Evaluating Digital Trust with Majestic

Download Evaluating Digital Trust with Majestic

Post on 11-Aug-2014

670 views

Category:

Data & Analytics

0 download

DESCRIPTION

In online campaigns, you need to make bib choices thousands of times a day, based SOLELY on the data provided by the Ad Network delivering the campaign. Is there a better way to evaluate Page Trust at scale?

TRANSCRIPT

  • Evaluating Digital Advertising Paths at Scale @Dixon_Jones @MajesticSEO
  • What we will cover Issues with using Ad-Networks to provide PPC & traffic metrics Issues comparing paid campaigns across different media types A different approach to measuring Quality pre-launch A different approach to measuring Context pre-launch A Different approach to tracking success post launch
  • (This presentation is NOT about Privacy.) EU & Cookie Law ISPs & GCHQ Google & NSA Facebook & the CIA Chinese Hackers Banks and Savings Everyone & Prism PRISM reopened a shallow wound for marketers
  • The Problem
  • The Problem Make an Impact in your presentations by adding some themedPowerPoint animations.
  • The Problem Make an Impact in your presentations by adding some themedPowerPoint animations.
  • Advertisers are being asked to trust the Network they are paying Does that make us Smile or Scream?
  • And it is not just Networks youre being asked to trust It is also People
  • Who do you think has most Klout?
  • And its not just People you are being asked to trust It is also Technologies
  • Trust is not always clear
  • Alexa Majestic Million Moz Trust Page Rank Klout SE Quake / SEMRush Tweets/Likes/ G+ Scores Compete.com Some Toolbar Options to help
  • The problem in online paid search is that this question is asked on every impression! Do we trust this scenario enough to advertise right here? Right now? The Problem
  • The Question: Can we scale Measuring Trust? The User The Context The Influence PPC Pro The Network
  • That has been our quest. Insight at Scale. In the same day, Majestic crawls Well over 2,000,000,000 NEW URLs (and sees 7 billion) Twitter has 500,000,000 Tweets per day on average
  • Whats in a Link?
  • Whats in a Link?
  • Explaining Flow Metrics
  • Explaining Flow Metrics
  • Flowing Trust Through Links 4 10 3 8 ?? ?? Trust Flow. FLOW good data using decay Algorithm
  • LADY GAGA BARACK OBAMA Does this pass the Gaga Test?
  • Hooray! We made it past to second base
  • Trust Flow adds another layer of Trust
  • We can now Compare Digital Assets We Can also SCALE Measuring Trust Compare 100,000 URLs at once
  • People / Apps / Pages All = URLs
  • So if I want to sell Homes in China... Okay Context is the next challenge
  • Next base was convergence The User The Context The Influence
  • Flowing Trust Through Links 4 10 3 8 ?? ?? Topical Trust Flow. FLOW good data using decay Algorithm Flowing TOPICS Through Links
  • LADY GAGA BARACK OBAMA Who is more influential on Twitter? Depends on the Topic! Use Case: Finding Influencers
  • Use Case: Finding Influencers at Scale Also works on Mashable insert Domain URL here
  • Lastly a Word About Measurement Even the best campaign is about Content Good campaigns leave a Legacy. That legacy is also track able Did the campaign move the Needle? Set up Tracking Reports on the landing pages to find out
  • Whats in a Link?
  • Summary Marketers are being conned You need independent data when you spend money Digital Assets come in many forms Links can help understand relationships between assets at scale Knowing context/topics at scale is incredibly powerful Thank You for your time Im @Dixon_Jones from: Please ask for a demo