SHARING EUROPE

ENGAGING CITIZENS“What I love about #EuropeIN is that every time it comes, it arrives with a new version,

there´s always an innovative element”

Jaume Duch

European Parliament Spokesman and Director of Media

European institutions are the embodiment of the will of its citizens, and a tangible

prove of its values. Communication should take advantage of Internet and social

media to have an open dialogue with the public.

MEP Cristina Gutiérrez – Cortines

Started by MEP Cristina Gutiérrez-Cortines, and inspired on the European

Year of Citizens initiative, #EuropeIN is a bridge between the public and

European institutions.

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Information

What is #EuropeIN?

#EuropeIN is a multichannel enterprise, which focuses on segments of the

public and creates a community by collaborative means. These individuals,

and the communities they are in, work to leverage activities from European

institutions and maximize their impact.

Multichannel

Fanbase

#EuropeIN its about creating a community of people which

constitutes a fan-base of individuals enthusiastic and

collaborative.

#EuropeIN works in two ways:

• On the 2.0 world connecting and engaging individuals.

• On the 1.0 world consolidating this network and enforcing the message by

direct experience.

Therefore #EuropeIN complements communications initiatives by adding value,

and bringing closer general public as well as stake holders.

How we select participants

#EuropeIN works with a transversal criteria when selecting participants,

according to a variety of backgrounds and personalities, and one common

characteristic: compromise.

Participants are searched on the premise of “professionals who use social

media”. Then are subject to scrutiny on their background, opinions and

interests through the channels where they may be keener: Twitter, Facebook,

etc.

What we spect from them

#EuropeIN spects its members to join the conversation, debate, ask and

engage with the institutions, but most of all with the people who works on

them. They will become not just mere prescriptors and transmitters, but

enthusiasts who will spread the word and open new debates; fans who will

communicate their passion.

How we proceed

People are invited to join an event, but the action starts before with activities

on social media, sharing information, interviews, etc. 2.0

The event works as a boot camp where they will experience intensively with

those on the premises, as well as people on social media, ie. They become

the bridge between people and institutions. #EuropeIN provides also content

(videos, infographics, etc.) that they can share, because its all part of a

planned storytelling, and works as a leverage of the activity. 1.0

Then we keep the activities on 2.0

What we can do for you

Do you have an event? Any type of item you want to build a community

around? Do you want to strength the relation with stakeholders and spread

the word?

We can create a community who is to amplify your message and deliver it

where its most wanted: around an event, a particular initiative or scheme, or

even better, build a solid relation with those who care.

7 principles of #EuropeIN

1. We are Europeists. We stand for a Europe defined not by geographic boundaries

but by principles that are the result of the experience and cultural development of

more than two thousand years.

2. We stand for free speech and participation with critical thinking, horizontally and

based on principles of reciprocity and respect.

3. We want to strengthen the European institutions. These are the representation of

the will of its citizens and a prove of their tangible values. So the debate should be

between them and the citizens they represent. With policies of transparency and

empowerment.

4. We are independent and active, but not neutral.

5. Transparency starts with us, form the very citizen, and must be demanded from all

institutions.

6. We feel participation of Europeans is a tool to improve the institutions in a bottom-

up process: from citizens to those who represent and decision makers.

7. Communication requires a determined pedagogy about the European Union and its

values, because we believe in Europe.

SUCCESS CASE 1 #EuropeIN

March 14th

- Visit of 25 professionals who use social media to European Parliament andEuropean Commission.

- Designed as “boot-camp” scheme, with continuous events happening on 1.0as well as 2.0 including:

- Open debates with decision/policy makers- Role playing game- Interactive elements and content scheduled during the day- Immersive experiences within institutions

- The proactive participation of all attendants = 19.598.820 impacts just inTwitter = 7% Internet users in Spain on a daily basis

- Reach, number of users who have referenced it and/or interacted: 1.237.646.

Range of influence.It is the number ofunique authorsreferencing yourbrand divided bythe total number ofmentions.

SUCCESS CASE 2 #EuropeIN

May 25th

- 5 people were embedded during election night at two locations: 3 in theEuropean Parliament in Brussels and 2 in the press centre in Madrid.

- Their mission was:

- Provide general information during the night (polls, results, etc.).- Deliver insight information and a personal view “behind the scenes” from

the premises.- Become a bridge between the institutions and the rest of #EuropeIN

team members and supporters (35 people), feeding them with furtherinformation including videos, photographs, infographics, etc.

- Share and amplify also the information by other members of the#EuropeIN community.

- Last but not least, engage with other internet and social media users.

- Then, the whole of the #EuropeIN community was to spread the informationand provide their own content, which was also to be shared by the othermembers of the community.

Let´s do something different#EuropeIN turns social media and internet users, in to fans and active collaborators, making the European experience fun.

#europeIN

Blog: http://www.europein.eu

Facebook: https://www.facebook.com/europein

Youtube: https://www.youtube.com/user/europeintv

Twitter: @EuropeIN

Another cool initiative from Contact: j.egea@horizonmedia.es

+34 615 115388