EVALUATION QUESTION 1: IN

WHAT WAYS DOES YOUR MEDIA

PRODUCT USE, DEVELOP OR

CHALLENGE FORMS AND CONVENTIONS

OF REAL MEDIA PRODUCTS?

THE ALBUM

Packaging Discs

To begin with the packaging, we have abided by the convention of referencing the name of the album, in our case we use colour (similar to other bands of this genre). As the album is nicknamed the 'blue' album, we have kept the colour scheme blue to reference this nickname. Weezer can be seen doing this a few times with the other 'colour' albums 'red and green'. Other bands do this too such as R.E.M. and Radiohead.

THE PACKAGING

R.E.M. - GreenRadiohead – In

rainbows

Next we have included a sweater and a television as the album artwork. The sweater fi rstly is a reference to the single of the album 'Undone - the sweater song'. This following genre conventions l ike typical Weezer as other bands such as the Pixies have also featured such a design on their album Doolittle.

THE PACKAGING

Pixies – Doolittle(referencing the single

‘monkey gone to heaven’ by depicting a monkey on the cover

with a halo)

THE PACKAGING

The cover features the band standing in a television. The television in conjunction with the sweater were put together to create the ‘homemade’ feel that Weezer show throughout their videos (say it ain’t so being set in a garage) album covers such as Maladroit and solo work from River’s Cuomo (alone 1,2 and 3). What Weezer are doing is differentiating themselves from other bands from the genre to make themselves more iconic with their niche feeling ‘home’ like. As its defying conventions slightly (something Weezer don’t do often), it feels right that we incorporated such an important element of Weezer which helps make them different. They could have originally done this because of their raw producing in their music (especially in Pinkerton) made them sound less professional but more of a garage band and that their music is home-made and the lyrics are close to home for Rivers. This can be reinforced as music videos such as ‘say it ain't so’ are set in a garage, set at home. The home felt image has been an inspiratory image for such bands as Carousel.

THE PACKAGING

We made sure to use the same font throughout the digi-pak as Weezer do throughout their music to abide by style that they show consistent throughout all of their media products.

THE PACKAGING

Just like over bands of the genre, we wanted to make sure that the recurring theme of the album ran throughout the entire design. This not only creates a more conventional look but a more complete and authentic feel.

The sweater material design is present on

the inside of the album and on the actual disc

itself

The album ‘mellon collie and the infinite sadness’ – The Smashing

Pumpkins depicts the sad character on the cover but also a sad cherub

which visually depicts the title ‘infinite sadness’ as even in death

the sadness remains

MAGAZINE ADVERT

We made sure that the design of our magazine advert to similar characteristics from existing Weezer ones. We feel that the simplicity of Weezer’s design throughout all of their media is a key aspect of their homemade identity. The ‘homemade’ rock band as seen throughout videos (say it ain’t so) and characteristics (being shy and awkward).

MAGAZINE ADVERT

Band name on the top in the same font

The band centred in the middle of the poster composed awkwardly to give the weezer feel

The order of composition of the review, explanation of the poster and additional credits is the same to give the poster a more authentic finish