european mechanical installation monitor q4 2018 · 2019. 3. 6. · 34%33% 30% 0% 20% 40% 60% 80%...

Theme: Media orientation and consumption

European Mechanical Installation Monitor – Q4 2018

February 2018

2

Research background Country installation profile

Turnover and order book development

Table of contents

AppendicesDirect ordering from manufacturers

3

Research background Country installation profile


Table of contents

AppendicesDirect ordering from manufacturers

Research background

4

To provide insights into the economic developments of HVAC installers and plumbers.

Monitoring developments regarding main trends in the installation market on a regular basis, in order to facilitate the strategic decision making of our clients.

Research objective

Planning & Process

Report Q1

Report Q2

Report Q3

Report Q4

Methodology

Quantitative phone research

Target group

Professional HVAC installers & Plumbers

Countries

Research topics

Thorough data analysis in SPSS

Quarterly multi-client report

Analysis, reporting & advice

Fixed

part:

Economic developments of the installation

companies in Europe: order book and turnover

development

Specific

topic:

Q1 2018 - Usage of calculation tools and BIM

Q2 2018 - Shift to fossil fuel free products

Q3 2018 - Direct ordering from manufacturers

Q4 2018 – Media orientation and consumption

Feb ‘19Nov ‘18Aug ‘18May ‘18

OBJECTIVES AND PHASES METHODOLOGY AND STRUCTURE BACKGROUND CHARACTERISTICS

150 150 150 150 139 150N

5

Research background& approach

Country installation profile


Table of contents

AppendicesMedia orientation and consumption

6

5-14 fte >15 fte1-4 fte

Core HVAC activities 3.6

Other installation activities 1.0

Total 4.6

Number of activities Total

5-14 fte >15 fte1-4 fte

Residential

Non-residential 18%

Industrial

Infrastructural

TotalCore HVAC activities

Country installation profile SUMMARY THE UNITED KINGDOM GERMANY FRANCE POLAND BELGIUM THE NETHERLANDS

Other activities

88%

87%

77%

59%

53%

Heating installations

Hot & cold water installation

Installation of sanitary ware

Ventilation

Air conditioning and cooling

43%

36%

19%

Home automation systems

Solar cell, solar collectors

Electrical installation

Average turnover of the companies

for 2018

Results can be found in the full

report


report

7




Table of contents



8

SUMMARY

QUESTIONS REGARDING

THE TURNOVER

This chapter will show the summary of turnover and order book

developments for all six countries first. After that, the results

concerning turnover and order book will be shown in more detail

per country.

” If you compare your turnover of the fourth quarter of 2018 to

the fourth quarter of 2017, how did your turnover develop?”

“How big (in months) is your current order book portfolio? So for

how many months will you be able to keep your current staff

working?”

“What are your expectations for the development of your

turnover in the first quarter of 2019 in comparison to the

turnover in the first quarter of 2018? Do you expect it to

increase, decrease or remain the same?’’

QUESTION REGARDING

THE ORDERBOOK

INTRODUCTION THE UNITED KINGDOM GERMANY FRANCE POLAND BELGIUM THE NETHERLAND

DEVELOPMENT OF TURNOVER BALANCE

• The graphs on this page show the development of the turnover balances of the installation companies in the different countries. For each country a graph is given, showing the

development of that country compared to the ‘European’ average* of the six countries together.

9

Turnover and order book development *

Th

e E

uro

pean a

vera

ge is the s

traig

htf

orw

ard

, unw

eig

hte

d a

vera

ge o

f th

e s

ix c

ountr

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INTRODUCTIONCOMPARED TO

EUROPEAN AVERAGETHE UNITED KINGDOM GERMANY FRANCE POLAND BELGIUM THE NETHERLANDS

0%

10%

20%

30%

40%

50%

60%

70%

Q2'14

Q4'14

Q2'15

Q4'15

Q2'16

Q4'16

Q2'17

Q4'17

Q2'18

Q4'18

Exp.Q1'19

0%

10%

20%

30%

40%

50%

60%

70%

Q2'14

Q4'14

Q2'15

Q4'15

Q2'16

Q4'16

Q2'17

Q4'17

Q2'18

Q4'18

Exp.Q1'19

-20%

-10%

0%

10%

20%

30%

40%

50%

60%

70%

Q2'14

Q4'14

Q2'15

Q4'15

Q2'16

Q4'16

Q2'17

Q4'17

Q2'18

Q4'18

Exp.Q1'19

-20%

-10%

0%

10%

20%

30%

40%

50%

60%

70%

Q2'14

Q4'14

Q2'15

Q4'15

Q2'16

Q4'16

Q2'17

Q4'17

Q2'18

Q4'18

Exp.Q1'19

0%

10%

20%

30%

40%

50%

60%

70%

Q2'14

Q4'14

Q2'15

Q4'15

Q2'16

Q4'16

Q2'17

Q4'17

Q2'18

Q4'18

Exp.Q1'19 -10%

0%

10%

20%

30%

40%

50%

60%

70%

Q2'14

Q4'14

Q2'15

Q4'15

Q2'16

Q4'16

Q2'17

Q4'17

Q2'18

Q4'18

Exp.Q1'19

Results can be found in the full report Results can be found in the full report

Results can be found in the full report


DEVELOPMENT OF ORDER BOOK

• Also regarding order book, the country developments compared to the ‘European’ average* are given.

10

Turnover and order book development *

Th

e E

uro

pean a

vera

ge is the s

traig

htf

orw

ard

, unw

eig

hte

d a

vera

ge o

f th

e s

ix c

ountr

ies.


EUROPEAN AVERAGETHE UNITED KINGDOM GERMANY FRANCE POLAND BELGIUM THE NETHERLAND

3,0

3,5

4,0

4,5

5,0

5,5

6,0

6,5

7,0

7,5

8,0

Q3'14

Q1'15

Q3'15

Q1'16

Q3'16

Q1'17

Q3'17

Q1'18

Q3'18

Q4'18

3,0

3,5

4,0

4,5

5,0

5,5

6,0

6,5

7,0

7,5

8,0

Q3'14

Q1'15

Q3'15

Q1'16

Q3'16

Q1'17

Q3'17

Q1'18

Q3'18

Q4'18

3,0

3,5

4,0

4,5

5,0

5,5

6,0

6,5

7,0

7,5

8,0

Q3'14

Q1'15

Q3'15

Q1'16

Q3'16

Q1'17

Q3'17

Q1'18

Q3'18

Q4'18

3,0

3,5

4,0

4,5

5,0

5,5

6,0

6,5

7,0

7,5

8,0

Q3'14

Q1'15

Q3'15

Q1'16

Q3'16

Q1'17

Q3'17

Q1'18

Q3'18

Q4'18

3,0

3,5

4,0

4,5

5,0

5,5

6,0

6,5

7,0

7,5

8,0

Q3'14

Q1'15

Q3'15

Q1'16

Q3'16

Q1'17

Q3'17

Q1'18

Q3'18

Q4'18

3,0

3,5

4,0

4,5

5,0

5,5

6,0

6,5

7,0

7,5

8,0

Q3'14

Q1'15

Q3'15

Q1'16

Q3'16

Q1'17

Q3'17

Q1'18

Q3'18

Q4'18

Results can be found in the full report Results can be found in the full report Results can be found in the full report



11

Turnover Order book

Avg. 6.2 5.3 5.4 5.1 4.8 6.1 5.3 6.5 5.4 5.9 5.3 5.9 5.7 6.3 7.0 7.1 6.6 6.6 6.8

Compared to year

ago

Increase > 10%

Increase 6 - 10%

Increase < 6%

Remain the same

Decrease < 6%

Decrease 6 - 10%

Decrease > 10%

Turnover balance

Turnover by FTE

Q4’18 Expectations Q1 ‘19

1-4 FTE 5-14 FTE 15+ FTE 1-4 FTE 5-14 FTE 15+ FTE

Turnover increase 40% 62% 42% 23% 46% 29%

Turnover decrease 2% 9% 8% 11% 12% 7%

Turnover balance 39% 53% 35% 13% 34% 21%

N 48 42 35 47 39 38

Order book by FTE

Q3 ’18

1-4 FTE 5-14 FTE 15+ FTE

Average (months) 4.5 8.9 7.2

N 49 46 47

Months

≥ 12

7 – 11

3 – 6

≤ 2

Avg.



-5%

-9%-10%

-14%-17%-19%-13%-11%-12%

-15%

-12%-6% -3% -5%

-5% -9% -1%-9% -6%

-4%-3% -4%

-6% -2%-2%

-6% -5% -8% -3% -4%

-16%-12%

-13% -4% -10%-7% -5% -7%

-7% -21%-10% -7% -13%

-7%-1%

39% 43% 56% 62%47% 49% 51% 60% 66% 55% 67%47% 41% 50% 48% 48% 56%52% 57% 46%

58%6%

10%9%

14%

10% 13%19%

17% 9%12%

15%21%

6%6% 5%

20% 10% 19%6%

6%6%11%

12% 4% 6% 3%3% 3%

4% 4%6%

7%9% 13%

7%7%

5%

9% 16%11%16%

16%4%

5%8% 6%

3% 4%3% 7%

5%

14%

18% 14%13%

8%10% 19%

26%15%

-80%

-60%

-40%

-20%

0%

20%

40%

60%

80%

Q1'14

Q2'14

Q3'14

Q4'14

Q1'15

Q2'15

Q3'15

Q4'15

Q1'16

Q2'16

Q3'16

Q4'16

Q1'17

Q2'17

Q3'17

Q4'17

Q1 '18

Q2 '18

Q3'18

Q4'18

Expect.Q1 '19

27%29%35%

30% 31%24%

35%

22%20% 21%25% 25%22% 23% 20%15% 16%18% 23%

47%45%38%

43%

55%

45%

36%

39%

58%49%

52%

36%

57%50%

35%38%

47%54%

51%

8% 9%6%

17%1%

7% 7%17%

9%

5%

5%

20%

4%

2%

10%13%

7%

3% 2%

19%17% 21%10% 14%

24%22% 22%13%

24%18% 19%17%

25%34%33% 30%25% 25%

0%

20%

40%

60%

80%

100%

Q2'14

Q3'14

Q4'14

Q1'15

Q2'15

Q3'15

Q4'15

Q1'16

Q2'16

Q3'16

Q4'16

Q1'17

Q2'17

Q3'17

Q4'17

Q1'18

Q2'18

Q3'18

Q4'18


12

AVERAGE NUMBER OF VACANCIES FOR INSTALLATION RELATED FUNCTIONS

SHARE OF COMPANIES HAVING VACANCIES FOR INSTALLATION RELATED FUNCTIONS

SHARE OF COMPANIES THAT SEE PERSONNEL SHORTAGE AS BARRIER FOR COMPANIES’ GROWTH

20% 43% 24% 49% 18% 32%

0.4 1.2 0.5 1.4 0.4 0.8

34% 47% 24% 44% 17% 32%



VACANCIES AND

PERSONNEL

SHORTAGE

13



Table of contents

AppendicesTurnover and order book development

Media orientation and consumption

14

• In the theme part of Q4 2018 special attention is paid to ‘MEDIA ORIENTATION

& CONSUMPTION’.

• Nowadays, with more and more different types of media channels, it is important

for manufacturers to know how to reach their clients / the installers. Besides ‘old

school’ information sources like magazines, trade shows and representatives,

completely new media channels have been implemented in society. It is not just

the internet which is a huge source of information, but also developments like

social media, smart phones, and apps have claimed their position in the area of

information technology.

• In this report, insights will be given about to what extent different types of

information sources are used by installers, what kind of information installers are

looking for and prefer, the usage of social media and smart phones among

installers etc.

Media orientation and consumptionINTRODUCTION KEY FINDINGS EUROPEAN OVERVIEW


15

USAGE OF INFORMATION SOURCES TRADITIONAL MEDIA PERSONAL MEDIA NEW MEDIA SOCIAL MEDIA

TRADITIONAL MEDIA PERSONAL MEDIA

Professional magazines / newspapers

Manufacturer magazines

Usage of printed product documentation files

Usage of digital product documentation files

2018 I 2016 I 2014

Visit from representative of the manufacturer

Visiting trade shows

Visiting of events organised by manufacturers

at manufacturer’s site for clients or prospects

Advice from wholesaler / sales assistant of the

wholesaler

Events at the wholesaler site*

2018 I 2016 I 2014

NEW MEDIA

2018 I 2016 I 2014

SOCIAL MEDIA

YouTube

Instagram*

Business network sites such as Linkedin, Xing

Personal network sites such as Facebook

Specialised professional forums

Social media sources*

2018 I 2016 I 2014

[VERY OFTEN + OFTEN]




*) Aspect is new this year

Reading of digital newsletters

Searching on the Internet

Visiting websites of manufacturers*

Visiting websites of wholesalers*

Visiting websites of manufacturers and

wholesalers

Apps for Smartphone / tablet


report Results can be found in the

full report

Results can be found in the

full report


16


1-4

FTE

5-14

FTE

>15

FTE

Searching on the Internet

Visiting websites of manufacturers

Visiting websites of wholesalers

Advice from wholesaler / sales assistant of the

wholesaler

Visit from representative of the manufacturer

N:

TOTAL - TOP 5 1-4

FTE

5-14

FTE

>15

FTE

Internet

Hard copy / printed materials

Colleagues

Online documentation files

I do not work in the field / do not visit

construction and service sites

N:

TOTAL – TOP 5

12%

13%

MOST USEFUL INFORMATION SOURCES MAIN SOURCES OF INFORMATION WHEN ON THE JOB SITE





17


1-4

FTE

5-14

FTE

>15

FTE

Sanilec

De Onderneming / L'enterprise

De Elektro Krant - Installateur / Journal

D'electro - Installation

Bouwkroniek/ La Chronique

Elektrovisie

N: 58

TOTAL – TOP 51-4

FTE

5-14

FTE

>15

FTE

Sanilec

De Onderneming / L'enterprise

De Elektro Krant - Installateur / Journal

D'electro - Installation

Bouwkroniek/ La Chronique

Elektrovisie

Bouwinfo

ICS magazine

Other

Don't know / no opinion

N:

TOTAL

3%5%

MOST MENTIONED

PROFESSIONAL MAGAZINES /

NEWSPAPER[If using professional magazines / newspapers

(very) often or sometimes]

MOST IMPORTANT PROFESSIONAL MAGAZINE[If using professional magazines / newspapers (very) often or sometimes]xx%

of the installers read professional

magazines / newspapers

1-4

FTE

5-14

FTE

>15

FTE




18


1-4

FTE

5-14

FTE

>15

FTE

Innovations / novelties / new products

Laws & regulations

Technical product information / specifications

Information about prices

Up-to-date market information

N:

TOTAL – TOP 5

1-4

FTE

5-14

FTE

>15

FTE




Information on availability of the products

Information about installation of the products /

installation instructions

N:

TOTAL – TOP 5

INFORMATION INSTALLERS SEARCH FOR IN PROFESSIONAL

MAGAZINES / NEWSPAPERS[If using professional magazines / newspapers (very) often or sometimes]

TYPE OF INFORMATION INSTALLERS

SEARCH FOR IN MANUFACTURERS’

MAGAZINES[If using Manufacturer magazines (very) often or

sometimes]

xx%of the installers read manufacturer

magazines

8% 6%

1-4

FTE

5-14

FTE

>15

FTE


19

Media orientation and consumptionUSAGE OF INFORMATION SOURCES TRADITIONAL MEDIA PERSONAL MEDIA NEW MEDIA SOCIAL MEDIA

1-4

FTE

5-14

FTE

>15

FTE

New product / innovation

Problems / specific issues

Only if I have invited him / her

New prices

When I have to make a product or brand

choice

Visit as a part of a marketing campaign

Expansion / enlargement of the product or

services range

Under predefined terms, e.g. once per year

Never

Other


N: 92

TOTAL

4%

CIRCUMSTANCES UNDER WHICH A VISIT

FROM THE MANUFACTURER

REPRESENTATIVE IS APPRECIATED [If visits from representative of the manufacturer happen

(very) often or sometimes]

of the installers are visited by a

representative of the manufacturer

xx%1-4

FTE

5-14

FTE

>15

FTE



20


1-4

FTE

5-14

FTE

>15

FTE

BATIBOUW

ISH FRANKFURT

BIS-beurs

Batimoi

ENERGIES+

N:

TOTAL – TOP 5

1-4

FTE

5-14

FTE

>15

FTE

BATIBOUW

ISH FRANKFURT

BIS-beurs

Bouwbeurs Utrecht

Batimons

N: 66

TOTAL – TOP 5

2%

3%

TRADE SHOWS VISITED IN THE

LAST TWO YEARS[If visiting trade shows (very) often or

sometimes]

of the installers visit trade shows

48%

GOALS WHEN VISITING TRADE SHOWS[If visiting trade shows (very) often or sometimes]

TRADE SHOW VISITS[If visiting trade shows (very) often or sometimes]

EXPECTATIONS ABOUT THE NUMBER OF TRADE

SHOWS TO BE VISITED IN THE COMING TWO YEARSThe installers visit2.1 trade shows per year

6%

Visit more The samenumber

Fewer tradeshows

Don't know/noopinion

1-4

FTE

5-14

FTE

>15

FTE

See new products / innovations

To be informed about the new products

offered on the market

Searching for new suppliers / manufacturers

Networking (colleagues, contacts, etc.)

To keep informed about the new market

developments / trends

N:

15%

TOTAL – TOP 5

TRADE SHOWS IN THE PLANNING TO VISIT IN 2019 AND 2020[If visiting trade shows (very) often or sometimes]

1-4

FTE

5-14

FTE

>15

FTE





Results can be

found in the full

report

21


1-4

FTE

5-14

FTE

>15

FTE

Via the websites of the manufacturers

Via websites of the wholesalers

Via Google

Via websites of professional magazines

Via sites comparing different products

Specialised professional online forums

Other


N:

TOTAL

2%

xx%of the installers search on

the internet

TYPES OF WEBSITES WHERE INSTALLERS SEARCH INFORMATION

ABOUT PRODUCTS AND BRANDS[If searching on the internet (very) often or sometimes]

MOST MENTIONED WEBSITES

[If searching on the internet (very) often or sometimes]

1-4

FTE

5-14

FTE

>15

FTE




22


1-4

FTE

5-14

FTE

>15

FTE




Information about installation of the products /


Advice about products


Information about trainings

Information about products warranties

Product range information

Information on application of the products

N:

TOTAL – TOP 10


1-4

FTE

5-14

FTE

>15

FTE

Product characteristics / technical product

information

Prices

Innovations

Installation instructions / videos

Calculation / simulation tools for the product

performance

Application possibilities of the products

Information about availability of the products

Offered services

Information about delivery times


N: 123

TOTAL – TOP 10

4%

4%

TYPE OF INFORMATION INSTALLERS SEARCH FOR ON THE

INTERNET

TYPE OF INFORMATION INSTALLERS WOULD LIKE TO FIND ON

MANUFACTURER’S WEBSITE [If searching on the internet (very) often or sometimes] [If searching on the internet (very) often or sometimes]





23


1-4

FTE

5-14

FTE

>15

FTE




Laws & regulations

Up-to-date market information

Product promotions / special offers

Market trends and developments

Information about installation of the products/



Product range information

N: 86

TOTAL – TOP 10


Installers with smart phone or tablet for professional purposes

[Users of smart phone] Brand of the smart phone

for professional purposes

1-4

FTE

5-14

FTE

>15

FTE

N:

2%

TOTAL – TOP 3

N:

TYPE OF INFORMATION INSTALLERS

SEARCH IN DIGITAL NEWSLETTERS[If reading digital newsletters(very) often or sometimes]

xx%of the installers read digital

newsletters

SMART PHONE USAGE FOR PROFESSIONAL PURPOSES

1-4

FTE

5-14

FTE

>15

FTE




24


1-4

FTE

5-14

FTE

>15

FTE



Malfunctioning

Advice about products


Placing orders


Troubleshooting

Making of calculations

Remote controlling

N:

TOTAL – TOP 10

xx%

6%

N:139

MAIN PURPOSE OF USING APPS FOR PROFESSIONAL PURPOSE

of the installers use apps for

professional purpose

Apps used on a regular basis

APPS USED FOR PROFESSIONAL

PURPOSES1-4

FTE

5-14

FTE

>15

FTE



25


1 2 3 4

5 6 7

xx% xx% xx% xx%

xx% xx% xx%

1-4

FTE

5-14

FTE

>15

FTE

To show your (finished) work

Networking

Latest news

Opinion of colleagues

To leave comments and/or ratings

Innovations

Solution of technical problems

Market trends and developments

Manufacturer promotions

To recommend a product

N:

TOTAL – TOP 10

8

xx%

7%

N:

USAGE OF SOCIAL MEDIA FOR PROFESSIONAL PURPOSES[Question was asked to all installers]

REASONS FOR USING SOCIAL MEDIA FOR PROFESSIONAL

PURPOSES[If social media is used]


26


1-4

FTE

5-14

FTE

>15

FTE

M&M

N:

TOTAL – TOP 5

Yes, I know it and Iuse it already

I know it/ I haveheard of it, but Ihave not used it

No, I do not know it/I have never heard

of it

Don't know/noopinion

xx%The new Amazon selling services is an app where installers and other

professionals can sell their services to the customers of Amazon

of the installers are listening

to the radio while at work

RADIO STATION INSTALLER LISTEN TO WHILE AT WORKKNOWLEDGE ABOUT THE NEW SELLING SERVICES AMAZON APP



27




Table of contents


USP in Figures

28

USP Marketing Consultancy

Total

70

Head office Subsidiary

Rotterdam Düsseldorf

Consultants

Research AnalystsProject managers

Market specialist in installation, construction and DIY from the start

Dedicated and multi-client research

Active in the market for over 25 years

220 dedicated market research projectsin 2017

Revenue distribution

turnover coming from international projects

70%

turnover coming from dedicated market

research, 10% from multi client

90%

turnover coming from B2B, 30% B2C

70%

focus groups in-depth interviews

82 1.102

B2B CATI interviews

B2C online interviews

57.881 57.250

Research in

39countries in 2017

USP’s of USP

29

Deep knowledge of the

industry

Experienced in qualitative

and quantitave market

research

Dedicated market

research both B2B and

B2C

Market specialist for the

construction, DIY and

installation market for

over 25 years

Strong network of

partners covering all

major countries in the

world

Ability to conduct

research in multiple

countries at the same

time

Multi client reports

covering installers,

contractors, painters,

consumers and architects

Fact based consultancy

Dedication, honesty and

love for the industry

Ability to target all

relevant stakeholders in

the construction and DIY

markets

What we do

30

Dedicated market research

Examples Dedicated market research

• Tailor made

• Driven by your information needs

• Advice & consultancy based on facts and over 25 years of experience in the industry

• Worldwide coverage

• B2B, B2C, qualitative andquantitive research or a combination of both

• Within our market specialism, alltypes of researches can beconducted

• Targeting the right audience, with the right questions, at theright time.

Segmentation Customerjourney

Branding Concept/product research

Customersatisfaction

Trends Distributionresearch

Marketexploration

Pricing Marketsize

What we do

31

Multi client research

Providing continuous information for our clients about their main target groups, based on facts. Providing insights on key trends, turnover development, futurebuilding volumes, background characteristics of the target groups, and much more.

European architectural

Barometer

8 countries

reports quarterly

6,400 interviews by

phone annually

Trends like BIM, DMU,

Media orientation and

future building

volumes

Architects

European contractors

monitor

8 countries

reports quarterly

6,400 interviews by

phone annually

Trends like BIM, DMU,


branding

Contractors

European mechanical

installation monitor

6 countries

reports quarterly

4,800 interviews by

phone annually

Trends like Branding,

purchase channels,


characteristics including

Turnover and order

book developments

HVAC installers

European electrical

installation monitor

7 countries

reports quarterly

4,800 interviews by

phone annually

Trends like Branding,

purchase channels,


characteristics including

turnover and order book

developments

Electrical installers

Painter insights

8 countries

reports quarterly

6,400 interviews by

phone annually

Trends like mechanical

application, labour

shortage, purchase

points and branding

Painters

European home

improvement monitor

11 countries

reports quarterly

26,400 online interviews

annually

Trends like DIY vs

DFM, online buying,

branding and

information on a

product level

Consumers

Country scope

32

33

Housing & Real Estate Construction Installation DIY

Clients of USP

Trends & Vision in the market

34

Shifting decision making

Building information

modelling will become a

license to operate

Design, Build and

maintainSmart homes / offices Ageing society in Europe

Going from gas heating

towards electric

Prefab will become more

widespread

Online buying of products

by professionals

Changing role of the

wholesale

Qualitative & quantitative

labour shortage Europe

Building industry needs to

become smarter , faster

and cheaper

Digitisation

Increase in influence

engineers & contractors

Changing role of the DIY

stores

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+31-10-2066900

[email protected]

Call center +31-10-8002700

© , USP Marketing Consultancy B.V.

The information in this publication is strictly confidential and all relevant

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explicitly reserved. No part of this publication may be reproduced and/or

published without the prior written permission of USP Marketing

Consultancy B.V.

Feel free to contact us for more information

35

27 februari 2019

Ralitsa Ruseva

Consultant

[email protected]

+31 6 8321 1709

Hanane Bouazzaoui

Senior Research Analyst

[email protected]

+31 010 800 2707

© 27 February 2019, USP Marketing Consultancy B.V.

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