european online gambling key figures 2020 edition · 2020. 12. 21. · poker 5% bingo 4% other /...

European Online Gambling Key Figures 2020 Edition

* EU-27 and UK markets onlySource: H2 Gambling Capital www.h2gc.com

Gambling market revenue

In 2019, Europe had an online gambling market channelling rate of 73.5%, meaning that nearly three quarters of online gambling activity took place in the regulated market, while 26.5% of activity took place in grey and black markets. The share of online gambling taking place in the regulated market is expected to increase to 80.1% by 2022 and then decrease slightly to 79.6% by 2025.

In 2019, the total European gambling market was worth €98.6bn, with online gambling accounting for €24.5bn and land-based gambling accounting for €74.1bn in gross gaming revenue. In 2020, total gross gaming revenue is expected to drop by 23% to €75.9bn because of the impact of COVID-related closures on land-based gambling, while online gambling revenue is expected to increase by 7% to €26.3bn gross gaming revenue and grow steadily to reach €37.3bn.

Regulated online gambling market is growing

Grey and black markets

Regulated market


100

80

60

40

20

02019 2020E 2021E 2022E 2023E 2024E 2025E

120

100

80

60

40

202019 2020E 2021E 2022E 2023E 2024E 2025E

Total Gambling Land-based Online

Gro

ss G

amin

g R

even

ue (€

bn)

98.6

74.1 75.9

49.6

97.2

68.5

101.7

70.5

104.8

71.6

108

72.7

111

73.7

24.5 26.3 28.731.2 33.2 35.3 37.3

% S

hare

of g

ross

gam

ing

reve

nue

(€bn

)

26.5% 23.4% 20.7% 19.9% 19.9% 20.0% 20.4%

73.5% 76.6% 79.3% 80.1% 80.1% 80.0% 79.6%

Sports Betting 41%Casino 34%Poker 5%Bingo 4%Other / Skill Gaming 1%Lottery 15%

Sports betting continues to be the most popular online gambling activity, with a 41% share of Europe’s online revenue and worth €10bn in gross gaming revenue in 2019.

Sports betting is Europe’s most popular activity

The market share of online gambling is growing steadily and is expected to reach 33.6% of Europe’s gross gaming revenue by 2025. In 2020, the share of online gambling is expected to momentarily increase to 34.7% of total gross gaming revenue as COVID-related closures reduce land-based gambling. The online share is then expected to dip to 29.5% in 2021 as land-based establishments reopen.

Online share of total gambling is growing steadily

Desktop

Mobile Devices (phones and tablets only)

Online gambling is going mobile

In 2019, 55.9% of Europe’s online bets were placed from a desktop computer, while 44.1% of online bets were placed from mobile devices. A shift to mobile betting is expected, with mobile reaching 58.2% of all online bets by 2025.

100

90

80

70

60

50

40

30

20

10

0

55.9% 54.4% 52.3% 49.2% 44.1%46.7% 41.8%

44.1% 45.6% 47.7% 50.8% 53.3% 55.9% 58.2%

% S

hare

of g

ross

gam

ing

reve

nue

(€bn

)

2019 2020E 2021E 2022E 2023E 2024E 2025E

% Share of gross gaming revenue (€bn)

% S

hare

of g

ross

gam

ing

reve

nue

(€bn

)

80

70

60

50

40

30

202019 2020E 2021E 2022E 2023E 2024E 2025E

24.8

75.2

34.7

65.3

29.5

70.5

30.7

69.3

31.6

68.4

32.7

67.3

33.6

66.4

Land-based

Online




80

60

40

20

0

Onl

ine

% s

hare

of t

otal

gro

ss g

amin

g re

venu

e (€

bn)

Sweden

Denmar

k

United

King

dom

Finlan

d

Slovak

ia

Estonia

Lithu

ania

Cypru

s

Belgium

Irelan

d

Czech

Rep

Poland

Austri

aMalt

aLa

tvia

Greec

e

Croati

a

Luxe

mbour

g

Hunga

ry

Bulgar

ia

Sloven

ia

German

y

Franc

e

Portug

al

Nether

lands

Roman

iaSpa

inIta

ly

58.8%

26.6%

37.2%

22.7%

45.3%

26.0%

36.0%

19.4%

17.0%

39.8%

23.4%

34.0%

19.2%

12.2%

54.6%

26.2%

36.1%

20.2%

42.6%

24.1%

34.9%

19.2%

15.2%

39.1%

23.3%

33.4%

17.8%

10.6%

United Kingdom 30.1%Germany 11.4%France 9.2%Italy 8.7%Sweden 6.2%Spain 4.5%

Finland 3.5%Denmark 3.2%

Ireland 2.6%Belgium 3.0%

Other countries 17.6%combined



The UK is the biggest online market

In 2019, the UK (30.1%) accounted for the largest portion of Europe’s online gambling market revenue. Germany (11.4%), France (9.2%) and Italy (8.7%) were the next biggest national markets.

% Share of gross gaming revenue (€bn)

Big differences in the online share of national gambling markets

In 2019, Sweden was the European country which had the highest share (58.8%) of its gambling activity taking place online, followed by Denmark (54.6%), UK (45.3%), Finland (42.6%) and Slovakia (39.8%). Interestingly, some of the larger gambling markets such as Germany, France, Italy, and Spain had relatively low online shares of their total gambling markets.

Online gambling licenses

Members offices

Licenses and offices

EGBA members: Key Figures (2019)

* All EGBA members data is for the 2019 year and covers online gambling in EU-27 and UK markets only.

1. Gross Gaming Revenue is the net profit of a company – the amount of money customers bet (€111 billion) minus the amount of money customers won (€105 billion) – and company costs.

■ Combined €5.6 BILLION ONLINE GROSS GAMING REVENUE¹ an increase of 4% from 2018

■ Representing 23% OF THE EUROPEAN ONLINE GAMBLING MARKET REVENUE

Revenue

■ A total of 16 MILLION ONLINE CUSTOMERS

■ Customers placed 44 BILLION ONLINE BETS, an increase of 39% from 2018

■ The value of customers bets was WORTH €111 BILLION, an increase of 17% from 2018

■ With CUSTOMERS WINNING 94.3% OF THEIR BETS, an increase from 93% in 2018

■ Which was WORTH €105 BILLION IN WINNINGS, an increase of 18% from 2018

Customers

■ Combined 55% OF GROSS GAMING REVENUE FROM SPORTS BETTING

■ Sports betting share of 55% IN-PLAY AND 45% PRE-MATCH BETTING

Products

■ INVESTED €107.1 MILLION IN EUROPEAN SPORTS THROUGH SPONSORSHIPS of European sports federations, leagues, clubs, and events, an increase of 25% from 2018

■ Contributed €233 MILLION IN STREAMING RIGHTS PAYMENTS TO EUROPEAN SPORTS to televise various sports on members’ websites, an increase of 76% from 2018

Investment in European sports


■ A total of 145 LICENCES HELD ACROSS 17 EU COUNTRIES to provide online gambling services

■ 45 LICENSING AUDITS completed

■ Subject to 25 ANTI MONEY-LAUNDERING AUDITS

■ Completed 49 AUDITS ON IT SECURITY

■ At least 548 CYBER ATTACKS PREVENTED TO PROTECT CUSTOMER DATA

■ EMPLOYED 965 DEDICATED COMPLIANCE EXPERTS in KYC, customer due diligence, anti-money laundering, fraud prevention and betting integrity

■ At least 1.8 MILLION CUSTOMER ACCOUNTS CLOSED due to failure to verify identity, age requirements, anti-money laundering, fraud prevention or betting integrity concerns

■ REPORTED 1000 SUSPICIOUS FINANCIAL TRANSACTIONS to financial regulators

Regulatory compliance

Employment

■ Sustained 43,000 EUROPEAN JOBS

■ Europe-wide with OFFICES IN 17 EUROPEAN COUNTRIES

■ 27 DIFFERENT EUROPEAN NATIONALITIES employed

■ All 24 OFFICIAL EU LANGUAGES represented in our workforce

■ Conducted 1.2 MILLION DIRECT INTERVENTIONS WITH CUSTOMERS TO PROMOTE SAFER GAMBLING an increase of 50% from 2018

■ 63% OF CUSTOMERS USED A SAFER GAMBLING TOOL² such as a reality check, deposit limit, or time limit, an increase from 37% of customers in 2018

■ HELPED TO PROTECT SELF-EXCLUDED CUSTOMERS BY CLOSING 800,000 CUSTOMER ACCOUNTS, either temporarily or permanently³

Safer gambling

W: egba.eu T: +32 2 554 0890 E: [email protected]

European Gaming and Betting Association 50 Rue Gray 1040 Brussels Belgium

Des

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AC

W, a

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2. The share of unique customers who used a safer gambling at least once, either voluntarily or mandatorily as part of the betting company or regulatory requirements in certain countries.

3. Customer accounts, including cross-brand.


european online gambling key figures 2020 edition · 2020. 12. 21. · poker 5% bingo 4% other /...

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