ev & evse presentation (feb 2011)
DESCRIPTION
This is an introduction to electric vehicles and the electric vehicle charging stations that will be arriving the market place in the next few years.TRANSCRIPT
www.sevengmedia.com
Electric Vehicle &
Electric Vehicle Charging Point
Overview
February 2011
www.sevengmedia.com
About 7G Media
Seven G Media helps clean-tech
and early-stage companies design
and implement their marketing
needs
We are an Oregon-based firm
serving innovative companies that
are making the world a better
place
If you are looking to establish or
build your brand, you’ve found the
right partner in Seven G Media
2
www.sevengmedia.com
EVs are Coming
3
Nissan
General Motors
2010 2011
Audi
BMW
Tesla
Fisker
Renault
2012
Volvo
Volkswagen
Daimler
Hyundai
Toyota
Plug-In Hybrids and Electric Vehicles will account for 35 percent of all U.S. auto sales by 2020 (EPRI and Oak Ridge Nat’l. Lab).
One million EV charging stations need to be installed in the United States by 2015 and 5 million installed worldwide (Pike Research)
Twenty six percent of new cars sold in 2020, or 14 million, in the major developed markets will have electric or hybrid power trains (Boston Consulting Group).
www.sevengmedia.com
Electric Vehicle Value Proposition
Kick Our Oil Dependence
Integration of Renewables
GHG Reductions
Improve Reliability
Killer App for Smart Grid
Energy Storage
Load Management
4
Source: Nissan Global
www.sevengmedia.com
0
100
200
300
400
500
600
2010 2015 2020 2025 2030 2035 2040 2045 2050
Gre
en
ho
use G
as E
mis
sio
ns
Red
ucti
on
s (
mil
lio
n m
etr
ic t
on
s)
Low PHEV Share Medium PHEV Share High PHEV Share
Greenhouse Gas (GHG) Emissions
Impact would be
low in early years,
but could be very
high in future
A potential 200-500 million metric ton annual reduction in GHG emissions
Annual Reduction in GHG Emissions due to PHEV Adoption Source: EPRI
5
www.sevengmedia.com
The Electric System of the Future
Killer App for Smart Grid
Energy Storage
Load Management
Integrate Renewable
Energies
EfficientBuildingSystems
UtilityCommunications
DynamicSystemsControl
DataManagement
DistributionOperations
DistributedGeneration& Storage
Plug-In Hybrids
SmartEnd-UseDevices
ControlInterface
AdvancedMetering
Consumer Portal& Building EMS
Internet Renewables
PV
Source: EPRI
6
www.sevengmedia.com
EV Acronyms
EV: Electric Vehicle
PHEV: Plug-In Hybrid EV
BEV: Battery Electric Vehicle
HEV: Hybrid Electric Vehicle
REEV: Range Extended EV
GEV: Grid Enabled Vehicle
EVCS: Electric Vehicle
Charging Station
EVSE: Electric Vehicle Supply
Equipment
ICE: Internal Combustion
Engine
7
Source: GM
www.sevengmedia.com
Annual Comparison
Gas (Nissan Altima)
@ 28mpg, $3 gal
The cost per mile is $0.11 or
$1,600/year
CO2 emissions = 10,393lbs &
28 mpg
CO2 emissions (U.S. Avg.) =
14,772lbs & 19.8 mpg
EV (Nissan Leaf)
@ $0.08 kWh electric rates
The cost per mile is $0.017 or
$248/year
CO2 emissions from electric
plant = 5,495lbs
8
www.sevengmedia.com
Hybrid Sales & EV Sales Forecast
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
2000 2001 2002 2003 2004 2005 2006 2007
Forecasted EV Sales
2010-2020
Hybrid Sales
2000-2007
Hybrid Sales EV Forecasted Sales (Morgan Stanley Research 2008)
President Barack Obama has set a
national goal to get one million plug-in
hybrid cars on the road by 2015
www.sevengmedia.com
EV Sales Forecasts
Who Forecasted Annual Sales in
2020
Bloomberg New Energy Finance 1.6 million
Deloitte Consulting 465,000
Center For Entrepreneurship &
Technology (UC Berkeley) 2.7 million
Electric Power Research Institute 560,000
Credit Suisse 380,000
Morgan Stanley Research 1 million
Deutsche Bank 1 million
Source: above firms’ websites
www.sevengmedia.com
EV Production Forecasts
Who Forecasted
Production 2012
Forecasted
Production 2015
Nissan LEAF 25,000 100,000
GM Volt 120,000 120,000
Tesla Model S EV 5,000 20,000
Fisker Nina PHEV 5,000 75,000
Ford Focus EV 10,000 20,000
Think! City EV 5,000 20,000
Source: DOE’s “One Million Electric Vehicles By 2015” Report
www.sevengmedia.com
EV Charging Infrastructure
A hurdle for drivers thinking about transitioning to an Electric
Vehicle would be the vehicle’s range.
A reliable and recognizable network of EV Charging Stations
would provide certainty and comfort to new EV drivers concerned
about recharging batteries and “range anxiety.”
A 2008 federal study found that a “rich” charging infrastructure
would eliminate the need for bigger EV batteries (40+ miles) and
thereby reduce vehicle price, making the vehicles more
accessible.
A 2008 Tokyo Electric Power study found EVs were driven more
when drivers knew DC Fast Chargers were installed nearby, even
though they rarely used those charging stations.
12
www.sevengmedia.com
Charging Level Types
Type Service Usage Charge
Output
Time to
Charge
Chevy Volt
Level 1 120v / 12a Home/Public 1.4kW/hr ~ 11.5 hrs
Level 2 208-240v / 15-80a Home/Public 3.1 – 19.2kW ~ 1-5 hrs
DC Fast
Charging
3-phase 400V Public/Private
~ 50kW <30 Minutes
Level 3 480v / 100-400a Public/Private 48 – 192kW <30 Minutes
13
www.sevengmedia.com
EVSE Charging Locations
Public
Employers/Retail
Residential
Most
charging
will occur
at home
Secondary
location for
charging
stations
Public stations
needed mostly
for reassurance
www.sevengmedia.com
EVSE Vendors
Aker Wade (Virginia)
Shorepower (Oregon)
Eaton (Ohio)
Ecotality (California)
ClipperCreek (California)
Aerovironment (California)
Coulomb (California)
Better Place (California)
OpConnect EV Charging System (Oregon)
Schneider Electric (France)
15
www.sevengmedia.com
Thank You
For more information:
Nathan Isaacs
503-810-7013
www.sevengmedia.com
#sevengmedia
16