.70

I chose this price because VIBE was priced at £2.00 and XXL was at £2.10. I then took the initiative to put my price lower than my competitors because it will then give me a competitive advantage of my rivals. This can lead to increase market sales growth to my magazine, increased profit or even larger advertisement.

From my research I have found out that all 3 magazines target similar audiences, so from my competitive advantage I believe that it can lead to repeat purchase.

Social media

Goods

I have made goods from my brand image because I feel as if I have a big enough target audience to make ambitious decisions such as this idea.

The types of goods I was thinking of could be T-Shirts, hoodies and possibly speakers or headphones.

This idea could increase my brand image and reputation and if it is successful, it could benefit me massively for the future as my target audience could spread wider which attracts a larger audience.

The goods I have decided to produce would have my logo on it somewhere, this can again give ma a better reputation and hopefully get myself know throughout the music industry.

This will also help me when competing with my rivals.

The prices I will set will be down to a survey I will conduct which will give me a good estimate of how much my target audience would average the prices at.

Mobile phones, apps

Following the goods I have decided to introduce, a good ay to access these would be through my mobile phone app. This app will make my brand image much easier look at if some potential customers are unsure about what music magazine they like, my product will bring a good first impression if it stands out from the others.

This app can also add different branches which all give my product a positive feel. This app will show all the recent updates about ‘LOGIC’, about the new merchandise available and what new magazines will be published and all the top stories.

Distribution

Intermedia is a big distributor in the music industry. It has distributed VIBE which is a huge brand within magazines. I have chosen to go with Intermedia because I believe it will bring me the best chance of success and give me the most positive first image towards the public.

Intermedia also has exclusive interviews on radio stations with the biggest names such as Kayne West, Drake and Jay Z. They usually give shout outs to the newest trends in music, and I hope that my magazine can make it to the that goal. If it does, they will hopefully give me a shout out and this can open so many more doors to the opportunities that those artists will give me.

Q6. WHAT HAVE YOU LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT?

Q7. LOOKING BACK AT YOUR PRELIMENARY TASK(SCHOOL MAGAZINE) , WHAT DO YOU FEEL YOU HAVE LEARNT IN THE PROGRESSION TO THE FULL PRODUCT?

Front covers

The magazine on the left is the first one I did, and the right one is my most recent one. I believe I have achieved a much greater amount in my second attempt.

Just from looking at the two I believe there is a massive difference and I will later explain why.

I now realise that my main photo was not effective enough. It is a very dull picture with no real meaning towards it. There is no eye contact so the reader wont be engaged as much.

Also I think that there is to much going on with the image. For example, I have added to many fonts and colours in one frame. When looking back at the two comparisons, I understand where I have improved or developed my ideas.

Also some of the texts used isn’t even clear enough to see properly. This automatically gives the magazine a negative to its name if the reader cant even see what the information is giving them.

The main photo as well should’ve had something that stands out, such as the background which could make the audience stare at it and be engaged with the front cover.

The main photo again should’ve been positioned more effectively or even taken which a position that gives me a chance to mess around with the format of the front cover.

Contents

The background was extremely dull because it is two plain colours. The most recent contents page I developed I tried to make it more inventive by making it more eye catching.

However I did stick to a certain amount of fonts and colour texts which I also used in my magazine that I recently made. On the other hand, this was to boring to get recognised over the others, it didn’t have enough of a feel factor to be seen as a very creative contents page as the background was made into two difference types of green.

What I have learnt?

Once I looked back at my school magazine compared to what I most recently have done, I have realised a lot of techniques that need to be used in order to achieve a successful magazine.

Eye contact is very important with the main photo, this can be used very effectively and grabs the readers attention immediately.

Keeping to a strict colour scheme/font scheme is very important as it gives the magazine a good pattern and flow through because the reader wont be dazzled by all the different changes.

The importance of taking several photos instead of one is very key to having a main photo that stands out. In my school magazine I took one image, however in my music magazine I took over 10, this gave me a good chance to try out the different images to see which one looked best.

I have also learnt how to use the different editing apps such as Photoshop and InDesign which allows me to creative better effects.